McCann Worldgroup

"Believing our own bullsh-t makes us robotic."   Javier Campopiano, Global Chief Creative Officer McCann Worldgroup and McCann, knows the power of telling truths well. With the advertising industry shifting, speeding up, and leaning into AI, Javier's ethos remains, "Truth is always personal," and the truth is what builds enduring brands and award-winning campaigns.   Read the full article with Creative Salon Worldwide here: https://lnkd.in/eNbTtiud

We’re honored to see The Final Copy of Ilon Specht in ADWEEK’s Cannes Lions 2025 frontrunners list.   This 17-minute documentary, created by L'Oréal Paris, McCann and TRAVERSE32 and directed by Oscar®-winner Ben Proudfoot, is a tribute to a revolutionary voice in our industry. Ilon Specht was a young McCann copywriter who reshaped beauty advertising—and cultural expectations—forever with “Because I’m Worth It.” Her final copy was a beginning for generations to come.   And thank you Liz Taylor for your powerful words.   Read more here: https://lnkd.in/e-GVejDU #TruthWellTold

Strong showing at last night’s U.S. Effies! 10 awards across 9 categories and named the #3 most effective network—recognizing the impact of work driven by Truth Well Told. Huge congratulations to our incredible clients and teams across the country! #TruthWellTold Javier Campopiano

Big night in London at the D&AD Awards! We’re celebrating 16 total wins and feeling incredibly proud of our brilliant teams across the globe. A special shoutout to Xbox, McCann London, and Craft London for picking up a coveted Yellow Pencil for the Everyday Tactician — a true example of innovation and impact (yet another award to add to the overflowing shelf!). And to The Last Prisoner Project and McCann New York's who won 2 Wood Pencils for their critically important work - The Pen to Right History. Also on the D&AD stage, our Chief Creative Officer Javier Campopiano shared powerful thoughts on humanity, creativity, and AI. His message was clear: “I’m not a robot.” Because at McCann, human truths are — and always will be — at the heart of great creative work. Massive congrats to all our people and clients! #TruthWellTold

This just in - "The Final Copy of Ilon Specht" won TEN Telly Awards! Among those were 6 Golds: - Branded Content Doc (Under 40 Mins) - Branded Content - Culture & Lifestyle - Motivational - Branded Content – DEI - Biography - History This powerful film was a labor of love from L'Oréal Paris, McCann and TRAVERSE32. Directed by two-time Oscar® winning filmmaker Ben Proudfoot, it captures the legacy of the young McCann copywriter who defied the norms of her time and went where no beauty brand had gone before. She conceived L’Oréal Paris’ iconic tagline “Because I’m Worth it” and lived a life that continues to inspire generations of creatives. We’re honored that the Telly Awards joins others in recognizing her powerful story. #TruthWellTold Javier Campopiano

We’re gonna need a bigger shelf… The Everyday Tactician (Xbox, McCann London + Craft London) just won 5 Golds and took home Best of Discipline in both PR and Gaming at The One Club for Creativity's One Show. This campaign just won’t quit — and we’re here for it. And that’s not all. Our network took home a total of 24 awards, including a standout win for Room for Everyone (Mastercard, McCANN Poland), which earned 2 Golds in Direct Marketing for Good and Direct, B2B Communications. Hats off to all the brilliant minds across our network - and to our fearless clients - for pushing boundaries and making bold ideas happen. We couldn’t be prouder. #TruthWellTold

What a night at The Clios! We're celebrating a Grand Clio win at last night’s ceremony in addition to 17 other accolades.   The Everyday Tactician leveled up again, taking home the top honor in Experience/Activation – Gaming. After snagging Gold earlier this month, this bold collaboration from McCann London + Craft London for Xbox continues to grab the spotlight.   Massive congrats to our brilliant teams and powerhouse client partners! This one’s for you. 🙌   #TruthWellTold

Fail fast and move on.     Lalita Koehler reminds us of what’s important: it’s not why you fail, but how. Her simple yet powerful mantra provides a framework for resilience and continuous improvement.     #TruthWellTold

A few of our own have been selected to serve on this year's Cannes Lions International Festival of Creativity Shortlist Jury!    Their mission is no small feat—it takes sharp eyes, bold thinking, and a deep love for great ideas.   These top talents from around the world make the critical first step in spotlighting our industry's most impactful work. #TruthWellTold

6 more reasons to be proud, alongside 4 fearless clients. Last night we earned six golds at The International ANDY Awards, the industry institution that puts bravery first when it comes to celebrating creative ideas. Xbox’s The Everyday Tactician, via McCann London and Craft Worldwide London, continued its winning streak with gold recognition in the Bravery and Idea categories. The teams also scored gold in Idea for “Cheeky Controller.” But there were more golds to go around! Mastercard’s Room for Everyone from McCANN Poland, Samsung's “Throwback Deals” from MRM Brasil, and Arla Foods/Puck’s “Selfless Shelves” from FP7 McCann all earned gold honors in the Idea category! Bravo  to our clients and teams for their courageous and tireless efforts to realize creative ideas with big impact. #TruthWellTold