McCann Worldgroup

Few people have shaped Indian advertising and inspired its storytellers quite like Piyush Pandey. Our very own Prasoon Joshi reflects on the man, the mentor, and the magic that defined an era, and will continue to light the way for generations to come: "A Life Measured in Laughter. Piyush made a generation believe that you can be yourself — rooted in your culture — and still create work that connects with globally. He showed us that being real being emotional, could be your biggest strength, not something to hide behind polish. Wordplay: Anyone who’s met Piyush knows the warmth he brought into every interaction. He had this way of twisting words, playing with phrases, making you laugh when you least expected it. That’s how he connected — through humour, through language. He never missed a chance to make you feel included, to create a bit of light-heartedness around him. It was his way of saying we will do this together. Work is where you are: Piyush believed in getting his hands dirty. He never cut corners. I’ve been with him at family functions and we sat on the side cracking ideas and then joined in the festivities . That work ethic has stayed with me and manifests in my current work life too. I love taking work as play and play as work . There is no compartmentalization. I flow. A walk I’ll never forget: a while aback while walking on the promenade in Cannes, I asked him, “At this stage in life, what would you tell me?” He smiled and said something simple — the kind of thing only he could say. “Don’t change the authentic you.” It reminded me of my own song — ‘Rehna tu hai jaisa tu.’ We kept walking, slowly, both of us humming. Piyush was about celebration — of life, of people, of stories. He believed that what we create can shape popular culture, can make people feel proud of who they are. He always encouraged me to bring my rooted authentic side into the mainstream, to never be apologetic about being emotional, rooted, or real. There used to be this misconception — especially among those of us from smaller towns — that the language we spoke at home didn’t belong in agency corridors. Piyush changed that. He told everyone to use the language , to blur the line between who you are and what you create. That’s what I learnt from him — that ideas don’t come from pretending, they come from honesty. From who you are, what you’ve lived." - Prasoon Joshi

We don’t chase awards. We chase impact.    The kind that moves people and markets.   At the Eficacia Awards in Spain, McCann and MRM brought home six trophies for work with MAPFRE, Iberostar Hotels & Resorts, IKEA, Mahou, and Allegra.   Ideas that deliver. Creativity that performs. Eoin Sherry Lucía Angulo Pascual Javier Campopiano

Diwali doesn’t just happen around us - it happens through us, shining where we shine. Our team at McCann India has partnered with L'Oréal Paris for the brand’s first-ever Diwali film, “Mujh Mein Hai Diwali,” featuring a special song with lyrics written by our very own Prasoon Joshi. Featuring renowned actress Alia Bhatt, the film celebrates the light that lives within every woman - a reminder that beauty begins inside, where self-worth and radiance meet. hashtag #TruthWellTold McCann Worldgroup Asia Pacific Javier Campopiano

🏆 Network of the Year. Again. For the ninth time - and the third year in a row - McCann Worldgroup has been named Network of the Year at the Golden Drum International Festival of Creativity! 38 shortlists and 30 trophies, including 6 Grand Prix. But numbers only tell part of the story. The real story is one of consistency, collaboration, and creative conviction across a region that never stops believing in the power of ideas to move people and markets. Special congratulations to McCann Athens' Panos Pagonis, named Creative Director of the Year for the beautifully awarded Wedding Rice! Shout out to our clients and partners across the globe whose trust in the power of Truth Well Told helps us create these impactful campaigns. Creativity is our superpower. #TruthWellTold Wikifarmer Arla Foods Mastercard Netflix Javier Campopiano

A delicious new partnership to share. 🥄 We’re thrilled to announce that McCann Canada has been named Creative AOR for Lactalis Canada’s iconic yogurt brands - Astro, IÖGO, and IÖGO Nano.   From storytelling to innovation, the team’s ready to bring their full creative force to grow these household favorites across Canada. A huge thank you to our new partners at Lactalis Canada for the trust. We can’t wait to dig in.

Another one! 🏆 The Final Copy of Ilon Specht has claimed another Grand Prix — this time at the CICLOPE Festival Awards. Our Global Chief Entertainment Officer, Brendan Gaul, took the stage to talk about how the film was conceived and created -- a project that finally gives Ilon the recognition she deserves. Applause — and deep gratitude — to the teams at McCann, L'Oréal Paris, and TRAVERSE32, and thank you to CICLOPE for recognizing our film, helping to cement Ilon's legacy. This win belongs to every one of you who helped turn a timeless truth into something unforgettable.

Massive congratulations to Monica Tailor, Crystal Malachias and the entire McCann Content Studios team for being recognized in ADWEEK's inaugural Team Visionary Awards, which celebrate the collective effort behind some of our industry’s biggest achievements. Honored in the Social/Influencer Team category, MCS is redefining what it means to build brands in the modern era - treating social and influencer work as a core driver of brand storytelling. Under Monica and Crystal’s leadership, MCS has unified the model, bringing together strategy, creativity and innovation to connect brands and audiences in meaningful ways. Read more here: https://lnkd.in/eT6nN8bk

After nearly two decades, Coca-Cola is back at Foster’s Hollywood. To tell that story, we decided to bring together the most iconic thing about Coca-Cola, its wave, with the most iconic thing about Foster’s, its dishes. A campaign by McCann, photographed by Uge Rubio. In the words of Álvaro López Pérez, the agency’s Executive Creative Director: “Coca-Cola’s return to Foster’s Hollywood was an event that deserved to be explored creatively. These are two iconic brands we’ve had a lot of fun partnering with and created great campaigns for over the years. We felt a real responsibility to make a campaign as iconic as both brands, approaching it in a highly conceptual and attention-grabbing way, showing that Foster’s Hollywood food and Coca-Cola are the perfect match.” #TruthWellTold The Coca-Cola Company

3 Grands. 40 wins. Countless reasons to believe in creativity.   Proud to celebrate our network’s wins at this year’s LIA - London International Awards.   Special congratulations to: ✨ The Final Copy of Ilon Specht (McCann + L'Oréal Paris) — winner of 2 Grand LIAs ✨ Recipe for Change (Arla Foods + FP7 McCann) — winner of 1 Grand LIA   #TruthWellTold

Our Chief Creative Officer, Javier Campopiano, is being honored by Ad Club as an Icon during their upcoming Hispanic Heritage Month Celebration.    As an ICON, he is being awarded for his authentic and influential leadership style that has contributed to his trailblazing career success. He has broken barriers, overcome adversity, and as a result, are is a role model to many.   The Ad Club Foundation recognizes Javier as an ICON is their “Icons, Rock Stars & Innovators” Hispanic Heritage Month Series, highlighting exemplary talent, integral to the evolution and growth of the advertising industry; and amplify their story with the AD CLUB members and the ad community.