Measured

What’s the real blocker to media performance right now – is it measurement or the way we organize around it? At this week’s ANA Masters of Marketing Conference, marketing leaders are tackling exactly that, from Media Mix Modeling 4.0 to the AI-infused future of cross-media and retail media. Measured’s own Matthew McMahon will be on site in Orlando to connect with marketing leaders on what’s next in marketing measurement, and why incrementality is at the center of it. If you're heading to the event, reach out now and lock in a conversation that could define your 2026 media strategy: https://lnkd.in/eBu7Sa_v

Huge thanks to everyone who joined our MeasureUp Summit in NYC! What an incredible day filled with the sharpest minds and boldest brands leading the charge in redefining media measurement. Insight-packed sessions, dynamic panels, and a Manhattan sunset capped it all perfectly. Hats off to Avinash Kaushik for his truly visionary keynote, and to our fantastic brand partners who joined us on stage for this special event: Vuori, Patagonia, Sketchers, Steve Madden, and Free Fly Apparel. See you all at the next MeasureUp!

Marketers are facing a harsh reality: The way we measure impact often doesn’t line up with the decisions that actually drive the business. That challenge is what drew our new SVP of Marketing, Michael Finnell, to Measured. Mike has spent his career proving that marketing is more than a cost center — it’s a growth engine. In this Q&A, he shares:  ✔️Why tackling marketing’s $420B measurement problem is personal for him  ✔️His approach to building teams that thrive under pressure (and enjoy the work along the way)  ✔️The biggest challenges marketers face right now, from signal loss to black-box AI  ✔️And yes, a surprising hobby involving bees Read the full Q&A: https://lnkd.in/esG4fbXN

Today we’re proud to announce major enhancements to the Measured Incrementality Model (MIM), the triangulated measurement methodology powering the Measured Platform. With these updates, Measured sets a new standard for how Causal MMM delivers real-time decisioning trusted by enterprise marketers. Unlike traditional MMMs, which are slow, expensive, and not grounded in causality, teams no longer have to wait months, or even weeks, to understand the true business contribution of their ad spend. This is especially important in today’s fragmented, high-pressure environment, where delays and lack of clarity can mean missed opportunities and wasted spend. With our MIM updates, enterprise marketers now gain the speed, transparency, and control they need to measure and optimize their media investments with confidence. Here’s a preview of our new enhancements: ✅ On-Demand Model Refresh ✅ User-Selectable Inputs ✅ Self-Serve Transparency ✅ Integrated Planning + Reporting “Most MMMs are still black boxes — slow, inflexible, and disconnected from outcomes. Measured is changing that,” said Mahesh Jeswani (MJ) Jeswani, Chief Product Officer. “By combining speed with transparency, we’re giving teams the confidence to test, learn, and adapt without waiting for answers. It’s a big step toward making Causal MMM not just a measurement tool, but a powerful daily driver for strategy.” Learn more: https://lnkd.in/evXAWFrg

Heading to Advertising Week New York? Measured will be boots-on-the-ground October 6-9 at The Penn District, and we’re shining a bright spotlight on the future of Media Mix Modeling (MMM) because today’s marketers know the struggle is real: Traditional methodologies are slow, clunky, and out of step with today’s complexity. That’s why leading brands are turning to advanced MMM powered by incrementality for faster, sharper insights that drive real business results. Want to talk shop (or just catch up)? Will Post and the Measured crew will be on-site all week. Grab a spot on the calendar today: https://lnkd.in/eN9JSH8i

We’re happy to share that Will Post, VP of Growth at Measured, will be joining industry leaders at the Direct 60 Forum in New York City on October 23. Now in its fifth year, the Direct 60 Forum is a unique gathering that celebrates standout executives and brings together top brand and retail leaders for an evening of connection, recognition, and exclusive content. We’re excited to see Measured’s perspective represented at such an elevated event, and to join a room full of leaders shaping what’s next. For more information on getting involved: https://lnkd.in/gNXz8vUQ

The Measured team just wrapped up an unforgettable week at our offsite in Mexico. Bringing everyone together, across teams, time zones, and disciplines is a rare and powerful thing. Conversations sparked, collaborations formed, and the sheer creativity that was unleashed reminded us all why this group is so special. We didn’t just celebrate how far we’ve come; we aligned on where we’re going. The future of media measurement is being written right here, and the innovation, passion, and focus of this team make us more confident than ever in the road ahead. Our clients and the measurement community have a lot to look forward to. Thanks to everyone who was there in Mexico and to everyone who made this amazing experience possible. Thank you!

Yesterday at the ANA Measurement & Analytics Conference, Will Post, our VP of Growth, had the opportunity to share why today’s marketers have a $420 billion-dollar reason to solve one of the biggest challenges in our industry: The gap between marketing science and business impact. In his session, From Correlation to Causation: Supercharging Media Mix Modeling with Incrementality, Will focused on how enterprise brands are fusing incrementality testing with MMM to move beyond “best guess” models and toward decision-ready truth. The takeaway: When causal science meets business outcomes, marketers gain the clarity to validate assumptions, sharpen forecasts, and invest with confidence. Thanks to ANA for bringing such a strong group of leaders together. These conversations are exactly what our industry needs.

At Measured, people power our progress and today we’re excited to introduce two incredible new additions to our leadership team: Michael Finnell joins as SVP of Marketing, and Andy Dubickas as VP of Strategic Partnerships. With decades of experience in marketing, partnerships, and enterprise growth, they bring the expertise and vision to help accelerate awareness of our industry-leading technology and drive awareness of our innovation. These hires mark an important step forward in our mission to guide enterprise brands to the truth in media effectiveness. Welcome to the team, Mike and Andy! Check out our exciting news in the comments:

Just announced! MeasureUp Summit, October 8, New York City. This exclusive event brings together CMOs, growth leaders, and performance strategists to redefine media measurement. What you can expect: ✔️ Causal MMM, incrementality, AI innovation ✔️ 2026 product reveal from Measured ✔️ Keynote by visionary thought leader Avinash Kaushik ✔️ Pro networking, cocktails, and executive-ready insights This isn’t a typical summit. It’s where bold marketers go to plan smarter. Seats are limited. Request your invite today: https://hubs.la/Q03H3m_g0