There's a special kind of energy when we can finally announce an investment we've been excited about for months. Today, we're proud to share that Mercato has led Wellth's $36M Series C. We give the credit entirely to Matthew Loper and the incredible Wellth team for building something truly category-defining.
Wellth is the only digital health solution that combines daily motivation with proven behavior change strategies to deliver measurable health outcomes, engaging members in ways traditional approaches have never achieved. A small subset of members—often just 20%—can drive 80% of a health plan’s costs, yet they’re the hardest to reach and engage. By leveraging behavioral economics and financial incentives, Wellth helps members build lasting healthy habits that improve quality outcomes and reduce costs for health plan partners.
We’re honored to partner with them in this next chapter as they expand access, accelerate product innovation, and bring daily care motivation to millions more members nationwide.
Congratulations to all, especially Matthew Loper, Alec Zopf, Russell Gagnon, John Snyder, Ben Peterson, Samantha Cordero, and Autri Chattopadhyay.
______________
Full Press Release: https://lnkd.in/gWArPBhX
Series C Investors: FCA Venture Partners, Comcast Ventures, SignalFire, New York Life Ventures, CD-Venture.