Minutes With Mike

Proud Moment!! The latest WWD feature shines a light on how PIMS is advancing the intersection of creativity, data, and delivery, helping brands turn bold ideas into unforgettable experiences. It’s a privilege to be included alongside our leadership team as we continue building solutions that blend strategy, storytelling, and technology to move brands forward. This piece is a GREAT reflection of the talent, energy, and vision that fuel PIMS every day. Ayla Anaya • David Silbergleit • John Collier • Lisa Chen • Samantha Carter • Alfonsina Messina Jason Giordano #PIMS Read this incredible article on WWD: https://lnkd.in/eRPwrErq

Abby Wallach – Resilience, reinvention, and the power of storytelling take center stage in the latest episode of Minutes With Mike. Beauty industry innovator, category creator, storyteller, and Scentinvent Technologies, LLC, Co-founder and CEO, Abby Wallach joins host Mike Ryan and co-host Alfonsina Messina, VP of Sales & Client Experience, to share how curiosity, bold moves, and community have shaped her journey across PR, entertainment, digital media, and fragrance innovation. Highlights from the conversation include: ✨ How early PR and entertainment roles built a powerful foundation  ✨ Why BeautifulStranger.tv put Abby at the forefront of digital beauty content ✨ The risks and rewards of pioneering a new fragrance category with Scentinvent ✨ The role of mentorship, community, and storytelling in building enduring brands Packed with insights and stories, this episode offers a candid look at what it truly takes to innovate, reinvent, and lead in beauty and beyond. 🎧 Link in comments. Minutes With Mike is a PIMS produced podcast.

Episode link in comments! ⬇️ From cut-and-paste clip reports to AI-driven analytics — PR has changed, but the core hasn’t. PRSA-NY President Ken Kerrigan, APR joins PIMS' Mike Ryan on Minutes With Mike to reflect on what’s timeless in communications: ✔️ Story over statistics ✔️ The enduring power of AP Style ✔️ Micro-influencers as today’s “Torches of Freedom” Ken also shares what he’s building at PRSA-NY and candid advice for pros navigating today’s evolving landscape. 🎧 Listen now for a conversation that bridges PR’s roots with its future.

Building a brand in the U.S. market, leveraging social media, and finding your niche through pop-up shops—Teja Urankar of Butter Be Kind and Mike Ryan break it all down on the new Minutes With Mike. This episode is a must-listen for anyone interested in mission-driven marketing and the value of authenticity. ⬇️ Link in the comments #MarketingTips #EntrepreneurLife #SocialMediaMarketing #CleanBeauty #Sustainability

Link to the full episode is in the comments In this episode of Minutes with Mike, Mike Ryan sits down with Leslie Ann Hall, founder of Iced Media and Co-founder of Haut Drops, to unpack the evolution of social selling, the rise of TikTok Shop, and how performance media is reshaping beauty marketing. Leslie shares her path from Capitol Hill to digital strategy, what it takes to lead with purpose, and how focusing on what you're best at can fuel lasting growth. From AI’s role in campaign optimization to why culture is everything, this one’s packed with insights for marketers, founders, and anyone navigating today’s fast-moving digital landscape. Minutes With Mike Is A PIMS Produced Podcast #InfluencerMarketing #BeautyIndustry #Cosemtics #HautDrops #PIMS

Click the links in the comments to see the full episode! In this episode of Minutes With Mike, Mike Ryan and PIMS’ President Ayla Anaya sit down with Erica Cocilova, CEO of Ethique Beauty, a standout brand in the sustainable haircare space.   Erica shares how growing up as the “oldest girl in an Italian family” shaped her team-first mindset, why taking risks even in uncertain times pays off, and how being clear on values helped guide her next move.   A few standout points from this conversation: ✅ Why no one should trade down on product performance and sustainability must stand up on its own ✅ How early direct-to-consumer experience (direct mail included) set Erica up to build strong brands ✅ The importance of stepping into challenges, owning more than your job description, and learning every part of the business ✅ Leading through a brand sale, building trust with her team, and why every problem has a solution ✅ How Erica balances ambitious work with family and why her husband’s decision to stay home was pivotal   One of our most engaging conversations yet, packed with takeaways for any brand leader, marketer, or operator navigating growth and purpose. #Beauty #MakeUp #Cosmetics #CreatorMarketing #InfluencerMarketing #Team #Marketing #Sutainability

In this episode of Minutes With Mike, Mike Ryan and PIMS' CEO David Silbergleit sit down with Jonathan Grubin, founder & CEO of SoPost, one of the most innovative platforms in product sampling today. Jonny shares how his entrepreneurial mindset started at an early age, how a pivot helped shape SoPost’s success, and why landing on objective team values is more important than you think. A few standout points from this conversation: ✅ How a childhood curiosity turned into entrepreneurial drive ✅ The importance of adapting your product to the market (the Avon story is a great one) ✅ Why “acting like the underdog” even as a market leader keeps you pushing for innovation  ✅ How empowering your team drives growth and why members of Jonny's team see him as a “Chief Enablement Officer” ✅ Building a strong company culture as you scale One of our best conversations yet, loaded with insights for any business leader, marketer, or entrepreneur. https://lnkd.in/e__RrMUj Minutes With Mike Is A PIMS Produced Podcast #Sampling #InfluencerMarketing #CreatorEconomy

On this special episode of Minutes with Mike, we kick off a new chapter—with co-hosts! Mike Ryan is joined by PIMS’ own Samantha Carter Romano for a conversation that’s equal parts powerful and personal with the incredible Heathere Evans, ICF-PCC, PRSA-APR. Heathere’s story spans decades of success in PR and corporate communications, but what stands out most is how she transformed a career built on external leadership into a life centered on internal growth. From becoming Woman of the Year to launching PIVOT Inc. and co-authoring “Super Habits for Success”, Heathere opens up about burnout, reinvention, and the quiet power of habit change. We cover: -How a two-minute buffet encounter led to a 20-year friendship -Why communication begins on the inside -The science behind clutter, energy, and inner peace -The difference between teaching and coaching -How trauma and transformation shaped her definition of success Whether you're leading a team, building a brand, or just trying to get through your to-do list with more intention, this one’s worth the listen. Minutes with Mike is a PIMS-produced podcast. Watch the full episode her: https://lnkd.in/eyESeXNY

On this episode of Minutes With Mike, Mike Ryan sit down with Alice Audley, founder and CEO of bCreator™, to talk about launching one of the most respected award platforms in influencer marketing and what it means to be a champion for the creator economy.   We cover: • How a print magazine evolved into a global creator movement • What sets the bCreator Awards apart—and why it matters • The shifting role of platforms like TikTok, Instagram, and Substack • How brands and creators can collaborate with more purpose • The women leading the charge—and why ownership and community are the future   If you're in the world of marketing, content, or just trying to build something with impact, this one’s for you.