Mischief @ No Fixed Address

👹 MARKETING BEAST 24 👹 Eat it with your peepers 👀 👇 🕵️♀️ Search consultant on what marketers really want in an agency 🤖 “Vibe lifing” with OpenAI’s new agentic browser Atlas 🥊 Inside Brawl Stars’ new creative platform 👂 🍭 What makes a safe place for dangerous ideas 🧃 Capri Sun drops impossible-to-pierce pouch ahead of Mischief Night 🧥 The Mafia boss faux-fur coat you need this holiday season 🇬🇧 Behind the Great British Rebrand 6️⃣ 7️⃣ You have reached the end of the 6 7 trend, please turn around Pile and Company Meghan McDonnell Luke Alexander-Grose Greg Hahn Ashley Graham JCPenney Kraft Heinz #marketing #creativity #mischief

Alarming results.

Would be good to know.

Hey. Please do not click on the link Greg Hahn sent you. It is not legit. This is not part of a marketing campaign. We are sorry. Thank you.

In Brawl Stars, you can throw a cactus at someone’s face. In the real world, that’s frowned upon.

Content we can all agree on: Polite office dog carries courtesy lint roller.

👹 MARKETING BEAST 23 👹 Hey. Listen. Just because there are a million ways to say something today with all these gen-AI tools, doesn’t mean you should. We’re about to see an explosion of brands and their ad agencies using Sora 2 in marketing materials, just like we did when Veo 3 came out earlier this year. But regardless of how high-quality and democratized these AI platforms get, the true value is always on figuring out what to say, before deciding the most interesting way to say it. Most of the time, AI’s role in that formula is extremely minimal. ................................................ 🧪 We played around with Sora 2 and you’ll be pleased to know humans still very much have the edge 👇 "At least for this moment in AI, the method overshadows the message." ~ Greg Hahn #marketing #ai #sora #creativity #advertising #marketingbeast

The price for having Jake Paul endorse our office was adding to AI slop. (It was not worth it.)

Advertising Week NYC 2025 is so last week.

ICYMI