MMGY Global

Literary tourism is bringing main character energy to travel. For Jane Austen’s 250th birthday anniversary, our PR storytelling positioned The Gainsborough Bath Spa as the perfect place to celebrate this princess of prose: http://bit.ly/47iHBGe

48 teams. 3 countries. 1 enormous opportunity. Together with GWI, we built nine world soccer fan personas you can use to take control of the pitch. Want to know more? Join us at a Destinations International sponsored webinar to begin planning your tactical approach to “Capturing the Global Game” in 2026. Attend for free with code MMGYGLOBAL25: https://bit.ly/4qjR0WT

For a city that’s tough to break and easy to love, you’ve gotta give your all. Which is what we gave for Visit Buffalo – a destination that needed its brand to represent its fiercely nice residents and refreshingly spicy take on life. See what we did here: https://lnkd.in/d977Ff8U

Spot. On. That is how to describe the new branding for Visit Tucson! Kudos to J. Felipe Garcia, Graeme Hughes, and Lee McLaughlin for championing this initiative. Also, to Stewart Colovin at MMGY Global for orchestrating the research and developing the brilliant strategy framework. Even more fun are the immediately upcoming activations, including Today Show host Savannah Guthrie returning home to shoot promo spots, GoPro on location to film extreme sports, followed by hosted events next week in downtown Chicago. 👏 👏 👏

The world’s best soccer teams are coming to North America in 2026, along with 40 million fans. To capture their attention and their travel spend – you’ve gotta know your audience. Join us for the can’t-miss, hour-long webinar, “Capturing the Game: Understanding, Engaging and Reaching International and Domestic World Cup Travelers.” Hosted by Destinations International and presented with Laura Connell from GWI – MMGY’s Loren Teachey, Associate Director of Data Strategy, and Hannah Knott, Strategic Planner, will prepare you for the pitch. Use code MMGYGLOBAL25 to attend the webinar for free: https://lnkd.in/gpJqGyz3

Join MMGY Global and GWI for a dynamic session that dives into one of the most powerful global travel phenomena – the FIFA World Cup! In "Capturing the Global Game," Hannah Knott, Loren Teachey and Laura Connell will explore what makes World Cup travelers uniquely valuable for destinations, travel brands and marketers. Whether you're a destination organization, travel marketer, media strategist or brand leader, this session will equip you to capitalize on the world's biggest game. Register: https://bit.ly/42DUSb5

Ever wondered how much where we’re from impacts how we travel? We do – all the time. To help us figure out how much regionality plays a role in traveler behaviors, we consulted three of our global marketing pros. Read the article to find out if we’re more alike – or unalike – than you might think: https://lnkd.in/euv_DzDw

📣 Special Global Traveler Edition 📣 In this month’s Quick Takes on Travel, we highlight global traveler trends and behaviors that are plotting the course for the industry: 👤 Are global travelers more alike than unalike? Three of our marketing experts from around the world weigh in on how regionality shapes traveler preferences and behaviors. 🍽️ Culinary experiences continue to call to travelers. With changing traveler interests and palates, our PR professionals share how they leverage media to elevate their clients. 💶 European Gen Zers will oust Millennials for highest spending and most international travel in the next year, according to our latest Portrait of European Travellers™. Want to find out what other European traveler trends have shifted? 🍱 Our recently released Portrait of American and Canadian International Travelers™ revealed the contrasts and similarities between these North Americans – like their shared interest in experiencing new cuisines (86% of Americans and 78% of Canadians). 🦬 Buffalo, New York, was looking for a rebrand that better represented its fiercely nice residents and refreshingly spicy take on life. See what’s to Buffalove about Buffalo. 📖 Incredibly influential and internationally adored, Jane Austen can draw a crowd. So for the author’s 250th birthday celebration, our PR team helped The Gainsborough Bath Spa become the premier destination for literary revelers.