MoEngage

Ever wondered what does it really take to succeed in customer engagement? Our new blog post recaps the unfiltered fireside chats we had with Megan Kwon, Hope Barrett, and Blair Bendel at The Customer Engagement Summit: Adapt or Die. Learn their biggest mistakes and most valuable lessons on engaging customers in today's time. Get all the highlights here: https://ow.ly/5WWp50XgWY1 #thecustomerengagementsummit #adaptordie

Dubai, we’re BACK!🔥 If you’re a top marketer or business leader in the Middle East and you don’t have an invitation to the #GROWTH Mixer Dubai 2025, you’re missing out on the industry event of the year. This isn’t a conference; it’s a celebration. We’re celebrating because your marketing wins deserve a bigger stage. Join the #1 party for marketers in the Middle East! We’re bringing together the region’s sharpest minds at Zero Gravity Dubai on November 26th for a night of high-impact learning, unparalleled networking, and the kind of entertainment that makes an event legendary. Watch the launch video and see what we mean. Don’t be the one who hears about it the next day. Get your invite now before we close the doors: https://ow.ly/2WZu50XgHKv MoEngage, Tanla Platforms Limited

How Turo is Raising the Bar for Customer Engagement Turo is redefining how people move through the world. Their mission is to put the world’s 1.5B cars to better use by building a trusted car sharing marketplace, where every guest and host feels supported, respected, and connected from start to finish. To bring that level of trust to life, every message matters. Whether someone is booking a car, listing one, or just browsing the app, the timing, relevance, and clarity of communication can make all the difference. The platform that Turo’s CRM team was utilizing wasn’t able to deliver on this as Email and push lived in separate platforms and Data didn’t flow smoothly between them. Personalization was limited. Most importantly, the team couldn’t send real-time messages based on in-the-moment user behavior. They weren’t just looking for a new tool. They were looking for a partner who could help them move faster, stay connected to their users, and build the kind of experience that reflected the trust Turo is known for. That’s where MoEngage came in. Today, Turo’s team is running cross-channel journeys from one place. Push and email are working together, real-time behavior triggers real-time engagement, and journeys are easier to build. With sharper segments, clearer reporting, and fewer workarounds, the team is experimenting more, launching programs they once had to put on hold, and moving faster with less friction. All while measuring the true impact of their campaigns through incrementality testing and a universal holdout group that keeps every new experiment grounded in clear, measurable results. As they continue their journey of building the most trusted car sharing marketplace, they’re doing it with a customer engagement platform that helps turn that trust into action through smarter targeting, clearer communication, and real-time engagement that meets users in the moment. Delivering experiences that build trust, one car share at a time.

What separates a good campaign from a great one? The answer is rarely just the channel. The final session of The Customer Engagement Book Tour is here, and it’s all about execution. Join us for Inside Great Omnichannel Campaigns: Strategy, Tools, and Execution That Work, where authors from the book share how they’ve designed, launched, and optimized high-performing campaigns, and what they learned from the ones that didn’t go as planned. Featuring: Jennifer Finn, Alex May Moderated by: Aditya Vempaty What you’ll learn: ✅ How to design omnichannel journeys that move customers from awareness to loyalty ✅ Real stories of wins and misses, and why both matter ✅ How data, personalization, and AI are reshaping engagement 📅 October 29 | 10 AM PT / 1 PM ET Register now: https://ow.ly/kozO50XfA9m

Happy Diwali from all of us at MoEngage! ✨ May your year be filled with success, prosperity, and light. Wishing you and your loved ones a joyful and safe Festival of Lights! #Diwali #HappyDiwali #MoEngage #FestivalOfLights

What happens when you bring 150+ B2C marketers, 16 industry leaders, and 13 sessions to a summit? You get tons of lightbulb moments, some wisdom, and few good laughs. From unforgettable stories to hard-hitting lessons, we've covered the highlights of what went down at The Customer Engagement Summit: Adapt or Die in New York. Get the full recap here: https://ow.ly/3nqf50Xe7o1 #thecustomerengagementsummit #adaptordie

It started as a book. Then it became a movement. And now, it’s time for the final chapter. The Customer Engagement Book: Adapt or Die explored what it takes to win in a rapidly evolving marketing landscape, from data and personalization to intelligent orchestration. Over the past few months, we’ve brought those ideas to life in a live webinar series and physical event where leading marketers shared how they’re turning strategy into execution. Now, we’re wrapping up the Book Tour with the final session: Inside Great Omnichannel Campaigns: Strategy, Tools, and Execution That Work. Featuring: Jennifer Finn, Alex May Moderated by: Aditya Vempaty Join us to go behind the scenes of campaigns that delivered real impact. You’ll learn how brands planned them, which tools they used, what worked (and what didn’t), and how you can apply those lessons to your own growth strategy. 📅 October 29 | 10 AM PT / 1 PM ET Save your spot: https://ow.ly/FOnu50Xcpjp

🔥 New AI. New channels. New integrations. New UX. This MoEngage NEXT Autumn 2025, we’ve rolled out everything you need to engage smarter, faster, better. Think: 🧠 AI that decides the right offer at the right moment 💬 Rich messaging on RCS + MMS 🔗 BigQuery & SFMC integrations 🌌 All wrapped up in shiny new navigation + Dark Mode #MoEngageNEXT Full recap here 👉 https://ow.ly/OOG350Xcpak Raviteja Dodda, Nalin Goel, Ashwin Srinivasan, Anand Rajput, Srikant Kotapalli

We are excited to announce our partnership with Geojit Financial Services! 🤝 Geojit has chosen MoEngage to enhance its customer engagement strategy, focusing on delivering a more personalized and insights-driven experience for their customers. This collaboration marks a significant step forward in modernizing their Martech infrastructure and transitioning to a powerful, multi-channel engagement platform. This is a great example of how we're helping leading financial services brands transform their customer relationships and drive business growth. Read more about our collaboration: https://ow.ly/xTYE50Xc7JO Jones George, NITHIN RAJAGOPAL, Krishna Reddy, Raj Rambhia, Sridhar Gollapalli, Dilip Kumar K C, Sunil Karthik, Arockia Jacco #MoEngage #Geojit #Partnership #CustomerEngagement #Fintech #Martech

We’re live at the Marketing Cafe by Dalebrook Media off to an incredible start! ⚡ From a high-energy session on stage to meaningful conversations at our booth, Day 1 has already been a vibe. If you're in Cape Town today or tomorrow, swing by MoEngage Booth — join the conversation on the future of Customer Experience , explore MoEngage’s latest innovations, and meet the team driving personalized customer engagement across the region. Let’s connect, learn, and grow — together. 💬 Kunal Badiani, Vollin Kein Braganza, Abishek Kashyab, Sandeep Pandey, Pankaj Ramesh, Sachin Menon, Rohit Pillai, Irish Reyes-Edmondson and Priyanka S