Momentum Commerce

On Amazon, essentials categories are rising 📈 But what about the prices of the most visible products? Our latest research shows that across a number of categories, ASPs have grown across the top organic results on the biggest search terms. For brands, the differences between categories have meaningful implications in terms of how to position themselves best given shopper trends. Read the full study here: https://lnkd.in/evkDum4M

That jump in 'Made in America' type searches on Amazon has come back down in a big way. Meanwhile, products with this terminology in their titles only saw a brief uptick in their share of top sellers on the site. Read the full study: https://lnkd.in/ehU6EeQi

Momentum Commerce’s research team 𝗷𝘂𝘀𝘁 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗲𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗶𝗻 𝗼𝘃𝗲𝗿 𝘁𝘄𝗼 𝘆𝗲𝗮𝗿𝘀! This would be a massive update to Amazon’s retail strategy. Here’s what we’re seeing! Across a meaningful share of top-selling items on Amazon US, review counts on individual variants (child ASINs) are no longer inheriting the parent ASIN’s total reviews. Our monitoring shows this phenomenon spiking starting on August 1st, 2025. The static pattern of the decoupling appears to indicate a catalog-level split test. This means that some variants in a family show decoupled counts while others retain the aggregated counts. This is visible in search, not just on PDPs. When a child ASIN appears in search results, the child’s own review count is displayed rather than the parent total. We’ve also observed badge differences at the variant level. Some variants still receiving a “#1 Top Rated” badge while the decoupled child ASIN does not. Examples are in the comments. The posted screenshots include a Yeti tumbler variant to illustrate exactly what this looks like. A Yeti tumbler in the “Cherry Blossom” colorway with a textured finish shows 26 reviews, while the parent ASIN and other colorways (like Seafoam) still display 102,000+ reviews. Amazon has run related experiments before (including temporary removal of visible review counts on search results), so this fits a pattern of testing how social proof is presented to consumers. As in the past, we expect this test to run for a few weeks. We’ll publish category-by-category readouts and a deeper analysis of where and how this is showing up across the marketplace in the days ahead. If your catalog is affected and you’re open to sharing examples you can comment below, and we’ll keep you posted on our latest findings!

Prime Day 2025 is in the books, and once again the Momentum Commerce team showed what makes this place special. Thank you all for the... ✅ Around-the-clock client delivery ✅ Real-time adjustments shifts ✅ Lots of homemade snacks ✅ And tons of "you won't believe this price!" slack messages Watch the video and you’ll catch teammates from around the company sharing the biggest offers they tracked for clients…plus a few personal wish-list items they were chasing for themselves 🎁 🙌 . The smiles are all real, and so is the pride behind them all. Thank you to the whole team for making one of the busiest weeks of the year feel like a celebration. Years from now we won’t remember the exact discounts. We’ll remember the energy, the inside jokes, and the homemade 🥯bagels & 🐟 lox shared with colleagues and friends. Give the video a watch and let us know… what Prime Day deal had you hitting “Add to Cart” fastest? Drop it in the comments below. 👇 #PrimeDay #Teamwork #MomentumCommerce #ClientSuccess #MMAD

So what actually happened this Prime Day? Was it actually “the biggest Prime Day ever”? Were “Amazon Prime Day Sales Off 41% First day”? At Momentum Commerce we tracked $750M+ in Amazon U.S. transactions across hundreds of unique brand accounts during Prime Day 2025 so a single chart could tell the whole story… It shows exactly what Momentum Commerce x PMG predicted during Prime Day 2025's unprecedented four-day event analysis. It shows how big of a bet Amazon made (imagine how scary Day 1 and Day 2 was for the finance and stores teams at Amazon).   It shows how consumers responded as they all scrambled to check out with the baskets they had been building throughout the extended event during the late hours of Day 4.  It shows how Amazon’s big bet paid off with +4.9% total YoY growth (at least for the products we were tracking)!  There was never any speculation. And we never hesitated in sharing what we learned while we tracked three quarters of a billion dollars in sales over 4 days. This is my recollection of the event:  Day 1: We forecasted softness in Days 1 and Days 2 and Growth in days 3 and 4.  But even we were pretty nervous with the early trend.  Day 2 - We saw what we expected.  Day 3 - Showed nice growth but it wasn’t going to be enough putting pressure on the hypothesis that consumers were waiting to check out on Friday Night.  Day 4 - An electric race to the finish, like watching election results being counted down to the wire. What was so interesting about Day 4 was how it mirrored almost exactly what we saw last year in 2024’s Prime Day crescendo. Human nature, it turns out, doesn't change. It just needs more time to express itself. And that final three-hour spike on Friday night was the big finish that got us all over the finish line. That's what validation looks like. But for us the most amazing part of this Prime Day were the stories unfolding behind the scenes. The victories happened in our offices, where our teams worked through Friday night and into Saturday morning to optimize strategies in real-time, ensuring our brand partners captured every opportunity this extended format presented. Every growth goal. Every client win. Our team didn't rest until it was done. Thank you to the brands and operators who trusted our guidance through this longer-than-ever selling window. Your trust in our data made record-breaking results possible. Thanks for proving that data-driven confidence always wins. To our team who managed the longest and most real-time Prime Day in history (and who didn't leave until every last growth goal was accomplished), you showed why we're the most respected in the business. The summer of 2025 proved to be the moment Amazon rewrote the playbook for retail events. And we were there, calling it exactly as it happened, helping brands win every step of the way. Full press release on PD2025 results in the comments. Reach out directly if you want to unpack data together much more deeply.

Tune into Bloomberg TV at 11:20 for the latest on Prime Day sales and discounting trends from our own John T. Shea! We are hyped!

EXCLUSIVE: Real-Time Amazon Prime Day 2025 Performance Data Available Starting Tuesday, July 8th at 9am ET. Amazon's first 4-day Prime Day is completely different. Here's how we'll track it… Next week, Momentum Commerce will publish live sales performance metrics and YoY comparisons directly from Amazon's biggest sales event. Our proprietary data platform (Velocity) will track: • Hourly sales velocity vs Prime Day 2024 • Emerging product trends and breakout brands • Strategic insights for Q3/Q4 planning Coverage runs through Friday, July 11th with updates at 9 am, 2 pm, and 5 pm ET daily. For media inquiries about our Prime Day data: hello@momentumcommerce.com

Prime Day is just around the corner, and pricing and discounting trends are rapidly evolving. Are you ready? In this week's episode of Commerce Edge in Five, our Director of Market Research, Andrew Waber, delivers concise, data-driven insights to keep you ahead: 1️⃣ Trade-down behavior among consumers is deeply embedded as Prime Day approaches 2️⃣ Certain discounts are becoming increasingly scarce across Amazon. Which brands will step up Prime Day offers that attract value driven shoppers? Catch the full analysis in under five minutes ⏱️ Blog: https://lnkd.in/eVFvAS8m Spotify: https://lnkd.in/egjnfauD Apple: https://lnkd.in/eaMNSGgz #AmazonInsights #PrimeDay #RetailMedia #EcommerceTrends

We’re excited to share that Momentum Commerce has been acquired and is now officially part of PMG! We’re proud to join a company that shares our values, commitment to innovation, and belief in the power of exceptional people. By combining our marketplace strategy expertise and proprietary Velocity platform with PMG’s full-service capabilities and Alli operating system, we’re strengthening our collective ability to deliver integrated, data-driven solutions to our customers. This move reflects our mission of purposeful growth and opens new opportunities to deliver even more value to the global brands we serve. We’re thrilled to be part of PMG and can’t wait for what’s ahead! Learn more about our combined team and offering via PMG and MediaPost here: https://bit.ly/43FSmSD