MotoAmerica

A crucial part of every pre-event awareness strategy is local media coverage. For every one of the ten MotoAmerica season events, the series works with multiple print, online and TV news outlets. Most are hungry for good content and MotoAmerica delivers with the sights & sounds of racing plus engaging interviews from the athletes that make it all happen. Success comes in the form of articles, calendar mentions and most importantly - rider/team interviews and live-feeds. Today we were live on Good Day Atlanta as MotoAmerica kicked off a full weekend of premier motorcycle racing at Michelin Raceway Road Atlanta. With five competitive classes and bikes hitting speeds up to 190mph, this event marks another exciting round of the 2025 season which is shaping up to be one of the best yet. 🎥 Watch and read the FOX 5 segment below for a glimpse of the action. https://lnkd.in/gd85Fdsp #motoamerica #GoodDayAtlanta #localnews

MotoAmerica Becomes First To Use Abbott’s Rapid Blood Test For Concussion Evaluation At Its Events. MotoAmerica is proud to announce that it has become the first professional sports organization globally to use a groundbreaking blood test to help assess riders with suspected concussions on-site at all its events. The Abbott i-STAT TBI test cartridge used to evaluate patients 18 years of age and older who present with suspected mild traumatic brain injury (mTBI), provides results in 15 minutes and may be used up to 24 hours after injury to help determine the need for a CT scan of the head. In 2024, Abbott's i-STAT TBI test cartridge received clearance from the U.S. Food and Drug Administration (FDA) to be used with whole blood, allowing doctors to quickly assess patients with suspected concussions at the patient's side, without sending the sample to a lab. "As both a neurologist and licensed physician, I know firsthand the limitations of relying on a subjective tool like the Glasgow Coma Scale in the assessment of brain injury," said Beth McQuiston, M.D., medical director in Abbott's diagnostics business. "The ability to objectively assess the need for a head CT scan following potential brain injury right at the point of care, whether that be at a hospital bedside or an on-site medical facility at a sporting event, means quick assessment and a quick path to the right treatment." "This is the first ever objective test that physicians have had at the point-of-care to assist in the assessment of concussions - it changes the game," said Carl Price, M.D., Chief Medical Officer for MotoAmerica. "If a crash or fall does happen, the ability to quickly and objectively determine whether or not a rider needs a CT scan or additional evaluation, right there on site, provides us - and our riders - with peace of mind." The i-STAT® Alinity® TBI test cartridge, run on the hand-held i-STAT Alinity analyzer will be available for use in on-site medical facilities for all MotoAmerica races across the U.S. during the 2025 season, beginning with round two at Michelin Raceway Road Atlanta in Braselton, Georgia, May 2-4. "The standard of competition and performance in MotoAmerica continues to increase," said Chuck Aksland, chief operating officer, MotoAmerica. "Between the riders, the motorcycles, their gear, and now accessibility to the most innovative medical equipment, we continue to push our standards and practices to better protect our racers. Our use of Abbott’s rapid blood test for concussion assessment furthers this commitment and will help us evaluate medical needs quickly and on-site." According to the National Institutes of Health, traumatic brain injury from accidents or sports is a leading cause of death and disability in the United States. The Centers for Disease Control and Prevention estimates 2.5 million people visit the emergency department for TBIs every year. #motoamerica #abbott #motorsports #racing #safetyinmotorsports #ridersafety

MotoAmerica is proud to announce that Law Tigers will be the presenting sponsor of the 2025 MotoAmerica round at WeatherTech Raceway Laguna Seca, July 11-13. The MotoAmerica Superbike Speedfest of Monterey Presented By Law Tigers will be the fifth round of the 2025 MotoAmerica Championship. The weekend will be headlined by a MotoAmerica Superbike tripleheader, and will also feature Motovation Supersport, SC-Project Twins Cup, Mission King Of The Baggers, the Mission Super Hooligan National Championship, and the Royal Enfield Build. Train. Race program.    Law Tigers has been championing the rights of mistreated riders since its founding in 2001. They are also members and supporters of motorcycle groups nationwide, including the AMA, AAMIL, MOA, Harley Owners Group (HOG), and the Motorcycle Riders Foundation (MSF). The "Presented By" sponsorship will broadcast the Law Tigers brand across a variety of content streams before, during and after the event, delivering the company millions of impressions for years to come. #lawtigers WeatherTech Raceway Laguna Seca #motoamerica #motorcycleracing #lagunaseca #monterey Mission Foods Royal Enfield North America

MotoAmerica is thrilled to announce that Motovation, an industry leader in motorcycle customization for over 20 years, is now the title sponsor of the 2025 MotoAmerica Supersport Championship. The Texas-based company imports unique, high-quality motorcycle accessories from around the world for racers, mechanics and motorcycle enthusiasts – all with a focus on elite quality and style. As with all MotoAmerica class title sponsors, Motovation's brand will become organically indelible across multiple media channels by way of visuals, spoken-word, published copy and extensive social media tagging. At season end, the overall partnership will deliver millions of impressions and inherent brand endorsement in front of a passionate audience.   The 18-race 2025 MotoAmerica Motovation Supersport Championship begins April 4-6 at Barber Motorsports Park and concludes Sept 26-28 at New Jersey Motorsports Park. Last year’s Supersport series was a battle from start to finish between Strack Racing’s Mathew Scholtz and Warhorse HSBK Ducati Racing’s PJ Jacobsen, with Scholtz ultimately taking the crown. #motoamerica #motovation #motovationaccessories #motorcycles #supersport #motoamericasupersport  

Kicking the season off with a bang - MotoAmerica inks deal with Progressive Insurance® as an official sponsor of the championship. Started in 1937 by Joseph Lewis and Jack Green as the Progressive Mutual Insurance Company, Progressive was the first to feature a drive-in claims location. The company, headquartered in Mayfield Village, Ohio, has since grown to become the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle, boat and RV insurance, and one of the top 15 homeowners insurance carriers.   "We are excited to announce a three-year partnership between MotoAmerica and Progressive Insurance,” said MotoAmerica COO Chuck Aksland. “As the industry leader in motorcycle insurance, Progressive brings a ton of experience and enthusiasm to our sport, making this collaboration a natural one for both brands. We look forward to kicking off the 2025 season with Progressive on board and leveraging their involvement to expand our reach to an even broader audience of motorsports enthusiasts.”   “As the country’s leading motorcycle insurer, we share the same passion, enthusiasm and commitment to the sport and the racing community,” said Eric Doubler, Progressive Recreational Lines Business Leader. “We’re excited to collaborate with MotoAmerica to not only sponsor their namesake championship, but to also grow the sport.” #motoamerica #progressive #progressiveinsurance #motorcycles #motorcycleracing

Reflecting on killer content integrations this season, we continue to marvel at this Motul Moment of the Race from late April. Within days of posting on Facebook, it reached 4M people and generated over 2M video views. As of today, the Facebook post alone has grown to over 8M reach with the same branded post on Instagram generating an additional 10.4M.   Like many MotoAmerica social media posts, these will continue to deliver sponsor brand and tag impressions into the future.   Totals shown reflect Facebook and Instagram impact.   #motoamerica #motul #brandedcontent Motul USA  

MotoAmerica is pleased to announce that it is partnering with MTRSPT1, the 24/7 live-streaming network that delivers motorsports entertainment, including the MotoAmerica Championship, to bring its 24-hour live stream to MotoAmerica’s YouTube channel during the off-season.   MTRSPT1 is a true destination for motorsports enthusiasts, reaching over 9.2 million households in U.S. over-the-air broadcast and 300 million TVs, devices and apps in more than 200 countries via FAST (Free Add Supported TV). The network broadcasts 300-plus live races annually and nearly 3000 hours of motorsports content featuring over 60 different racing series. MTRSPT1 is accessible on platforms such as LG Electronics Channels, Hisense Group/VIDAA Channels, TCL Live+, TELUS, and others, as well as Over-The-Air local broadcast station distribution in 63 U.S. markets.   "Adding MTRSPT1 to our YouTube channel is the perfect complement to our MotoAmerica racing content, 'Pressure to Rise,' and other programming we have on the channel,” said MotoAmerica COO Chuck Aksland. “MTRSPT1 offers around-the-clock access to all forms of racing, making it a valuable addition for racing enthusiasts.”   "We're excited to partner with MotoAmerica and bring their passionate fanbase even more racing action during the off-season,” said John Duff, COO of MTRSPT1. “This collaboration allows us to expand the reach of MTRSPT1's diverse motorsports coverage and introduce new audiences to the excitement of live racing from around the globe. We believe this is a winning combination that will benefit both organizations and motorsports enthusiasts alike." #MTRSPT1 #MotoAmerica #FASTchannels #Streaming

MotoAmerica thanks Sarah Schilke of Women Riders Now for the coverage on Kayla Yaakov, one of the series' rising stars... https://lnkd.in/g4juMWdx

As a testament to its focus on youth racing and developing American riders for the world stage, MotoAmerica announced the 2025 Talent Cup Championship earlier this year. In addition, Parts Unlimited was named as title sponsor for the all-new spec racing class. The Parts Unlimited Talent Cup Championship replaces the current Junior Cup Championship with competition rules and equipment in line with Dorna's Road To MotoGP™ initiative, which establishes a clear pathway for riders to advance all the way to the world-championship level of motorcycle road racing.   Key to this success is the purpose-built, race-only Krämer APX-350 MA that was created as the one and only spec motorcycle for the class. Similar to the Moto2™ World Championship, the Parts Unlimited Talent Cup has already attracted interest from OEM motorcycle companies and world-renowned teams who want to be part of this exciting, new MotoAmerica race class.   The MotoAmerica Parts Unlimited Talent Cup will consist of seven rounds featuring 14 individual races, along with an official preseason test. Of the seven rounds, five take place during MotoAmerica scheduled events and two will appear elsewhere. The season-opening round will be held in conjunction with the 2025 Red Bull Grand Prix of The Americas at Circuit of The Americas in Austin, Texas, on March 28 to 30. Another will take place during AMA Vintage Motorcycle Days at Mid-Ohio Sports Car Course on July 25 to 27. Parts Unlimited - We Support the Sport American Motorcyclist Association Dorna Sports Krämer Motorcycles Mid-Ohio Sports Car Course Circuit of The Americas #motoamerica #partsunlimited #kramermotorcycles #youthracing #roadtomotogp

MotoAmerica’s 2024 season was another for the record books, especially in terms of competition. In the premier class, Steel Commander Corp. Superbike, seven different riders won races with a total of ten different riders standing on the podium. OEM’s on podiums varied as well, with machines from Ducati, Yamaha, Suzuki and BMW Motorrad all taking spots. Across the series' seven other classes, the variance continued with most championships decided in the final round or two.   Fans enjoyed the diversity and showed it with their loyalty. MotoAmerica has gained 729,000 social media followers 2024, a 23% YOY YTD increase. MotoAmerica's follower base currently stands at 3.8 million across Facebook, Instagram, YouTube, TikTok, Threads and X. Yamaha Motor Corporation, USA Suzuki Motor of America, Inc. Ducati North America BMW Motorrad #motoamerica #competition #growth #followers