Movers+Shakers

Hope to see many of you this week at the Digiday summit! I'm speaking about how to go viral in cultural moments that matter. 🤩 Will be sharing behind-the-scenes case studies of some million+ view posts from Movers+Shakers! Excited to deep dive with Sara Jerde on stage. See you soon! #digiday #mediabuying #organic #virality #socialmedia #agency

This year alone, #Pickleball has garnered over 3.5B views on #TikTok... but what does that actually mean for marketers? Movers+Shakers’ own Jose Serra breaks down why outdoor activities like pickleball are gaining momentum and what brands can learn from it. Swipe through to learn more, and read the full story on The Outcome by Attain 👇 Kudos to David Kaplan for the great piece! 👏 https://lnkd.in/gr5STfm3

The best campaigns don’t just showcase a product—they create a story people want to step into. 🚶♀️ Enter: Motto Guest Quests, a #TikTok + #Instagram campaign by Motto by Hilton & Movers+Shakers to capture Zillennial travelers. 🌎 Instead of pushing hotel features, the campaign taps into the “main character” mindset—inviting travelers to live for the plot and turn every stay into a story worth sharing. With a “choose your own adventure” format, high-profile influencers like Connor Wood, Hannah Berner, and Kordell Beckham guide viewers through Motto’s Chelsea, Philadelphia, and Rotterdam properties. The result? Viewers aren’t just watching—they’re engaging, sharing, and even talking about booking Motto themselves. Comments flooded in with excitement, from “I need to activate my travel plans" to “Will definitely check out these hotels and the side quests.” The fandom is real, and it shows how the right cultural storytelling can spark genuine brand love. Read more on Marketing Dive! https://lnkd.in/d7qs9RDv #SocialCampaign #Social #Travel

💡 New platform updates below! From Instagram tweaks to Snapchat streaks, here’s what you need to know to stay ahead. 🔥 #SocialMediaUpdates #Instagram #Facebook #Threads #Snapchat #DigitalMarketing #SocialMediaTrends

To be culturally relevant, most brands do the big, obvious moments — back-to-school, the Emmy’s, and Taylor Swift’s new album (and her engagement, and…). But cultural relevance isn’t built only in those headline moments. 🤔💭 While everyone fights for the same spotlight (and shows up as generic), big opportunities lie deeper in niche fandoms — the smaller holidays, the fandom premieres, and the moments that matter deeply to specific communities. That’s where brands can surprise, connect, and drive relevance. In this carousel, we share examples of Q4 cultural moments worth noting + a 4-part framework for showing up in ways that feel timely, authentic, and impactful. 👇 To dive deeper, check out our blog! 👉 https://lnkd.in/g7qHFgXb How is your brand planning for culture right now? 🌟 #CulturalRelevance #BrandStrategy #MarketingStrategy #SocialMediaMarketing #ContentStrategy

Recently, a handful of luxury brands have started to break through on social. But social is a tricky proposition for luxury brands (and their creative directors!). How do you stay true to your luxury equity, while also adapting to expectations of younger consumers? You want to drive cultural relevance, but you can’t show up like Duolingo. In our upcoming #webinar, we’ll share key lessons from luxury brands that are successfully translating their brand to social, and winning hearts (and dollars) from Gen Z. Join us to learn: • What young consumers expect from brands on social • Best-in-class examples of luxury brands that win on social • New ways to portray the luxury lifestyle 🗓️ Sep 30, 2025 ⏰ 9:00am PT / 12pm ET / 5pm GMT Register now! 👉 https://lnkd.in/gPXDykXr #SocialMediaMarketing #MarketingWebinar

Gen Z isn’t just scrolling #TikTok for entertainment — they’re using it like #Google. From discovering new products to deciding where to eat, even shaping their own identities, TikTok has become the go-to search engine for the next generation. For marketers, this shift isn’t just about visibility — it’s about discoverability. If your brand isn’t optimized for social search, you’re missing where culture (and consumers) are searching first. 👉 Swipe through to see how TikTok is changing the search game — and what it means for brands. #MarketingStrategy #SocialMediaMarketing #DigitalMarketing #SocialStrategy #BrandMarketing #SocialSearch

Back-to-school isn’t just about pencils and notebooks anymore—it's becoming a holiday moment for Gen Z and Gen Alpha. 🎒✨ With $143B in Gen Z purchasing power, social media shaping shopping lists, and even water bottles becoming status symbols, this season has grown into a cultural movement. For brands, the opportunity is bigger than sales—it’s about building connection, community, and advocacy with the next generation. Swipe through the carousel to see how back-to-school is evolving—and what it means for marketers. 👇 #GenZ #GenAlpha #MarketingStrategy #BackToSchool #YouthCulture #SocialMediaMarketing

✨ Big news at Movers+Shakers ✨ As social continues to move at the speed of culture, we’re evolving what it means to be a true Social AOR. That means scaling our creativity, strengthening our operations, and leading responsibly in the age of AI. To help us get there, we’re thrilled to welcome three incredible leaders to our team: 🎨 Todd Triplett, Executive Creative Director 👏 Anton Perreau, Chief Operating Officer 🔥 Jeff MacDonald, Director of Innovation & Technology Each brings fresh vision and expertise to help both us and our clients not just keep up with culture, but spark it. Swipe through to get to know them! #SocialFirst #MarketingInnovation #SocialMediaStrategy #CreativeLeadership #MarketingTrends #DigitalMarketing #SocialMediaMarketing