MUD\WTR

🚨 Big news: You can now find MUD\WTR at The Vitamin Shoppe. Whether you’re curious about starting small or want something easy for travel, we’ve got you covered. Our 12-serving bags and stick packs are now available in-store. No shipping. No waiting. Just a new way to explore energy, focus, and ritual—on your terms. 📍 Find us in mushroom aisle at your closest Vitamin Shoppe.

Don't sleep on your shipper. Yes it gets tossed in the recycling immediately, but in D2C it is the first physical interaction a person has with your brand. It's the 'hi how's it going.' It's your handshake. I love this new shipper for our limited time pumpkin spice launch. We worked with incredible artist Real Fun, Wow to make a whole capsule for this product: - Custom shipper - Custom tin - Custom hoodie and sweats - Custom sticker Creativity is at the foundation of the MUD\WTR brand so it feels great to work with artists to elevate and expand the expression of our brand across even the most forgotten canvases. Check out his work: https://realfunwow.com/

Presenting: MUD\WTR :Pumpkin Spice Latte The only thing basic about our PSL? The ingredients. ✨ Flavor: bold and grounding ✨ Benefits: functional and intentional ✨ Vibe: out of this world Stock is limited, and this one won’t last long. Don’t miss out on a brand-new, not-so-basic experience. 👉 Head to our website, check it out, and let us know what you think. https://lnkd.in/ghjiiduE

Here’s the low down. We just launched something new. It’s called Nourish. It’s 25g of vegan protein, plus nootropics, prebiotics, probiotics, and adaptogens. Made for your body and your brain. You might be wondering—why is MUD\WTR, known for coffee alternatives, making a protein? Fair question. Back in 2018, our founder was living what most would call a healthy lifestyle—designer by day, using caffeine to stay sharp. But too much stimulation came with crashes, anxiety, and sleepless nights. So he built a better morning ritual: cacao, mushrooms, l-theanine—energy without the edge. It worked. And people wanted it. So he launched MUD\WTR. Fast forward: We shipped 100K orders/month. Launched Rest, got into 5,000+ stores, opened a café. A category grew. And so did he—became a dad. That shift brought a deeper focus on wellness. Not just how we rise and rest—but how we eat. Because let’s be real—most people aren’t eating well. Ultra-processed food. Low nutrients. Not enough protein or fiber. So we built Nourish. A shake for people who want to feel good, not just look it. Something clean, organic, effective. With ingredients in doses that actually do something. Here’s what you get in every serving: 25g vegan protein 1000mg lion’s mane (focus) 1000mg cordyceps (energy) Bacopa (clarity), Ashwagandha (stress) Pre + probiotics (gut support) No gums. No seed oils. No fake sweeteners. Just real cocoa or vanilla bean. It tastes like what it’s made from. This is the first protein shake built for mental wellness. And it changed everything for him—more energy, better sleep, stronger connection with his son. Now it’s your turn. Try Nourish. Free shaker, free shipping, money-back guarantee. Your next ritual might start right here. https://lnkd.in/gDp2zaK4

Bring the Outside In: How Biophilic Design Shapes Your State You walk into a room. There’s a plant in the corner. Sunlight on wood. The smell of eucalyptus or soil. A feeling you can’t quite name, but your body recognizes it. This is not just decor. It’s biology. It’s called biophilic design, bringing nature into your space to support your state. The Entryway: Your body registers more than layout. It tracks light, scent, texture. Warm wood. Natural fragrance. Rounded edges. These cues say: you’re safe. Rooms with natural elements have been shown to reduce heart rate and improve cognitive performance. Even a potted plant shifts perception. The Living Room: This is where people gather—and nervous systems calibrate. Use soft, indirect light. Add life: a plant, a stone, a bowl of water. Create a view, even if it’s just one tree branch through the window. That visual connection to nature helps regulate emotion and lower cortisol. The Kitchen: Where energy becomes nourishment. Wooden spoons. Ceramic mugs. A few herbs on the sill. These aren't just aesthetic. They're a return to rhythm. A 2020 study found people who cooked in nature-linked kitchens had better moods and lower stress. The Bedroom: Design affects rest. Block blue light. Add woven textures. Choose earthy tones. Bring in an air-purifying plant. Let fresh air flow in. Sleep begins with your senses, and your body still follows the sun. Not Just Style. State. : Biophilic design helps your system regulate itself. You don’t need a forest. You just need reminders, sunlight, texture, something alive. Let Your Space Breathe: The space you live in shapes how you feel. Give it rhythm. Give it softness. You don’t need more stuff. You just need a little nature to remember who you are. Sources Zhong, Y., Liu, T., Zhang, Y., & Song, X. (2018). Physiological and cognitive performance of exposure to biophilic indoor environment. Building and Environment, 136, 185–193. Kellert, S. R., Heerwagen, J. H., & Mador, M. L. (Eds.). (2008). Biophilic design: The theory, science, and practice of bringing buildings to life. Wiley. Spence, C. (2020). Using ambient scent to enhance well-being in the multisensory home. Health & Place, 66, 102427. Farmer, N., Touchton‐Leonard, K., & Ross, A. (2018). Psychosocial benefits of cooking interventions: A systematic review. Health Education & Behavior, 45(2), 167–180. Allen, J. G., & Macomber, J. D. (2020). Healthy buildings: How indoor spaces drive performance and productivity. Harvard University Press. Wilson, E. O. (1984). Biophilia. Harvard University Press. Browning, W. D., Ryan, C. O., & Clancy, J. O. (2014). 14 patterns of biophilic design: Improving health and well-being in the built environment. Terrapin Bright Green. Wang, Y., Liu, P., & Zhang, Z. (2024). Interaction of visual and material biophilic elements on restorative outcomes. Buildings, 14(10), 3293.

Cold and Breath: A Simple Protocol for Complex Times You wake up groggy. Shoulders tight. Mind already crowded. A hot shower doesn’t help. So you try something different. The water turns cold. Your breath sharpens. Your skin tightens. And in that brief discomfort, clarity shows up. This isn’t punishment. It’s a reset. Why Cold and Breath Work Together: Cold exposure and breathwork each impact the nervous system, but their power compounds when practiced together. Cold activates the sympathetic system, alertness, readiness, intensity. Breath invites the parasympathetic—calm, recovery, regulation. Together, they build resilience. Not through extremes, but through consistency. You don’t need an ice bath or extended breath holds. Just a few deliberate minutes of cold water and intentional breathing. Practiced regularly, it trains your system to face stress without being overwhelmed by it. What’s Happening Inside: Cold exposure increases norepinephrine, a chemical tied to focus and mood regulation. Breath control improves heart rate variability (HRV), which is connected to emotional balance and cardiovascular health. Combined, they build a flexible nervous system, one that can shift states without panic. It’s a workout for your adaptability. What the Research Shows: In 2022, Cell Reports Medicine published a Stanford study showing that daily breathwork—particularly cyclic sighing—reduced anxiety more effectively than mindfulness meditation. A PLOS One study found that cold-water immersion increased parasympathetic activity post-exposure and helped reduce perceived stress. And a 2014 randomized controlled trial in PNAS demonstrated that participants using the Wim Hof Method (cold + breath) were able to reduce inflammatory markers during a bacterial challenge, showing potential for immune modulation. Try This Simple Routine: Beginner Protocol (5–10 min total) - Breath Warmup - 1 min box breathing (inhale 4, hold 4, exhale 4, hold 4) Cold Shower (30–60 sec) - Start warm. End cold. Stay calm. Breathe. Breath Reset - 1 min of slow nasal breathing to close the practice. What You May Notice: Resilience: Staying calm under short-term stress. Clarity: Sharpened focus, no stimulants needed. Presence: A return to the body, away from the mental clutter. This isn’t about seeking suffering. It’s about learning to meet discomfort with control. You choose the stress. You choose the response. A Reset You Can Reach For: Cold and breath don’t require a gym, a studio, or a schedule. Just water, air, and a few minutes. Enough to break the loop. Sometimes all it takes is one inhale. One exhale. One decision to begin. Source Notes Spiegel, D. et al. (2022). “Effect of breathwork vs. mindfulness on anxiety.” Cell Reports Medicine. Huttunen, P. et al. (2004). “Cold exposure and stress adaptation.” PLOS One. Kox, M. et al. (2014). “Voluntary activation of the sympathetic nervous system and attenuation of the innate immune response.” PNAS.

Trends w/ Benefits Tuning the Gut: How Sound and Food Speak the Same Language You put on a playlist. You start to cook. Something ambient plays as something nourishing simmers on the stove. Your breath slows. You're not multitasking. You're layering. Sound and food, rhythm and digestion, mood and movement, these systems aren’t separate. They often work together in ways we can feel. The Gut Listens: The gut is more than a place where food is broken down. It holds its own network of neurons and communicates constantly with the brain. This system, often called the gut-brain axis, shapes more than just digestion, it influences mood, attention, and the way we experience the world. Most of the body’s serotonin and a significant amount of dopamine are produced in the gut. These neurotransmitters mostly stay within the digestive system, but they’re still part of a wider conversation between body and mind. What you eat matters. So does how you feel while eating. That’s where sound comes in. The Music of Regulation: The nervous system responds to rhythm and tone. Ambient music, nature sounds, and binaural beats can help ease the body into a more relaxed state. Studies suggest this may reduce cortisol, support vagal tone, and positively influence heart rate variability, all signs that the body is shifting toward rest and regulation. In that state, digestion tends to flow more smoothly. And presence becomes easier to access. Sound Pairings for Presence: Sound, like lighting or setting, can shape how we experience a meal. It’s not about optimizing. It’s about paying attention. Here are some pairings to try: - Grounded Miso broth, roasted roots Deep ambient, slow jazz - Uplifted Berries, oats, kefir Light piano, acoustic - Restored Fermented soup, ginger tea Nature sounds, rainfall - Focused Dark chocolate, walnuts, mushrooms Binaural beats, lo-fi Try one pairing. See how it feels. When Systems Align: Your body isn’t a machine. It’s a network. Gut, brain, breath, mood—they speak to one another constantly. A calm room might support better digestion. A slower meal might leave more room for clarity. And that clarity can ripple outward—into your decisions, your relationships, your day. Let the Silence In: Not every meal needs music. Sometimes silence is the most grounding presence of all. But when sound is chosen with care, it becomes more than background—it becomes part of the ritual. Listen to your gut. Feed it with care. And when the music plays, let it move through you. Source Notes: Gershon, M. D. (1998). The Second Brain. Harper Perennial. Strandwitz, P. (2018). “Neurotransmitter modulation by the gut microbiota.” Nature Microbiology. Chanda & Levitin (2013). “The neurochemistry of music.” Trends in Cognitive Sciences. Thoma et al. (2013). “The effect of music on the human stress response.” Psychoneuroendocrinology. Koelsch, S. (2014). “Brain correlates of music-evoked emotions.” Nature Reviews Neuroscience.