MullenLowe U.S.

We’re no stranger to the financial services category, and now we’ll be diving deeper into private market investments with Yieldstreet. Teaming up with IPG Mediabrands, we’ll help this evolving brand reach new audiences with innovative ways to invest. Thank you Emma Thumann at Campaign US for sharing the good news! https://lnkd.in/eKytxMsX Frank Cartagena, Tim Vaccarino, Ryan Maheu, Eric Reilly, Ian Todd, Meghan McCue, Fabio Brigido, Gillian Blain, Lea Stendahl

MullenLowe Design Studio brought home five #LIAAwards and one Finalist this year.     LIA - London International Awards stands as a champion of the creative process, and these wins reflect MLDS’ dedication to creating with intention, craft, and unwavering obsession.    Congrats to our MLDS team and huge thanks to the Art Directors Club (ADC) for inspiring the Eyeverse and reminding us why real recognition matters. Frank Cartagena, Fabio Brigido, João Paz, Rafael Rosa, Christian Meissner, Allie Hughes

MullenLowe is thrilled be part of the Interpublic team that Bayer has chosen as its global agency partner across creative, production, and media for the Consumer Health Division.   We are honored to be responsible for some of the world’s most trusted and well-known brands in self-care and we can’t wait to get started.

MullenLowe Design Studio is D&AD’s third most awarded agency in North America 🙌🏻 A well-deserved honor for a team that practices what they preach: creating work that’s impossible to ignore. In just over a year since launch, MLDS has proven the craft, creativity, and impact of great design. Big congrats to our team! Frank Cartagena Fabio Brigido João Paz Rafael Rosa Christian Meissner Allie Hughes

There's no sport like college football. It has the craziest fans and the biggest rivalries.   Our latest work for FOX Sports, featuring Emmy Award-winning actor John Turturro, captures the raw, unfiltered energy of Big Noon Saturday - showcasing how FOX Sports is transforming the midday window into the ultimate college football experience   From Turturro's fanatical character to the symbolic power of the noontime sun, we're telling a story that goes beyond just a game. Frank Cartagena Gary Van Dzura Eric Reilly Ian Todd Ricky Johanet Terrence Lewis Amanda Van Caneghem

What started as a viral moment at the 2023 U.S. Open, where Coco Gauff was seen snacking on homemade fruit salad courtside, has come full circle. The professional tennis player, cultural icon and Naked Chief Smoothie Officer has officially launched her first-ever, signature fruit smoothie, Coco’s Protein Pineapple Orange Smoothie, and it’s as bold, powerful and smooth as her backhand🍍🍊   To celebrate the launch, MLPR, with the help of Shiraz Creative, brought Coco’s Corner Store to life — an immersive, bodega-inspired pop-up in NYC during U.S. Open Fan Week. The launch also includes a Snapchat lens, OOH, a sweepstakes, and more, ahead of the smoothie’s national retail rollout this fall.   If you’re in NYC today, stop by the pop-up at 21 Spring Street, New York, NY 10012, August 22, 11a–7pm. https://lnkd.in/g_gER_Gt #MullenLowePR

The countdown to SXSW’s PanelPicker is on and MullenLowe Head of Strategy, Donesh O., explores why creativity is essential to growth. Here’s what he’s proposing: Reclaiming Creativity as a Business Driver The ad industry faces a false choice: large agencies win accounts with cost savings, small ones with creative appeal—framing creativity as a luxury, not a business driver. Competing on price devalues our work. Outdated metrics can’t prove creative ROI in today’s media world. We need new tools that link creativity to measurable growth. Agencies must shift from cost-based to value-based models or risk irrelevance. Creativity isn’t a luxury—it’s essential to business success. Get in there and vote for a panel that puts ideas back where they belong—at the center of the work. 🗳️

Only a few days left of the SXSW PanelPicker and our Social Strategy Director, Karla Burgos, has put forward a panel idea that’s ready to couple up with your vote. 🦩 Here’s what she’s bringing: The Love Island Effect: Turning Viewers into Buyers Love Island is a masterclass in real-time marketing! Dropping daily episodes, letting fans vote on outcomes, and turning drama into shoppable moments overnight. In a culture where brands struggle to stand out, the show offers a blueprint for breaking through. This session unpacks how to build momentum with always-on content, turn audiences into collaborators, and convert cultural heat into measurable impact. Because in today’s attention economy, speed and story wins. No one wants to be left single at the fire pit, so let’s make sure this panel gets a spot in the villa 🌴 Get out there and vote for your favorites! 🗳️

Collaboration isn't about process—it's about relationships. You have to have skin in the game before the brief.   Hear more from our Head of Strategy, Donesh O., about reframing true partnership in AdForum: https://lnkd.in/eHKqzhha

SXSW #PanelPicker voting is officially live and we’ve got two panels in the mix this year from the beautiful minds of Donesh O. and Karla Burgos: 📈 Reclaiming Creativity as a Business Driver Creativity is not a luxury—it's a growth engine. The industry must move beyond cost-based models and prove creativity drives revenue. https://lnkd.in/ekqHCknu 🦩 The Love Island Effect: Turning Viewers into Buyers Love Island is a masterclass in real-time marketing. In a culture where brands struggle to stand out, the show offers a blueprint for breaking through. https://lnkd.in/euxaYhDb Get out there and vote for your favorites! 🗳️