Mutiny

🎃 Achoo needs your help! 🦝 Your favorite raccoon is getting ready for Halloween, but he can’t decide what to wear! Vote for your favorite costume below 👇 1️⃣ The Ghosted BDR 👻 2️⃣ The Lead Wizard 🧙♂️ 3️⃣ The Pipeline Sucker 🧛♂️ 4️⃣ The Tech Stack 🧱 Drop your vote (1, 2, 3, or 4) in the comments — the winning look will make its debut when Achoo goes trick-or-treating on Halloween! 🍬 💜 Bonus: One lucky voter will get a Halloween treat from the Mutiny team. 🗓️ Voting closes October 29th so Achoo has time to prep his look!

At our ABM Uncorked event at Dreamforce this week, we sat down with some of the brightest minds in enterprise marketing — from Autodesk, Workday, Gong, Goldcast, Reputation, and more — to swap notes on what’s working (and what’s not) in ABM today. Here’s what we heard: 🔹 Events are back. Marketers are doubling down on in-person experiences, and they’re driving some of the highest ROI and pipeline impact we’ve seen in years. 🔹 ABM teams are scrappy and strategic. Many operate as “teams of one,” balancing creativity, data, and sales alignment. 🔹 Proving ROI is still a challenge. ABM plays take time, but leadership wants quick results. Teams are finding new ways to measure progress and show impact early. 🔹 Personalization scales with creativity. From sending custom gifts to tailoring campaigns around shared interests, the best teams are finding meaningful ways to stand out. Missed us this time? We'll be back with another amazing event at 6sense Breakthrough in November. Give us a 👋 if you'll be there, and we'll send you an invite! ✉️

Still buzzing from our ABM Uncorked event at Dreamforce this week! 🍷 It was incredible to connect with so many inspiring marketers from Autodesk, Workday, Gong, Goldcast, Reputation, and more — all trading stories, wins, and challenges over a good glass of wine. Events like this remind us why in-person connection still matters. Real conversations. Real relationships. Real insights. Thanks to everyone who joined us!

Breaking through in marketing used to mean shouting louder. Now, it’s about knowing your audience better than anyone else. This week, we’re diving into how B2B companies like Q-Centrix are turning personalization and creativity into a serious competitive advantage — and what that means for the next era of marketing.

👀 Spoiler alert: We’re gearing up for something fun for Dreamforce week. If you’re in town, come to our ABM Uncorked event. We're bringing together the B2B marketing community to talk shop over some delicious wine pairings. 🗓️ Tuesday, Otober 14 5 - 8pm 📍 Wine Down SF 🥂 Good vibes, better marketers 👉 RSVP here: https://luma.com/xbugstyp

🙈 81% of sales and marketing leaders have thought about replacing each other. Have YOU? (We won't tell!) Mutiny’s State of Sales & Marketing Alignment Report shows why that tension matters. While 70% of GTM teams say they’re aligned, execution tells a different story. Misaligned teams are 𝟐𝐱 more likely to miss revenue targets, while aligned teams are 𝟐.𝟑𝐱 more likely to exceed them. The biggest gaps? - Unclear ownership on lead handoffs - Disconnected data between systems - Lack of trust between teams 💡 Alignment isn’t optional anymore, it’s a competitive advantage. Get the data: https://lnkd.in/gj7pyvJr

Your GTM tools can tell you 𝘸𝘩𝘰 to target, but can they help you 𝑏𝑟𝑒𝑎𝑘 𝑡ℎ𝑟𝑜𝑢𝑔ℎ? In today’s world of AI spam and noise, personalization is everything. But building true 1:1 experiences has always been painfully slow and manual. That’s where Mutiny fits in. ⚡ Data In: Pull in account data from Salesforce or HubSpot. Integrate your automation tools for contact-level analytics. 🧠 AI Research: Segment and personalize more effectively with custom AI prompting for deeper, more relevant research. 🎨 Personalization: Instantly spin up 1:1 or 1:many landing pages and LinkedIn ads, tailored to account priorities. 🔗 Data Out: Enable contact-level insights for sales, and push campaigns back into LinkedIn with one click. 𝐂𝐨𝐦𝐢𝐧𝐠 𝐬𝐨𝐨𝐧: send links and research back to Salesforce and HubSpot so sales and marketing stay in sync. 🚀 The result: Enterprise-level personalization at rapid speed. Customers using Mutiny launch campaigns 12x faster and see 3x higher engagement. 👀 See how Mutiny works: https://lnkd.in/gyPS4yNE

🧬  𝐍𝐄𝐖 𝐏𝐋𝐀𝐘𝐁𝐎𝐎𝐊: How Q-Centrix Doubled Engagement with Personalized Campaigns for Pharma To stand out with large pharma companies, Chris Guetthoff and the Q-Centrix team knew they needed to go deeper with personalization. Using Mutiny’s AI Research, the team uncovered each target’s top priorities, like open clinical trials and therapeutic areas, then built tailored landing pages paired with LinkedIn ads for a seamless experience. The results: 📈 2x CTR vs. non-personalized campaigns 📈 +160% time on page (from seconds to minutes) 📈 Content shared internally, even reaching C-level leaders In competitive markets, personalized relevance 𝐰𝐢𝐧. And AI-driven insights make it scalable. 👉 Read the full playbook at link in comments.

Raise your hand if you’ve ever been personally victimized by your attribution model. 🙋 In honor of Mean Girls Day, here are a few memes for every B2B marketer who knows the struggle. May your pipeline be full, your SQLs convert, and your SDRs never say “you can’t sit with us.”

In honor of Mean Girls Day, we’re letting you in on the results of our recent Mean Girls campaign. 💋🩷📓 Our ABM Lead, Stella Li, brought this totally fetch campaign to life using AI and proved that bold marketing 𝑤𝑖𝑛𝑠 𝑏𝑖𝑔. Results that speak for themselves: ✨$260K in pipeline generated in less than 1 month ✨103K LinkedIn impressions ✨Top-tier engagement: Up to 8% CTR on social posts ✨One of our best campaigns 𝐨𝐟 𝐚𝐥𝐥 𝐭𝐢𝐦𝐞 Why it worked: 💅 Nostalgia: We embraced a shared cultural moment to connect with marketers in a fun way. 💅 Great swag: We made t-shirts that read “Get in loser, we’re getting pipeline”. (And 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 wanted one!) 💅 Distribution: We used Mutiny to create personalized microsites + BDR follow-up, plus LinkedIn amplification at every touchpoint to reinforce the creative and messaging. The buzz: 💕 “This was the best BDR email I’ve seen in a loooong time.” – VP Marketing @ Jungle Scout 💕 “My whole team is obsessed with the campaign you’re running. Freaking inspiring.” – Marketing Manager @ ZeroFox 💕 “Been a big fan of the Mutiny marketing team (especially the Mean Girls campaign)!” – Growth Marketing @ Goldcast 👉 Celebrate with us, and get yourself a t-shirt before they run out! https://lnkd.in/gke7JHYh