Mal Warwick Donordigital

📢 Big news: Gmail’s Promotions tab is shifting from chronological order to relevance-based sorting. What does this mean for your nonprofit’s email program? Here are five strategies to make sure your fundraising appeals continue to cut through the clutter! https://bit.ly/4nJbExq

We’re excited to be speaking at Bridge 2025! Here's where you can catch our team sharing insights and ideas: 🤯 30 Wow! Ideas with Mwosi Swenson  📱 Text and You Shall Receive with Wendy Husman  ❤️ Breaking Up Is Hard to Do: Re-Imagining Re-Engagement with Zoe Clarke  🤝 Synergy, Not Silos: A Multi-Department Approach for Effective Planned Giving Marketing with Tracy Malloy-Curtis Heading to Bridge? Let us know—we’d love to connect!

In this edition of Take Note: 📅 Are you in an Always-On Sustainer Mindset? Many orgs only spotlight monthly giving once or twice a year — but in a world of declining donor retention, we need to evolve. At MWD, we know that sustained giving isn’t just a revenue stream — it’s a resilience strategy. It’s time to elevate your monthly giving mindset. Read how → 📈 From 2024 to 2025: Charting a Sustainable Path Last year brought challenges, but also clarity. We’re helping clients turn data into direction and building smarter, more hopeful strategies for 2025. What we’re learned → 🌊 Client Spotlight: Mono Lake Committee Mid-level donors stepped up in a big way for Mono Lakes Committee See the story → 💡 Q&A with MWD’s Director of Analytics Peter Schoewe shares why personalization segmentation starts with the info in your own spreadsheets. Dig in → 🎉 Employee Owner Spotlight: Karin Moeller We’re lucky to have Karin in our corner. Meet Karin →

Our latest 2024 fundraising benchmarks reveal the bright spots, the biggest hurdles, and the strategies that helped MWD clients outperform industry trends. From rising donor value to surging DAF and IRA giving, we’re seeing clear growth opportunities—even in uncertain times. See how your organization compares and where to focus next for sustainable impact: https://bit.ly/3FTgPed

Are you attending AFP Icon next week? Join Tim Logan, Senior Legacy Director at Mal Warwick Donodigital, for Eternal Gratitude: Mastering Planned Giving Donor Stewardship for Lifelong Connections at AFP ICON next week. In this session, you'll learn ways to enhance the effectiveness of your Planned Giving Stewardship so you can leave a lasting impact on the donors who will do the same for your organization. Session details: https://bit.ly/4cL2lZC Not attending AFP ICON? Check back soon for a recap of this session!

✨ Welcome to the fourth edition of Take Note with MWD!✨ In this issue, we're excited to announce where you can find MWD team members at conferences this spring and summer and showcase one client's innovative website enhancement. 💻 We'll also look at five tests you can incorporate into your next matching gift campaign and answer the question, "How important are benchmarks, really?" 🤔 Dive in and let us know what you think!

📢📢 MWD is thrilled to be sharing the stage with other industry experts at NXUnite’s latest panel session, Meaningful Marketing: Storytelling Best Practices for Nonprofits on 📅 March 6 at 3 PM ET. 📅 Join MWD’s own Zoe Clarke, Senior Account Executive, to learn more about: - Crafting compelling narratives that resonate with target audiences - Using donor and volunteer stories to drive engagement - Using data and insights to enhance storytelling impact - Leveraging multimedia platforms to amplify nonprofit storytelling efforts - Overcoming challenges in nonprofit storytelling and audience outreach Registration link: https://lnkd.in/gmR6Q79Z

“Direct response is supposed to be one person talking to another, in simple language, with a call to action.” Love this definition from Mwosi Swenson at ANA Nonprofit Federation’s conference!

🎉 MWD saw great Year-End results for our digital clients! 🎉 As we approach a turbulent 2025, understanding the trends that drove success in 2024 is more critical than ever. Our latest newsletter has the insights you need to navigate the uncertainty and inspire giving in the year ahead.