Net Conversion

Meet our NC Proud Winner for September, Jack Skufca! 🎉 As an Analytics Analyst, Jack consistently brings clarity and insight to complex data, helping to write the next chapter of his client partners' success stories. Just like his favorite guilty-pleasure song, "Unwritten," Jack's potential is limitless! We are grateful to have Jack's dedication, sharp mind, and positive spirit! #NCPROUD #GettoknowourCamper #NetConversion

Our new study, Unlocking More Impact: The New Rules for Consumer Engagement, is now available! This research provides a comprehensive look at how U.S. consumers are navigating today’s unpredictable economic environment and the new marketing paradigm that is emerging. At Net Conversion, we believe that understanding the shifting landscape allows us to be strategic growth partners for our clients. We leverage research to help our partners not just adapt to, but thrive in the face of change. Read the full press release to learn how you can bake an agile, data-driven approach into your marketing strategy and achieve holistic growth for your business. ➡️ Read the full press release below: https://lnkd.in/eH7YjvFx

NEW research report from Net Conversion reveals a surprising 50% of those who have adopted AI-driven tools have actually increased the amount of time they spend on research as well as the number of different information sources they consult. While traditional search may be becoming less relevant, AI reccos are opening up new paths to connect content w target audiences.... CONGRATS to ACE author Haley Gribben for bringing this original research report to LIGHT and THANKS for the shout-out Digiday Michael Burgi MORE chock-full findings found in "Unlocking More Impact: The New Rules for Consumer Engagement" with Contributors: Alexia George Matthew Walker Seamus Burke Harper White Alexia Casalins https://lnkd.in/e5jHmiZP

Retail isn't dead; it is evolving. The data confirms Gen Z is pulling a major pivot back to the store. 📈 Here are the key takeaways from the latest retail shift amongst Gen Z: 🛍️61% of Gen Z prefer in-store discovery. 🛍️41% are driven by the physical, sensory experience. 🛍️38% are there for the Promos. The smartest brands aren't picking sides; they're engineering seamless journeys across all of them. Is your media strategy connecting the digital drive to the physical visit?  #InStoreShopping #GenZ #RetailInsights #NetConversion #Conversionomics

We had the pleasure of being invited by our partner Skai to a stellar panel this week, celebrating and highlighting the brilliant women who are actively shaping the future of commerce media. Big thanks to the female leaders from @Publicis, Amazonads Updates, Bayer, Tapestry, and Skai for sharing their vision. The key shifts? Moving to predictive signals and hyper-personalization, the pressing need for omni-channel measurement, and leveraging AI to gain a deep consumer understanding. The predictive commerce era is here. How are you adapting? #CommerceMedia #RetailMedia #AIinRetail #WomenInTech #DigitalTransformation

Bringing the office to one of our incredible virtual campers, Dorine Tucci! 🤩 We loved showing Dorine around and giving her a peek at some of the newest additions at NC HQ! #NCCulture #netconversion

We're thrilled to announce that our very own CMO, Kristina Canada, has been named a 2025 Top Woman in Media by Cynopsis! 🎉 Honored as a Marketing Trailblazer, Kristina has not only driven incredible growth since 2018 for the agency, but she has also proven that when you prioritize your people and focus on culture, you create an environment where people want to work and grow together. Congrats, Kristina! We're so proud to have you as a leader and a role model.   You can read the full press release here: https://lnkd.in/eipMUpjV #TopWomenInMedia #Marketing #WomenInLeadership #Leadership #Award #Trailblazer #CMO #Cynopsis

We are celebrating two incredible milestones today! 🎉 Join us in congratulating Sheyanne Navarro on her sixth year with us and Bailey Rose on her first anniversary with us. From Sheyanne's adventurous spirit to Bailey's vibrant personality, their unique contributions make our team better. We're proud to have them both! #WorkAnniversary #TeamCelebration #NetConversion

We are pleased to announce the inclusion of our recent market research findings on the consumer purchase journey in a new article by Digiday! In their article, they examine the transformative impact of AI on the marketing landscape. 💡 45% of consumers utilize AI-powered recommendations during their shopping process. 💡 50% of those consumers report spending more time in the research phase, indicating that AI search is not necessarily shortening the purchase path. These data points emphasize the need for marketers to act with agility to adapt to the evolving path to purchase. Follow us for subsequent updates and further consumer insights from our latest research. 📢 View the complete article here:

If you are looking for Gen Z shoppers, Pinterest is a great starting place to reach them, with nearly 50% of Pinterest's user base being Gen Z, and almost 4 out of 10 start their shopping search on the platform. The new "Top of Search" ad beta is showing massive engagement, driving: 📍+29% Higher CTR 📍+32% Higher likelihood of new clickers Don't miss out on this powerful new way to reach high-intent shoppers where they are searching. #PinterestAds #GenZMarketing #DigitalAdvertising #NetConversion