New Belgium Brewing

It’s game time.    Voodoo Ranger and 2K Borderlands have officially joined forces to bring fans an unforgettable launch experience for Borderlands 4 with a limited-edition Voodoo Ranger x Borderlands 4 IPA 6-pack available nationwide. Each pack features a scannable QR code that gives fans a chance to win a free copy of Borderlands 4 and unlock in-game Golden Key rewards. From September 1 through October 1, 2025, 1,000 winners will receive a copy of the game, and thousands more will score in-game loot to power up their Vault Hunters.    For years, Voodoo Ranger has been playing in the gaming space, collaborating with creators, supporting esports teams, and showing up at both national and grassroots events; we’re pumped to hop the ship to the brand-new planet Kairos and be part of one of the biggest game launches of the year.    Join us in Borderlands 4 with a Voodoo Ranger in hand, fueling your adventure with bold flavor and a taste for mayhem. 

Imagine taking an entire year off from the daily grind and getting $100,000 to make it count. That’s exactly what Fat Tire is offering one lucky dreamer. Take the Year Off isn’t just a contest, it’s a call to reimagine what success looks like when we reconnect with what truly drives us. One person will be awarded $100,000 to pursue a passion, project, or dream and ten others will receive a year’s supply of Fat Tire to fuel their own journey, whatever that looks like. The idea is rooted in Fat Tire’s origin story and reflects the spirit of our founders who embraced their passions and rejected convention. Now, we’re encouraging others to explore what’s possible when you ask: What do I really want to do with my time? Applications are open until September 30, 2025, and the winner will be announced on October 31. Apply or learn more: https://lnkd.in/eJsKbbvE. 

We believe beer is about community, and giving back is just one of the ways we show up for ours. One community near and dear to our hearts are the people and organizations working on sustainable agriculture and water conservation. As climate change disrupts the very ingredients our beer is made of, we’re partnering with likeminded organizations to make a difference. That’s why we’ve teamed up with wholefoodmarket and Mad Agriculture on a new biodiversity highway initiative. This initiative will link 1,000 acres of farmlands, watersheds, and wild areas to restore native ecosystems across America, creating climate-resilient habitats, restoring biodiversity, improving soil and water health, and strengthening our food system long-term.  Read more at: https://lnkd.in/d2juFZWD. 

These roots run deep.    We were honored to collaborate with the first Native American, woman-owned brewery in America, Bow & Arrow Brewing Co. in Albuquerque, NM, to brew Western Roots - a citrusy, modern Farmhouse Ale that showcases a new renewable grain skyrocketing in popularity among U.S. breweries: Kernza®.    An intermediate wheatgrass developed by The Land Institute, Kernza® can have roots that reach deep beneath the soil surface — ten feet or more — to deliver atmospheric carbon to the soil and tap into stores of water that normal crops can't reach, improving soil health along the way. Thriving for multiple years without replanting, Kernza® reduces resource-intensive inputs, benefiting the environment while contributing to more resilient and sustainable food systems. At optimal usage, Kernza-based beer production can achieve a negative carbon footprint. We were excited to use Kernza® from Troubadour Maltings to brew Western Roots alongside our friends at Bow & Arrow – friends we’ve long admired for their deep commitment to sustainability, the earth, and local indigenous ingredients.    Find Western Roots on draft and in 6pks for a limited time at our Fort Collins and Asheville taprooms.    For more info on the Kernza® perennial grain, visit kernza.org. Kernza® is a registered trademark of The Land Institute. Learn more at landinstitute.org. 

Congratulations to our Senior Engineering Manager Andrew Collins for being named Bloomberg Green's Ones to Watch. Andy is an integral member of our ESG team, helping to bring New Belgium's Human Powered Business goal of inspiring environmental change to life.    We treat environmental impact reduction as one of the critical measures of our business success. Our teams work tirelessly on strategies and programs that support the resilience of our company and communities as we tackle unprecedented environmental challenges together and Andy no doubt plays a vital role in that effort. Thanks for all you do to make us better, Andy!     Read the full article at https://lnkd.in/gMTVVQn8. 

Did you hear? Last week Voodoo Ranger has teamed up with fellow bold brand Jeppson’s Malört to create the Roulette IPA Pack: a tastebud-testing, clout-worthy challenge like no other. This limited-edition release is equal parts chaos and creativity, featuring four cans of fan-favorite Voodoo Ranger Juicy Haze IPA and two cans of an exclusive, Malört-style IPA brewed to deliver a one-of-a-kind punch. The twist? All cans look identical. So, fans won’t know what they’ve got until they take a sip.    Fans are already buzzing across digital and social platforms where those brave enough to take the challenge are putting their own spin on it.    Shout out to our friends at Malört for helping bring this one to life.

Our distributor partners are essential to New Belgium’s success, and we recognize the important role they play in getting our beer into the hands of our fans. That’s why securing the top position once again in Tamarron’s 2025 Supply Chain Compass Survey—an industry benchmark for distributor satisfaction and operational excellence—not only reflects our strong performance, but the trust, transparency, and consistent communication we work hard to maintain with our invaluable partners. Thank you to our incredible network of distributor partners for this high praise, and more importantly, for your continued partnership each and every day!   https://lnkd.in/evAi4arv

It’s June, and Biere de Queer is back in our Liquid Centers! This mai-tai-inspired ale is Brewed for All with Pride – along with pineapple, lulo fruit, hibiscus, calamansi, and rum natural flavor. Find Biere de Queer at our local pride events like Trivia with Divine on June 5th and June 19th in Asheville and Pride Performing and Cultural Arts Celebration on June 7th in Fort Collins. In addition to our LC events, we are honored to support pride events hosted by NoCo Equality, Blue Ridge Pride, and Roanoke Pride. We encourage you all to join in these upcoming celebrations, or those in your local area. Since day one, New Belgium has focused on welcoming everyone into the craft beer space, both internally and with our fans out in the wild. It is an honor to brew not only Biere de Queer, but every beer, for all. So please stop by our Liquid Centers in Fort Collins or Asheville to enjoy a Biere de Queer, and join us in celebrating our LGBTQ+ friends and allies. Cheers! 🏳🌈