New Tradition, a Blackstone portfolio company, is a premium Out-of-Home media vendor specializing in best-in-class inventory across the country. We help brands stay top-of-mind and #MakeAStatement by targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format and landmark media.
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Congratulations to all the incredible runners who took on the #ChicagoMarathon over the weekend! A big shoutout to Nike and New Balance for lining the #ChicagoLakefront, providing inspiration and motivation to the participants. 🏃♂️🏃♀️ #OOH #MakeAStatement #Chicago #Nike #NewBalance Agencies: billups & Mediahub Worldwide
🔥JUST DROPPED🔥 We’re excited to announce the addition of three premium wallscapes to our #NewYork footprint, offering exceptional visibility across key neighborhoods in the city! ✨ Greenpoint This wraparound wallscape located on the Pulaski Bridge links Brooklyn and Long Island City, reaching a steady flow of traffic and gaining extra exposure during the NYC Marathon. ✨ Chelsea This wallscape at 11th Ave and W 26th St sits near The High Line and the West Side Highway in Manhattan’s renowned art district, surrounded by galleries and creative studios. ✨ Hudson Yards At Dyer Ave and W 36th St, this street-level unit targets Lincoln Tunnel commuters and nearby foot traffic from Hudson Yards, the Javits Center, and The High Line. Available now! #OOH #MakeAStatement #JustDropped
More color. More flavor. More of what you love. 🍊 Jarritos US is making a statement across the busiest highways in #LosAngeles with these vibrant digital bulletins! #OOH #DOOH #MakeAStatement #Jarritos
On October 3rd, #TaylorSwift once again showed why she’s in a league of her own. Her latest album, #TheLifeOfAShowgirl, didn’t just debut, it dominated! The album broke multiple Spotify records, becoming the most pre-saved album in Spotify history, followed by “The Fate of Ophelia” earning the title of most-streamed song in a single day in the platform’s history. Additionally, Taylor partnered with AMC Theatres and released a 90-minute theatrical experience for one weekend only, grossing an estimated $33 million domestically. We were thrilled to help bring this era to life through a nationwide #OOH campaign spanning digital spectaculars in key markets – including #NewYork, #LosAngeles, #Nashville, and more – creating a coast-to-coast takeover that set the stage for the album and film launch. And, baby, that’s show business for you! ❤️🔥 #DOOH #MakeAStatement #Spotify #AMC Agencies: Publicis Groupe & BarkleyOKRP
🚨WE’RE HIRING🚨 We’re hiring two sales coordinators to join our New York team. If you’re highly organized, detail-oriented, and looking to grow your career in media sales, we’d love to hear from you! Think you’re a good fit? Apply below! National Sales Coordinator:https://lnkd.in/ebsuMhBv Markets Sales Coordinator: https://lnkd.in/eXPzpwmi
🔥JUST DROPPED🔥 Introducing this dynamic digital duo located on #SunsetBlvd, commanding attention of eastbound and westbound traffic between Hollywood and Beverly Hills. Strategically positioned outside the Keys nightclub and steps from legendary venues like The Roxy Theatre and Whisky a Go Go, this prime location delivers maximum visibility along the #SunsetStrip. Available now! #OOH #DOOH #MakeAStatement #JustDropped #LosAngeles
🔥JUST DROPPED🔥 We’re excited to introduce two new static opportunities at our newest property in Austin, #MusicLane - the city’s premier entertainment destination! ✨ The Plaza Spectacular Towering from the iconic Soho House, this unit is the only large-format wallscape in Downtown Austin, dominating Music Lane’s main pedestrian artery and overlooks Aba’s buzzing patio - one of Austin's most famous restaurants. ✨ The South Congress Twins Strategically positioned at Music Lane’s sole parking entrance, these are the only displays facing South Congress Avenue, commanding the attention of pedestrian and vehicular traffic as they arrive and depart the property. Available now! #OOH #MakeAStatement #JustDropped #Austin
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If you live in Vegas and haven't seen any Lights marketing, let me know! You could be: 🚨 Stuck on the SpongeBob ride at Circus Circus 🐢 Parked behind a desert tortoise at Red Rock Canyon (do NOT make eye contact) 😱 Forever in the backrooms inside the abandoned Mirage For all others, the Lights are all across the Valley! This year, we've activated billboards from Henderson to Summerlin to North Las Vegas - including a massive presence on the Strip! On socials, we've hit 15 million+ impressions for 2025 so far, and IRL we've engaged with the Las Vegas community at a whopping 42 local events this year! On paid, we've seen 2.34x return on ad spend through 16 home matches. And thanks to our partners at Lotus Radio, we're inside cars and garages all across Las Vegas with promos and giveaways. On top of that, our app has seen a 100%+ uptick in registrations, and our website has seen enormous growth, taking our online team store from 0 (no online team shop) to 108k+ views in 9 months. Our revitalized tailgate experience has breathed life back into Cashman Field's plaza, where last week fans enjoyed a spirited Luchador fracas (I narrowly avoided a disaster as I was inches from a flying luchador ejected from the ring) It's been a huge year for the Lights and can't thank the whole team enough. We've got incredible talent here who I'd put up against anyone from any team. We put out a massive amount of content and have changed the perception of the Lights in under a year - re-engaging with Las Vegans and relentlessly pushing to give them a product and experience they deserve.
🔥JUST DROPPED🔥 Introducing this two-unit, double-sided digital package, located in two of Chicago’s most vibrant neighborhoods: #GooseIsland and #WickerPark. On Goose Island, these displays target commuters moving between Lincoln Park, River West, and the West Loop, while in Wicker Park, they capture traffic traveling to and from downtown. Together, these locations connect with professionals, creatives, and everyday Chicagoans on-the-go across two high-traffic districts. Available now! #OOH #DOOH #MakeAStatement #Chicago #JustDropped
2K Games is taking center stage at #OvationHollywood with its iconic franchise, #Borderlands! #OOH #MakeAStatement #LosAngeles #2kGames Agency: Omnicom Media Group