New Incubation Ventures

At ELC's BEAUTY&YOU India 2025, our judges brought their expertise, passion, and guidance to help shape the future of beauty in India. A heartfelt thank you to our panel of judges, who helped us name winners in four categories: Akhil Shrivastava – EVP & CFO, The Estée Lauder Companies Michelle Freyre – Global Brand President, Clinique and Dermatological Brands Sumit Bhasin – SVP, Global R&D and Innovation, The Estée Lauder Companies Aïda Moudachirou-Rébois – SVP & Global CMO, Global GM, M·A·C Cosmetics Vaziralli Rohan – GM, The Estée Lauder Companies India Katrina kaif – Actress & Co-Founder, Kay Beauty Anchit Nayar – Executive Director & CEO, Nykaa Beauty Nivruti Rai – Head of Invest India Samrath Bedi – Executive Director, Forest Essentials Gaurav Gupta Couture – Couturier, Artist, and Designer Diipa Büller-Khosla – Founder, indē wild Vivek Kamath – Co-Founder, Matrix Aabha Bakaya – Founder & CEO, Ladies Who Lead Radhika Ghai – Founder & CEO, kindlife DHRUV KAPOOR – Founder & Designer Gianandrea Ferrari – Chief Commercial Officer, Intercos Group Jaffrey Zaman – CEO & MD, Intercos India Sakshi Chopra – Managing Director, Peak X Ryan J. Piela – Executive Director, New Incubation Ventures, ELC Peri Izzo – Executive Director, New Incubation Ventures, ELC Lauren Wisniewski – Senior Manager, New Incubation Ventures, ELC

Thanks to all who applied, and congratulations to our finalists!

We’ve extended the application deadline for BEAUTY&YOU to September 1! The program invites India-focused beauty entrepreneurs from around the world across skincare, makeup, hair care, and fragrance to apply to one of these three categories: • IMAGINE – Concept-stage ideas with bold vision • GROW – Early-stage brands with traction and ambition to scale • BREAKTHROUGH – Science and technology innovations redefining beauty’s future This is your chance to bring bold ideas to life and help shape the future of beauty in India. Don’t miss it! Apply here: https://lnkd.in/gBCUCRbf

At #Nykaa, beauty has always been more than skin deep. It has been about stories, beginnings, and belief. We built a space where discovery felt personal, where brands could take root, and where self-expression grew into a movement. Over the years, we have shaped not only how India shops for beauty but also how India sees it. That is why #BEAUTY&YOU feels like home. Now in our third year as lead partner, we are proud to return alongside The Estée Lauder Companies Inc., New Incubation Ventures, and Startup India to support the next wave of Indian beauty entrepreneurs, those who are dreaming bigger, building with courage, and expanding the very idea of what beauty can be. This year’s theme, BEAUTY FRONTIERS, invites creators working at the intersection of science, culture, and imagination. And as always, Nykaa stands ready, not just as a partner, but as a platform rooted in belief, built for growth, and committed to lasting impact. Applications are now open: https://lnkd.in/gCBcA-5K

BEAUTY&YOU India is back!   We're thrilled to unveil the 4th edition of the BEAUTY&YOU program, which aims to discover, propel, and support the next generation of India-focused beauty entrepreneurs. We’re returning with lead partner Nykaa and a new partnership with Startup India.   This year’s theme is BEAUTY FRONTIERS, exploring bold ideas at the edge of science, culture, and creativity in beauty.   Building the future of Indian beauty? This is your moment.   Apply by August 24, 2025, at www.beautyandyouawards.com

We're thrilled to announce our investment in Exuud, a smart fragrance expression hardware platform that aims to change the future of olfactive innovation! ELC plans to integrate this pioneering technology into our fragrance portfolio by end of calendar year 2025 to further advance our strategic focus in prestige and luxury fragrance innovation. "At ELC, we’re passionate about bringing the best fragrances to consumers and innovating for their unique experiences...We’re excited to announce our partnership with Exuud on this cutting-edge technology to support our artisanal craftsmanship and revolutionize how we experience fragrances with more control, consistency, personalization, and sustainability. The breakthrough possibilities for customization in design, fragrance experience, and more are exciting.” - Sumit Bhasin, SVP, Corporate Fragrance Research & Development, Product Development and Innovation, The Estée Lauder Companies Read more about the partnership here:

We’re thrilled to introduce the ‘24-‘25 class of NIV Scouts! 🎉   This talented group represents a diverse array of brands, functions, and regions within The Estée Lauder Companies Inc. Together, they’ll contribute to NIV’s mission of identifying emerging beauty trends, categories, and breakthrough brands.   Excitingly, this year we’ve expanded with a second APAC cohort, leveraging ELC’s global expertise to unlock new opportunities.   A huge thank you to the inaugural Scouts cohort for their invaluable insights and contributions. We can’t wait to see how this new group builds on their legacy to shape the future of beauty!

Natural beauty and fragrance brand, now, ‘formerly known as Haeckels’ is relaunching without a name in a move to distance itself from German zoologist and naturalist, Ernst Harckel. They’re also overhauling its packaging and stramlining its product offering. I speak to Ann-Margret (Annie) Kearney and dom bridges on the company’s rebrand and the next 12 months. https://lnkd.in/gsftVPy8