NowThis

We're coming for you New York! And we're bringing the best in the biz with us to our Leadership in Brand Marketing #BISummit hosted by Paramount Advertising. Join us: 🗓️ Thursday, October 9th 🕒 4:05 PM - From Brand Collab to Cultural Phenomenon Panel Featuring: Peter Hughes, Group Creative Director, 72andSunny MaryKate Lampron, Director of Brand Engagement, Panera Bread Sabrina Sierant, Senior Director, US Snacking On-the-Go, Mondelēz International Moderated by: Matt Grandchamp, VP of Sales, NowThis Trust us, you’ll want front-row seats: https://lnkd.in/gssgsy4K

Bringing Audible’s new adaptation of Pride and Prejudice to life in NYC with NowThis was so much fun✨ Timed with the kick-off of NYFW, the celebration blended the Regency Era and modern times, with a custom take on Elizabeth Bennet’s dress to a live cellist, gold-leaf calligraphy, and more. Jane Austen herself would be as proud of my team as I am for this one! 🌹 Emme DiPasquale Benjamin Acton Erin English Emma Graham Maggie Jones Eleni Michelis

How NowThis Attracted 500K Followers With 90-Second Stories Can you create binge-worthy IP in 90 seconds or less? Michael Vito Valentino, Editor-In-Chief at NowThis, says yes. And the proof is in the numbers. In just three months, Are You OK? attracted 500,000 net new followers and now averages up to 1.5 million views per episode. The secret? A formula powered by comedy, consistency and a mission that’s as clear as it is catchy: “Make it into the group chat.” Recorded live at #possible #Miami in the Podcast Corner, I explore how NowThis is rewriting the rules of reach and resonance. Michael breaks down how “snackable” doesn’t mean shallow. Each episode delivers a full story arc in 90 seconds, building loyal fandom through emotional beats, authenticity and repeatable IP. “We’re not just integrating brands,” he explains. “We’re elevating the viewing experience.” That approach has made NowThis a magnet for #GenZ and for major advertisers who see the value in content that’s real, relatable and relentlessly shareable. If you're looking to understand what works now in short-form storytelling and why Gen Z doesn’t just accept ads but cheers them on, this conversation is your playbook. Full episode is on YouTube, go like and subscribe for more episodes to come: https://lnkd.in/eUxdbjGa Huge shoutout to the #POSSIBLE team Leah Steinhardt & Emma Pastore, MBA, my bags are packed and I am booked for the last week in April 2026 to join you all again 🦩  Kate Russo, without you reaching out, none of this would have been possible ❤️🔥 Kirk Gimenez, such a joy and so happy our paths crossed, watch this space, our seriously cool interview is coming shortly. 🪭

Are your strategies targeting new audiences, or are you preaching to the choir? At #EFG2025, NowThis CEO Sharon Mussalli offered a powerful case study of how The Demure Phenomenon became a global moment, and what it revealed about audience, storytelling, and cultural resonance. In this clip, she challenges us to think more critically about who we’re actually reaching and how we invite people in. 🎥 Watch the moment. Then ask yourself: Is your message landing where it matters most?

Officially, one year as Editor-in-Chief - and for those still wondering how this happened, I’m right there with you. Giving a 25-year-old the keys to a major media company was either brilliant or insane… but I think we did okay (pun intended #areyouokay). In the last year, we rebranded the company, built a content studio, launched three hit shows, sold a ton of brand deals, pacing to x6 ad revenue, turned a profit for the first time, pulled in billions upon billions of views, grew #NowThisImpact by 2.6 million followers, added over another million across our NowThis originals, threw some very fun parties, spoke at some insane conferences, and made a lot of new friends. But more than anything - we failed. A lot. And it’s through those failures that we learned, iterated, and built something that worked. That’s where the wins came from. On one side of the company, we’re building the future of entertainment. On the other, we’re doing our part to uphold democracy - as the top progressive media company in the nation. None of it happens without this team. They show up every day to make the impossible possible, and I am endlessly lucky to work alongside them. I owe it all to my brilliant CEO Sharon Mussalli - who was bold (or wild) enough to take a shot on me. Her leadership raises the bar for all of us daily, and I couldn’t be more grateful. I know what it means to be the first #GenZ Editor-in-Chief of a major media company. People saw my age as a gamble - so did I - but I do think it’s been one of our biggest assets. Let this year be a message to other leaders: give us a seat at the table. We’re ready. These next few months at #NowThis are going to be even bigger, y’all are gonna want to keep watching. #Marketing #Shortform #VerticalVideo