Ntara

Outdated product data is costing manufacturers more than they realize. It’s slowing launches. Creating errors. Burning out teams. And quietly eroding growth. Join Ntara CEO Andy Didyk, DAP Global’s Whitney Snoops, and Inriver's Joakim Gavelin for a live PIMtalk webinar on how to turn product data chaos into a competitive advantage. 🗓️ October 29, 2025 ⏰ 10:00am EDT / 15:00 CET 📍 Register here You’ll learn: - Why legacy data practices are holding manufacturers back - How DAP Global reframed product data decisions around ROI - Leadership strategies to build scalable, resilient data infrastructure This session will be a leadership-level conversation about future-proofing your product data strategy. Register here: https://lnkd.in/eY7-A_Ac

Most companies don’t realize how disruptive PIM selection can be until it’s too late. I’ve seen it firsthand. The wrong platform, wrong process, or wrong assumptions can derail product teams, sometimes for years. B2B Ecommerce expert and Master B2B eCommerce co-founder Brian Beck and I talk about this all the time. And while AI and agentic commerce is getting all of the buzz right now, many B2B companies are still at the start of their transformation journey and trying to sort through the noise to get to the heart about what #PIM platform is best for their business. That’s why I’m joining Brian for an exclusive, invite-only virtual session on How to Get PIM Selection Right – The First Time. 🗓️ October 28, 2025 ⏰ 12:45–2:30 PM ET 📍 Hosted by Master B2B (invite-only - reach out for an invite to join!) This is a 90-minute executive roundtable with real, candid discussions about: - What most companies get wrong in the selection process - How to align stakeholders and document requirements - What future proof features are essential to have out of the gate If you’re exploring PIM or advising others who are, this is the conversation you want to be in.

❌ Your product data could be holding back your revenue... and you might not even know it. Disorganized, inconsistent, or outdated data doesn’t just cause operational headaches; it directly impacts sales, customer trust, and time to market. That’s why the next PIMtalk is diving into the topic of how to turn data chaos into revenue growth, with expert insights provided by Whitney S.from DAP and Andy Didyk from Ntara. 🗓️ October 29, 2025 | ⏰ 10am (ET) | 9am (CDT) | 3pm (CET) Save your spot now → https://ow.ly/JBgl50XaZ7B #DigitalTransformation #Manufacturing #DataStrategy

Your ERP wasn’t built for marketing content. If you’re customizing it to handle product descriptions and images? That’s a recipe for pain.    PXM acts as the translation layer between your technical systems and customer-facing content. It keeps your ERP and PLM clean while ensuring accurate, enriched product data flows to every channel.    ❌ Stop over-customizing.   ✅ Start optimizing.    Learn how PXM lightens the IT load in this article by Ntara Account Director Samantha Phan: https://lnkd.in/eAJTsuND

Feeling the weight of old systems and messy product data? If you work at a product company, you know the struggle: Clunky processes Siloed information Constant pressure to do more with less This Ntara LinkedIn newsletter is packed with practical tips and real stories for IT, marketing, and product teams. We cover how PXM and AI can lighten your load, boost sales, and connect your systems to your customers—without making things harder for your team. ✅ Team Ntara at DAM New York ✅ AI agents transforming procurement ✅ How bad product data kills sales ✅ PXM as the connective tissue for speed and scale Ready for ideas you can use right now? Click for more.

How mature is your DAM practice? That's what our client Daniel Winstead, of Kimberly-Clark, discussed on a panel of DAM practitioners this morning at #DAMNY. Hat tip to The Real Story Group for sharing their DAM maturity framework. DAM 1.0: standalone library - Single repository - Disconnected from larger tech stack DAM 2.0: connected service - Critical part of the asset workflow - DAM recognized as part of the tech stack - One-way flow of information DAM 3.0: omnichannel content platform - Measuring effectiveness beyond campaigns - Two-way flow of information - Enables sophisticated, mixed-media content DAM 4.0: Predictive content platform - Analytics suggest better performing assets - Real-time asset adaptation - AI-driven content creation - Real-time testing and adaptation #DAMNewYork Henry Stewart Events #DAM #DigitalAssetManagement

Metadata isn’t optional. It’s how your DAM delivers ROI. A DAM without metadata is just a glorified folder structure. If your digital assets aren’t tagged with meaningful, structured metadata, your teams can’t find what they need. Your systems can’t automate workflows. And your investment in DAM won’t deliver the value your business expects. At Ntara, we help manufacturers build metadata models that: - Make assets searchable by product, region, channel, etc. - Support automated asset delivery to every endpoint - Enable governance and version control across depts For one global brand, we designed a metadata framework that dynamically adjusts based on asset type—so product images, spec sheets, and videos each follow their own rules. The result? ✅ Hours saved per week. ✅ Fewer errors. ✅ Faster launches. DAM isn’t just about storage. It’s about structure, scalability, and strategic control.

DAM New York day two! Come see us in the exhibit hall to discuss DAM's role in product experience management.

Live from #DAMNY: The never ending quest to keep DAM relevant today tomorrow and the day after, a panel featuring our client Sarah Tropp of Kimberly-Clark. Lessons learned: - Stay close to your users - Create 1:1 personal connection with key stakeholders and DAM champions. - Meet often and find out what their pain points are Build an internal community around DAM. Connect your users across various time zones and functions. Start the DAM conversation and keep it going to ensure long-term DAM success. #DAMNY #DAMNewYork Henry Stewart Events #DAM #DigitalAssetManagement