Numerator

Here we grow again! Numerator’s Total Commerce Panel has grown to 200,000 U.S. households—doubling in size in just two years! Through a history of steady panel expansion, we remain committed to the industry’s highest panelist quality standards to deliver the most comprehensive view of consumer behavior. Read more: https://bit.ly/4j6srsw

💲 Are tariffs affecting DIY? 💲 The top intended shopping categories for Spring Black Friday 2025 were: 🌻 Gardening and lawn care (46% of respondents) 🖌️ Painting supplies (29%) 🌱 Garden tools (29%) 🧰 Storage and organization (28%) 🏡 Patio furniture/decor (26%) 💲 37% of consumers say they do not anticipate tariffs impacting their home improvement / home and garden spending, while 32% anticipate spending more on these products before prices increase, and 31% anticipate spending less and/or changing what they buy if prices increase. 🏗️ Consumers are most concerned about tariffs impacting building supplies (32% of respondents) and major appliances (31%). 🏬 72% of Spring Black Friday happened in-store, while 28% happened online. Read the report: https://bit.ly/4347XcU #Numerator #SpringBlackFriday #SpringBlackFriday2025 #consumerinsights #consumerbehavior #consumersurvey

💲🏠 Saving on home improvement projects 🏠💲 According to an April 2025 Numerator survey, 🧰 Both high-income and low-income homeowners say they buy private label products to save money (43% and 40%, respectively). 🔨 The top products that homeowners would consider purchasing as private label are storage and organization (42%); adhesives, caulk, or filler (36%); lighting & electrical (30%); paint/stain applicator supplies (28%); and hand tools (25%). 💲 25% of high-income homeowners say economic factors have not significantly influenced their home improvement plans vs. 13% of low-income homeowners. 🔧 39% of low-income homeowners say they are prioritizing essential repairs over cosmetic or optional upgrades (vs. 31% for high-income homeowners). Read the report: https://bit.ly/4jYQslp #Numerator #HomeImprovement #consumerinsights #consumerbehavior #homeownership

This Memorial Day, we pause to remember and honor U.S. military personnel who made the ultimate sacrifice for our freedom. If you're part of the 50% of Americans who plan to celebrate today, or are just enjoying time with your loved ones, remember those who made that possible. #Numerator #MemorialDay #MemorialDay2025 #consumersurvey

Today is a 🔋 Numerator Recharge Day! 🔋 On Recharge Days, our offices are closed to let our team members recharge in the way that works best for them. Hopefully this time is being spent enjoying an extra-long holiday weekend and gearing up for summer. See you on Tuesday! Think Recharge Days sound amazing? Check out how we handle life here at Numerator: https://bit.ly/3EoQ4ZD #Numerator #LifeAtNumerator #RechargeDay

🍔🌭 Time to Break Out the Grill 🌭🍔 Nearly all (93%) of Memorial Day celebrators plan to purchase something for the holiday weekend, with the top planned purchases being: 🥩 Food (83% plan to purchase) 🍺 Alcoholic beverages (43%) 🥤 Non-alcoholic beverages (36%) 🎈 Decorations (17%) 🎉 Party supplies (13%) Gen Z is three times more likely to purchase games or activities (25% vs. 8%) for the holiday. Among those planning to buy alcohol, the top choices are 🍻 Beer (73%) 🍹 Spirits or spirit-based drinks (38%) 🍸 Hard seltzers or canned cocktails (38%) 🍷 Wine (38%) 🍹 Margaritas (19%) Learn more in the 2025 Q2 Holiday Intentions Preview: https://bit.ly/4lRzNBZ #Numerator #MemorialDay #MemorialDay2025 #consumersurvey

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. 💲 The April Consumer Confidence Score was 55.1 (-1.4 points vs. March), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💰 Thinking about one year from now, 26% think their finances will be better than they are now (-2 points), 48% think they’ll be the same (-1 point), and 2% think they’ll be worse (+2 points). 💼 33% of consumers think it’s very or somewhat difficult to find employment in the current job market, up from last month and last year. 💲 47% of consumers say their household’s financial situation is currently good or very good (-3 points). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook

😴 Does anybody else need a day to recover from #Numeration25? Just our Marketing department?! Totally justified! 💚 They’re the ones behind the scenes, responsible for planning the space, the theme, the colors, the agenda, and so much more. From the tiny details to the major ones, we couldn’t do it without them! 💚 Once again, thank you to everyone who was a part of #Numeration25 – it was an amazing day filled with amazing people and insights. See you again soon! #Numerator #Numeration25 #DataRocks #consumerinsights #consumersurvey #consumerbehavior

“The world isn’t just changing; the world has changed. And we want to be the partner to help you navigate that.” – Brian Redmond, Numerator Chief Product Officer After a full day of inspiration, insights, and incredible presentations, #Numerator25 attendees can now relax, get refreshed, and enjoy the sounds from our very own Numerator DJ Jessica Perri! The sense of camaraderie that filled the day’s sessions continues to shine as we come together to celebrate a successful event. A heartfelt thank you to everyone who made today possible. By listening and sharing, we are able to better serve the needs of our clients. We can’t wait to welcome you back for the next Numeration! #Numerator #Numeration25 #DataRocks #consumerinsights #consumersurvey #consumerbehavior

Numeration isn’t just a sit-and-listen event. It is an interactive experience where everyone is sharing and learning. At our demo stations, attendees can learn more about using Numerator Insights and Verified Voices. At our data wall, attendees tell us what they wish they knew about today’s consumer. At our candy station, attendees can enjoy some sweet treats between sessions. #Numerator #Numeration25 #DataRocks #consumerinsights #consumersurvey #consumerbehavior