NYX Professional Makeup

🍥We're opening a new portal to limitless makeup artistry 🍥 We have teamed up with Warner Bros. Discovery yet again, to launch the "A Minecraft Movie" collection! ✨ 🤖 💄 The limited-edition assortment pays homage to the legacy of the original Minecraft by infusing makeup artistry into iconic gaming elements featured throughout the movie. The buildable collection gives audiences the tools to craft their artistry without limits, connecting makeup and gaming communities through artistry and entertainment! The assortment includes 👇 💄 A Minecraft Movie Compact Mirror: $20 💄Three Cheeky MOB Balms: $12 💄Three Rare Highlight Balms: $12 💄Three Fat Oil Slick Clicks: $11 "At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation. We are thrilled to once again partner with Warner Bros. to celebrate the release of A Minecraft Movie. The core values of Minecraft align with NYX Professional Makeup's core values, and we love that Minecraft is for everyone. We champion creativity with this partnership by merging gaming, makeup, and pop culture lovers with products authentic to the Minecraft fanbase: stackable buildable colors, custom MOB blocks, special-edition Fat Oil Slick Clicks and 'A Minecraft Movie' mirror. We can't wait to see everyone's creativity thrive with this collection!" - Denée Pearson, NYX Professional Makeup Global Brand President https://lnkd.in/g7d49HAY

In 2024, history was made as we signed Juju Watkins, securing the first-ever NIL deal between a college athlete and a professional makeup brand. This partnership champions self-expression, on and off the court! 🏀💄   As Yasmin Dastmalchi, General Manager of NYX Professional Makeup in the US, stated: "We are so proud of how NYX Professional Makeup is changing the game...raising the bar for female athletes. The intersection of sport and beauty has never been more relevant..." With March Madness in full swing, this was the perfect time to highlight Juju! 🔥   See Juju's glam and skills in our campaign video 🎬 https://lnkd.in/gJGynbCF

We had a blast at SXSW! Global Brand President Denée Pearson participated in two panels over the weekend in Austin. Friday’s panel, “Brand Activations Abroad: How to Engage New Audiences,” highlighted Denee and fellow industry leaders Peter Lewis (SXSW), Rodrigo Montesano (Itaú Unibanco), and Jonathan Yaffe (AnyRoad) discussing how brands can engage international audiences by leveraging localized content, cultural differences, and interactive experiences to create meaningful connections and foster long-term loyalty. On Saturday, we connected with fellow industry leaders at the The Female Quotient’s FQ Lounge SXSW. Denée Pearson was joined by James Thornton (Intrepid Travel), Loren (Brill) Castle (Sweet Loren's), and host Jason Schulweis (The Female Quotient) for the “BUILDING & LEADING: UNSCRIPTED STORIES FROM THE TOP” panel— an intimate conversation about the pivotal decisions, unexpected victories, and transformative challenges that shaped their individual leadership styles. Thank you to our partners and L'Oréal Groupe for the experience! We can’t wait to see everyone again next year. #nyxcosmetics

NYX Professional Makeup is betting on love at the Big Game! 💗🏈 This year, we're scoring big with "The Big Fat Kiss," a social-first campaign alongside Brittany Broski that celebrates the celebratory moments after a victory, like a smooch. 💋 To bring this campaign to life, we partnered with the sports and entertainment platform, DraftKings Inc.. "We know that women are tuning into the Super Bowl in record numbers,” says Yasmin Dastmalchi, General Manager of the U.S. for NYX. “We’re all about tapping into culture, whether that’s entertainment or sports, and trying to be right in the middle of those big moments.” Don't miss out and tune into our socials to catch all the action! #BIGFATKISS #nyxcosmetics https://lnkd.in/gPyNbpVt

NYX Professional Makeup Brand President, Denée Pearson, and musical artist, Ashley Mehta, went live on Good Day LA FOX 11 Los Angeles - KTTV to share how the brand is celebrating emerging female musical artists with the launch of NYXTAPE. 💿 💄 🎶 Denee and Ashley discussed the inspiration behind the project, the music, and the larger initiative driving NYX Professional Makeup's goal of giving a platform to those who are underrepresented.    🎶 Check out the video to learn more, and stream NYXTAPE on TikTok, Spotify, Apple Music, and more!    "You know what NYX looks like, now you know what NYX sounds like!" - Denée Pearson https://lnkd.in/gTjmi8Rv

You know what NYX looks like, now you’ll know what NYX sounds like! 🎤🎶 To kick off an ICONYX 2025, we are proud to announce NYXTAPE, our first ever album drop! 💥💦 💄🎤In partnership with TikTok, we are the first beauty brand to create and distribute co-owned music on the platform. 💄🎤With NYXTAPE, we merge music creators with makeup creators, ultimately amplifying songs to NYX’s global community of more than 30 million social media followers while also promoting them to TikTok’s 1-billion strong global community. 💄🎤 NYX Professional Makeup has always been rooted in community. We have historically supported emerging artists and creators in makeup, now we take it to music. 💄🎤 In July 2024, NYX Professional Makeup and TikTok hosted five independent artists (Snow Tha Product, Zeina Mates, Dina Ayada, 8ae, and Ashley Mehta) at a three-day songwriting camp led by DJ Rosegold, where songs were written and co-produced in partnership with a number of GRAMMY Award-winning Warner Chappell Music producers.   💄🎤The artists and producers joined creative forces to create a NYXTAPE mixtape inspired by NYX Professional Makeup’s Spring 2025 product launches. The songwriting camp culminated in a music video shoot, where the five artists brought their songs to life wearing corresponding makeup artistry provided by the beauty brand. “NYX Professional Makeup is digital-first brand rooted in entertainment and community,” said Denée Pearson Pearson, Global Brand President. “We lead with innovation while maintaining authenticity in everything we do. We continue to meet our community where they are: on TikTok, where music and makeup intersect. NYXTAPE gives us an opportunity to advocate for women in the music industry, by supporting independent artists in a space where they can truly be heard. You know what NYX looks like, now you’ll know what NYX sounds like!”

Earlier this week, our US VP of E-Com and Digital Innovation, Maya Kosovalic, represented NYX Professional Makeup at #CES2025!  Maya took the stage alongside industry experts; Ander Nickell #UTA, Adam Bauer #Discord, Danica Chong #Mindshare, and Andrea Garabedian #Twitch to discuss "Building Brand Loyalty in Gaming," by highlighting the importance of authenticity! ✨   "It's all about entering the space in a way that is both authentic to the brand and the gaming community, creating campaigns and experiences that truly resonate. At NYX Professional Makeup our community is our driving force, and our mission is to provide our creator community with accessible PRO tools for unstoppable self-expression whether they want to self-express in IRL or IVL. That is our north star and the starting point for every campaign. It is this consistency in approach that allows us to enter every space that our community cares about including gaming with genuine authenticity." - Maya Kosovalic   #CES #Gaming #TechInBeauty #NYXCosmetics

Holiday Szn is HERE and we're excited to be teaming up with The Walt Disney Company and 20th Century Studios for a special-edition makeup collection inspired by one of the biggest holiday movies of all time: Home Alone! ✨ The new collection featured items tailored to iconic scenes in the film. From lips to face, this collection is nothing short of a full glam lineup! This collection is the perfect taste of nostalgia, with movie references woven throughout every element! So, get ready for these must-have gifts: ☃️A 24-piece advent calendar inspired by the beloved McCallister house  🎄A 12-piece mini lip kit, a cheeky reference to Kevin McCallister’s hilarious burglar booby trap scene  ✨Two Butter Gloss Pizza Vaults, a nod to Little Nero’s Pizza from the film  ☃️An Ultimate “Battle Plan” 16-pan shadow palette to map out your next makeup look  🎄A 14-piece pull-to-open surprise gift box, inspired by the infamous “Wet Bandits” characters “The glam bandits are on the loose this holiday season! We’re so excited to once again partner with Disney and 20th Century Studios to bring this iconic movie to life with a NYX twist,” said Denée Pearson, Global Brand President at NYX Professional Makeup. “Home Alone is a classic movie cemented in pop culture and close to all hearts, especially during the holiday season! This year, we’re thrilled to be part of this holiday tradition, serving our community sultry snatched artistry glam for the holidays!" 

NYX is taking over Napa this week at the annual Glossy Beauty & Wellness Summit! 💖 💄 ✨   Denée Pearson, NYX Global Brand President took the stage with Glossy’s Lexy Lebsack, to talk all things makeup, going viral, and maintaining authenticity in an overly saturated social landscape! 🤳 “In order to go viral, stop trying to go viral! The ultimate key to breaking through the noise is taking risks, being fearless in who you are and putting your community-first. Be outrageous and intentional with your content. If Gen Z feels nothing, they will do nothing." - Denée Pearson Check out some highlights from the fireside chat below! ✨ https://lnkd.in/ga7FSDrA

¡Feliz Dia De Muertos!🏵️💀🌹 Honoring Tradition and Culture through Bold and Colorful Artistry💄 🎨 Today is about celebrating the legacy of our loved ones and embracing the beauty of their spirits. At NYX, we keep traditions alive by creating vibrant and unique artistry, rooted in community. This year, we are excited to once again partner with the iconic Lily Martinez to create another unforgettable Catrina makeup look. Known for her intricate artistry, Lily is an incredible makeup artist who creates magic year after year. Join us in honoring this beautiful tradition and let's celebrate with color and creativity! ✨