Ocean Media

For Amazon, the future of media isn't fragmented, it's connected.   Amazon’s DSP is bringing together the best of both worlds:   🌊 The scale of TV (via Prime Video, Fire TV, and new Netflix access) 🌊 The precision of digital (via logged-in audiences and closed-loop attribution)   For advertisers, that means unprecedented efficiency and transparency across every screen and moment. Amazon’s reach now spans live sports, gaming, streaming, and connected homes, with new partnerships expanding inventory.   Ocean Media’s VP, Digital Strategy, Katie Harker makes the case for why Amazon's ad ecosystem is a must for your media plans.   Read the full blog here:   https://lnkd.in/eqkj_QrW

We are thrilled to announce that MediaPost has selected BetMGM and Ocean Media's submission as the winner of the 2025 MediaPost OMMA (Online Media, Marketing, and Advertising) Awards in the category of Podcasts/Digital Audio!   This achievement reflects the power of our partnership with BetMGM, showcasing the shared dedication, strategic alignment, and expertise that drove both teams to reach our shared goals.   This was not only a strategic win but also an incredibly fun and rewarding campaign to bring to life.   Get a synopsis of the campaign and a full winners list here: https://lnkd.in/dq3GFcS

New Ocean ViewPoint: Netflix Joins the Programmatic Mainstream! It was recently announced that Netflix inventory is now accessible in Amazon’s DSP, adding to its availability through The Trade Desk, DV360, and Xandr. Ocean Media’s VP, Digital Strategy, Katie Harker, and SVP, Digital Media and Innovation, Casey Holbrook discuss how this deal impacts the streaming ad landscape and what it means for advertisers.

*THIS IS PART 2 OF OUR DISCUSSION REGARDING THE FUTURE OF LATE NIGHT. YOU CAN FIND A LINK TO PART 1 IN THE COMMENTS*   We didn't plan on creating a sequel to our Future of Late Night TV discussion back in July, but this industry is never short on surprising developments.   Following the news that Jimmy Kimmel Live! was suspended indefinitely, Ocean Media's Dave Coleman and Kevin Cozine quickly assembled for a discussion about where late night is now, where it's going, and weighed in on topics like the power affiliates have and how brands and advertisers make sense of all this uncertainty.   NOTE: This conversation was recorded before the announcement that Jimmy Kimmel is returning to air.   This video is broken up into two parts. You can find a link for Part 1 in the comments.

Ocean ViewPoint: The Future of Late Night, Part 2! We didn't plan on creating a sequel to our Future of Late Night TV discussion back in July, but this industry is never short on surprising developments. Following the news that Jimmy Kimmel Live! was suspended indefinitely, Ocean Media's David Coleman and Kevin Cozine quickly assembled for a discussion about where late night is now, where it's going, and weighed in on topics like the power affiliates have and how brands and advertisers make sense of all this uncertainty. NOTE: This conversation was recorded before the announcement that Jimmy Kimmel is returning to air. This video is broken up into two parts. You can find a link for Part 2 in the comments. 

With the news that Jimmy Kimmel Live has been pulled off the air indefinitely, the late-night TV format appears to lose another mainstay. As the format continues to shrink and evolve, it's time to reevaluate what late-night programming means for brands, advertisers, and viewers. Check out our recent conversation below!

In case you missed it: Ocean Media and Empower Media have merged to form Empower Ocean Media Group, now the second-largest independent media agency group in the US!   Uniting two of the nation’s top independent media agencies, Ocean Media and Empower Media, forge together around shared values of performance, innovation, and independence while bolstering resources, tech investment, and increased media buying power.   Check out the full press release here: https://lnkd.in/ghJTgtmf

AI is rewriting the rules of advertising, and one of the biggest and most recent shifts is happening in search. With Google and Bing surfacing AI-generated summaries above traditional results, publishers, advertisers, and content creators face a new reality: fewer clicks, shrinking ad revenue, and rising costs. What does this mean for those impacted? 🌊 Traffic and revenue decline: Fewer site visits mean fewer impressions and less income. 🌊 Content quality risks: AI summaries can distort or oversimplify original work. 🌊 Paid search pressure: Brands must defend visibility as AI reshapes the SERP. 🌊 Legal tensions: Data scraping lawsuits highlight growing friction between AI and publishers. The open web is shifting, and with disruption comes opportunity. By diversifying into new content channels, experimenting with paywalls and subscriptions, and strengthening attribution models, brands can build strategies that are more resilient for the future. The question isn’t whether AI will disrupt search. It’s how quickly brands adapt. How is your organization adjusting its media or content strategy in response to AI-driven search? Check out the full blog here: https://lnkd.in/gcmd7YTM

A New Era Begins! Ocean Media has partnered with Empower Media to form Empower Ocean Media Group — now the second-largest independent media agency in the U.S. Bringing together two of the largest independent media agencies, Ocean Media and Empower Media align on shared values of performance, innovation, and independence, while continuing to operate as separate agencies with the same leadership, teams, and client focus. First and foremost, Ocean Media will continue to be led by Jay Langan and operate independently, now with the added benefit of shared resources, expanded tech investment, and increased media buying power. In a time when many marketers are questioning high fees and complex layers of traditional models, the new alliance offers a real alternative. Here's what you can expect: 🌊 Independence, with greater scale 🌊 Deeper investment in tech and innovation 🌊 Transparent value 🌊 National footprint with shared resources across LA, Chicago, and NYC We’re thrilled for the next chapter, but most importantly, we’re looking forward to helping our clients reach new heights. https://lnkd.in/gCjZxba2