OLIPOP PBC

Consistency, Crunch Time, and Crisp Apple: Travis Hunter’s Game Plan 🍎🏈 For Travis Hunter, sticking to what works has taken him from college phenom to NFL powerhouse. In his recent GQ profile, Travis shares how he’s staying grounded during his rookie season: naps, muffins, hydration, and a fridge stocked with Crisp Apple OLIPOP.  We first got a taste of Travis’s routine in his OLIPOP Soda Story this summer, where he opened up about his love for fishing and cracking open an OLIPOP after a long day on the field or on the water.  Whether it’s game day or downtime, Travis is proof that when you find something that works, you stick with it. And for him, that includes a cold can of Crisp Apple OLIPOP.  📖 Read his full story in GQ: https://lnkd.in/eSpQG5eE  🎥 Watch Travis’s OLIPOP Soda Story: https://lnkd.in/eaNRzWrF  

Our Scientific & Medical Affairs Team hit the road to Nashville for the Food & Nutrition Conference & Expo: the biggest annual gathering of dietitians (RDNs) and one of our favorite events of the year!  This year we showed up bigger than ever: 🌟 Debuted our brand-new booth to bring OLIPOP to life in a whole new way  🌟 Shared the science behind our blend of functional ingredients and our latest research in metabolic health   🌟 Launched our digital Dietitian Toolkit, built to support RDNs with the what, why, and how behind OLIPOP (DM us if you're interested in receiving this!) 🌟 Co-sponsored an event hosted by the Retail RD Exclusive with our friends at the Global Prebiotic Association where we had the chance to connect with leading retailers in the health-forward grocery space  🌟 And of course...handed out over 1,000 cans of OLIPOP! 🥤 None of this would’ve been possible without the incredible collaboration across our team and the passionate support from our amazing community. #FNCE, you always remind us why we do what we do. Here’s to the RDNs who keep showing up, asking questions, and spreading the OLIPOP joy. Until next year! 💫

Fiber is finally having its moment! 🌱✨ According to Whole Foods Market new Top 2026 Food Trends report, fiber is poised to step out from the shadows of protein. And we're thrilled to see it! As conversations around gut health, digestive support, and the microbiome become more mainstream, the market is responding with more fiber-forward offerings. Whole Foods points to the rise in roots like cassava and chicory, both foundational ingredients in OLIPOP. For us, fiber's always been our unsung hero. It’s been our mission since day one to help close the fiber gap by reimagining one of the most beloved and nostalgic categories in the grocery aisle: soda. Because when better-for-you doesn’t feel like a tradeoff, people are more likely to say yes to it again and again. And as it turns out, soda and fiber are a surprisingly perfect pair. 🥤 👉 Check out the full trend report from Whole Foods: https://lnkd.in/g5-iMBer

We’ve been thrilled by the excitement around our OLIPOP x SpongeBob collaboration with Paramount Pictures: a limited-edition Pineapple Paradise flavor inspired by SpongeBob’s iconic home in Bikini Bottom. 🍍 Now, we’re taking that partnership on the road and bringing the pineapple party to a city near you for our biggest retail initiative yet: an 11-weekend, 11-city pop-up tour designed to drive awareness, engagement, and trial. 🚌 The flagship of this nationwide voyage? Our Pop-Up Pineapple, a fully customized Airstream that transforms into a joyful, SpongeBob-themed retail experience. Guests can sample OLIPOP at key retail locations, join on-site activities, and redeem points for exclusive OLIPOP x SpongeBob merch—no deep-sea diving required! This is more than just a taste test; it’s a first-of-its-kind way we’re supporting our retail partners while creating a full-scale moment for brand storytelling and real-world connection with our amazing OLIPOP community. And it all leads up to The SpongeBob Movie, in theatres December 19. 📍 Check out the full tour: https://lnkd.in/gs6Ni6Km

At OLIPOP, we don’t believe in choosing between doing well and doing good, we believe the best kind of business is one where both go hand-in-hand. 🤝 Our Co-Founder, CEO, and Formulator, Ben Goodwin, recently shared more about this philosophy in a conversation with Mark Miller of Inc. Magazine.   In the interview, Ben reflects on how #OLIPOP was never just about soda. From day one, it’s been about reimagining an entire category through a mission-driven lens: building a more supportive food system, increasing access to healthier choices, and proving that purpose and profit can power each other.  We’re incredibly proud of the impact Ben and our team have made so far—and we’re just getting started. 🚀 Big cheers to Ben for sharing his story with such honesty and heart. Give his original post a read and check out the full article for a deeper look at how we’re rewriting the rules of what a modern soda company can be.  ➡️ https://lnkd.in/djxQEDha

We’re honored to share that our CEO, Co-Founder, and Formulator, Ben Goodwin, was just named the WINNER of the 2025 Digiday Awards in the new ‘Founder of the Year’ category! 🎉 If you know Ben, you know he’s the kind of founder who would much rather talk about fiber science than personal accolades—but this one means a lot. Ben’s journey began as a teenager searching for better answers about health. That personal path evolved into a mission to make those answers more accessible, enjoyable, and effective for others. OLIPOP was born from that mission: rooted in real science, built with intention, and driven by a deep desire to positively impact consumer health at scale. This award belongs to Ben, but also to our amazing team, our community, and the collaborators who make this mission possible every single day. And to all the finalists: your work is shaping a better, bolder future for your industries. We’re honored to be in your company! 🙌 Thanks to Digiday for the recognition and for celebrating mission-driven leadership. You can explore the full list of finalists and categories here ➡️ https://lnkd.in/gQiusySu

This back-to-school season, OLIPOP is raising a can to the classroom legends shaping the next generation: our teachers. 🍎 We believe in showing up for the people who always show up for their students. This year, we’re doing that in a big way. From August 25 through September 16, we’re hosting one of our largest giveaways ever, exclusively for K-12 teachers and school staff across the country. Here’s what’s in store for the educators we’re celebrating in our OLIPOP Back to School Giveaway: Most Valuable Educator (x1 winner) 💵 $5,000 cash 🛒 $5,000 Walmart gift card for classroom essentials 🥤 A year’s supply of OLIPOP A+ Teachers (x25 winners) 🛒 $500 Walmart giftcard 🥤 A year’s supply of OLIPOP Teachers With Great Taste (x500 winners) 🥤 Ten cases of OLIPOP Why are we doing this? Because teachers deserve the spotlight. Their dedication, creativity, and compassion don’t just make classrooms better; they make communities stronger. Help us give back to those who go above and beyond every day and send this to an educator in your life! 🍎📚✏️ Enter or share here 👉 https://lnkd.in/gfs3caba No Purch. Necessary. Enter through 9/16 at 12:00 PM EDT. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc. This sweepstakes is a promotion of Olipop. Walmart is not responsible for the administration, conduct, or fulfillment of the sweepstakes.

We’re excited to share our latest collab: a partnership with Homesick that transforms one of our most nostalgic flavors, Orange Cream, into a limited-edition candle. Sweet orange and creamy vanilla swirl into a scent that brings back memories and lights up new ones. And because one scent wasn’t enough, we also created the OLIPOP x Homesick Votive Variety Pack, featuring mini candles inspired by Classic Root Beer, Cream Soda, Classic Grape, and Strawberry Vanilla. This limited-edition drop is available now, only on Homesick's website (& while supplies last): https://lnkd.in/gsZ777j5 Go ahead, light one up and let the nostalgia burn bright: https://lnkd.in/gbmeKHah

OLIPOP has officially entered the global gaming space with our first-ever in-game activation on Roblox—the popular gaming platform where millions create and explore virtual worlds—in partnership with Wonder Works Studio. 🎮🍍✨ To celebrate our new Pineapple Paradise flavor (made in collaboration with the legend himself, SpongeBob 🧽), we’ve dropped limited-edition #OLIPOP cans inside the SpongeBob Tower Defense game on Roblox! From August 8-17, 2025, 500 players each day can collect OLIPOP’s new Pineapple Paradise 🍍cans as an in-game power-up—mirroring the brand’s real-life commitment to supporting gut health with low-sugar, high-fiber soda. Players can complete quests, unlock all five exclusive can designs, and receive a code for a ✨FREE✨ 4-pack of Pineapple Paradise in real life. This launch is a bold (and fun) new way for us to connect with new communities—mixing nostalgia, storytelling, and gameplay to create something more than just a flavor drop. It reflects our ongoing approach: meeting culture where it’s happening and pushing the boundaries of what a modern beverage brand can do. 🎥🍿 And make sure to save the date: The SpongeBob Movie: Search for SquarePants hits theaters December 19! Open to US + DC residents 13+. Aug 8-17, 2025. 5,000 Reward Codes (500 per day) for cashback on 1 4-pack OLIPOP Pineapple Paradise flavor (up to $9.99). Limit 1. Void where prohibited. Full Terms & Conditions at https://lnkd.in/gNXd9658

We’re thrilled to officially share our latest collaboration: OLIPOP x SpongeBob SquarePants, in partnership with Paramount Pictures. 🫧🍍✨ Together, we’ve created Pineapple Paradise: a first-of-its-kind, limited-edition flavor inspired by SpongeBob’s iconic home in Bikini Bottom. But this launch goes beyond the can. Fans will also embark on a nationwide Hunt for All 5 Cans: a digital treasure hunt powered by AI image recognition that rewards fans with exclusive OLIPOP x SpongeBob merch. (Coming soon!) This campaign blends storytelling, nostalgia, and innovation, all rooted in our mission to deliver better soda (and a little fun) to more people. From retail shelves to Wonder Works Studio SpongeBob Tower Defense game on Roblox, we’re excited to chart new waters for where and how our community engages with OLIPOP. 📍On shelves now at Walmart, Target, Whole Foods, Kroger, Publix, Amazon, & additional select stores, nationwide. 🎥🍿 ...and make sure to save the date: The SpongeBob Movie hits theaters December 19!