Creo

Navigating the dynamic world of influencer marketing requires the right tools. We dive into the essential features of modern influencer marketing platforms, highlighting the importance of AI-powered discovery, comprehensive measurement, and seamless campaign management. These insights are invaluable for brands aiming to forge authentic connections and drive measurable results. For a deeper dive into optimizing your influencer marketing strategy, read the full article here: https://lnkd.in/etbEmwRg #InfluencerMarketing #AIPoweredMarketing

Unlocking the Power of Microinfluencers: Omnicom Media Group’s Game Changing Platform Big brands have long favored top-tier influencers, leaving microinfluencers—who drive top engagement—struggling for opportunities. Creo, as Omnicom Media Groups Influencer Marketing Agency is changing that with its AI-powered Creator Briefing tool. Creo is putting data directly into the hands of influencers with insights on audience, relevant cultural trends, and brand-specific requirements. Enabling creators to make data and technology their superpower. Read the full ADWEEK article: https://lnkd.in/eWaPFwwB #InfluencerMarketing #MicroInfluencers #BrandPartnerships

🔎 What makes Snapchat creators so effective for brands? Beyond impressions and views, Snapchat creators are driving real consumer action—from discovery to purchase. Their unique connection with audiences leads to stronger engagement, longer watch times, and favorable business outcomes. On March 20 at 11 AM PST, join Snap Inc.'s Kara Louis, Creo's Addi McCauley, and Yak G. as they uncover: 📈 How to outperform standard brand ads with Snapchat creators 🎯 Tactical strategies to integrate Snapchat creators into your influencer marketing mix 💡 How top brands are using Captiv8's direct Snapchat API to measure and optimize campaigns Don’t miss out on these insights! Register now: https://hubs.la/Q03b6-ng0 #Snapchat #InfluencerMarketing #CreatorEconomy #Captiv8

Creo is now a Meta Creative Strategy, Certified Company demonstrating our proven digital expertise. Our team holds Meta Creative Strategy Professional certifications backed by extensive experience in developing creative advertising strategies for Meta technologies. We understand mobile fundamentals and can effectively apply insights, develop briefs, and evaluate impact of creative content.   This certification provides three core benefits to our clients: -Validates our expertise -Builds trust -Establishes credibility   Contact us today to learn how we can help your business with differentiated creative strategy solutions. www.omgcreo.com/contact-us

In today’s digital landscape, Influencer Marketing has become indispensable, with 84% of brands recognizing its effectiveness. However, the success of such campaigns heavily depends on partnering with the right agency. One that excels in: ·        Strategic Alignment ·        Comprehensive Campaign Management ·        Data-Driven Insights ·        Logistical Expertise Choosing the right agency can impact your brand’s reputation and ROI. Read this article: What Makes a Great Influencer Marketing Agency? And discover how working with Creo will transform your next influencer campaign. https://lnkd.in/euR8fJxg

📢 Attention, marketers! Are you leveraging the power of Snapchat Creators yet? A recent study, conducted by OMG Research and Creo, and highlighted in Social Media Today reveals some exciting insights about how Creator collaborations on Snapchat are boosting brand visibility and driving engagement. According to the study, Creator content not only captures attention better but also enhances ad recall and brand awareness when combined with regular paid campaigns. 📈 Key insights include: - 12% longer attention and 8% longer playtime for Creator ads compared to standard brand ads. - Significant lifts in Ad Recall and Unaided Brand Awareness when Creator and brand ads are paired. - Creator endorsements boost brand trustworthiness, especially when the Creator is highly likable. This data underscores the importance of leveraging Creator collaborations to drive both branding and commerce outcomes. On Snapchat, creators feel like friends, making their recommendations highly influential on purchases. 🛍️ Read the full article: https://lnkd.in/gKZEYwAK At Creo, we understand the importance of staying ahead in the evolving Creator economy. From fostering impactful partnerships to ensuring content aligns with your brand’s identity, we’re here to help you navigate this space and maximize ROI. Let’s talk about how we can elevate your Snapchat strategy! #SocialMediaMarketing #SnapchatCreators #CreatorEconony #Snapchat

🌟 Big news 🌟 Creo is expanding its TikTok partnership to include search keyword insights! This game-changer innovation lets brands tap into user intent and trends, redefining how Creators connect with audiences in the short-form video era. Read the full Digiday article: https://lnkd.in/ed3ESvmj What’s your take on TikTok as a search marketing tool? Let’s discuss! #DigitalMarketing #TikTokForBusiness #SearchMarketing

𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐀 𝐏𝐚𝐫𝐚𝐝𝐢𝐠𝐦 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 & 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 As digital innovation accelerates, Connected Commerce is transforming how brands and consumers connect, blending discovery, engagement, and purchase into one seamless journey. A key driver? Influencers. By integrating shoppable content, live streams, and authentic recommendations, influencers are bridging the gap between inspiration and action, driving visibility and sales like never before. Dive into our latest article on how Connected Commerce leverages personalization, data, and influencer impact to redefine the path to purchase. https://lnkd.in/eDEFxgJs How is your team adapting to the future of commerce? Let's discuss in the comments! #connectedcommerce #influencermarketing #digitaltransformation #advertising #ecommerce

The Influencer Marketing landscape is evolving rapidly! 🚀 Here are four key trends shaping 2024: 1. 𝐒𝐡𝐨𝐩𝐩𝐚𝐛𝐥𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬:  Tools like TikTok Shop and Instagram Shop are redefining convenience. 2.   𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐖𝐢𝐧𝐬: Creators connecting through real, honest stories resonate deeply with audiences. 3.   𝐍𝐢𝐜𝐡𝐞 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Specialized Creators thrive by focusing on specific interests. 4.   𝐒𝐨𝐜𝐢𝐚𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐢𝐧𝐠 𝐒𝐞𝐚𝐫𝐜𝐡: Platforms like TikTok are becoming go-to sources for discovering recipes, tutorials, and more. How are you adapting your strategies to these trends? Learn more by reading the full blog: (2-𝘮𝘪𝘯𝘶𝘵𝘦 𝘳𝘦𝘢𝘥)  https://lnkd.in/ejPEd_S9

Curious about the evolution of influencer marketing? Discover how modern influencers have become powerful media channels in their own right! Dive into our latest article, “The Evolution & History of influencers,” featuring Paris Hilton. From her early 2000s fame to her role shaping today’s influencer landscape, Paris Hilton’s journey highlights the transformation of marketing in the digital age. Her impact helped define what it means to connect, inspire, and influence. Understanding the history of influencers can empower marketers to stay ahead and adapt to the everchanging media world. Don’t miss out – read now! https://lnkd.in/entK9TBN