Omnicom Media Group

The creator economy has gone mainstream, and with it, new expectations for how brands collaborate have emerged. Transformational Ideas Vol. 4 outlines six proven models to help marketers build authentic, scalable, and effective creator partnerships. Secure early access to Launching October 20 — secure early access: https://lnkd.in/eJBkw-tT #CreatorEconomy #TransformExperiences #BeOMG

AI is creating a new infrastructure of culture, commerce, and creativity. How will it change the strategist's craft, the retail experience, and even travel itself? Find out in Transformational Ideas Vol. 4, OMG’s latest guide to the ideas transforming marketing in 2025 and beyond. Launching October 20 — secure early access: https://lnkd.in/eJBkw-tT

Omnicom Media Group tops the 2025 Festival of Media Cause Awards shortlist with an impressive 36 nominations across the network. OMD and PHD are the joint top-performing agencies, each earning 15 nominations for work driving measurable, meaningful impact across markets and clients. MG OMD, Hearts & Science, and Beauty Co-Lab also represented the network across categories, celebrating purpose-driven innovation. This strong performance underscored OMG’s ongoing commitment to leveraging media as a force for good, transforming purpose into progress, and creativity into impact. Read more: https://lnkd.in/ePm65Jnu 📅 Winners will be announced on November 20, 2025. #OmnicomMediaGroup #OMD #PHD #HeartsAndScience #MGOmd #FOMCA25 #MediaForGood #PurposeDriven

Last week, OMG and SiriusXM partnered with SiriusXM Media to host Beyond the Mic: The Future of Podcast Marketing. We joined in conversation at OMG's New York office to explore how audio moves audiences and how brands can move with them. From true crime to pop culture, sports to self-help, guests learned about the scale and influence of audio with an introduction by Katie Klein, OMG NA Chief Investment Officer. "Now that watching podcasts in video format has increased in popularity," Klein continues, "there are a lot of different touch points to get us thinking about [audio] through a unique lens for our clients." The afternoon featured special guest Tinx, host of the podcast "It's Me, Tinx," who shared her journey from lifestyle influencer to podcaster. An exciting Q&A followed, with guests eager to learn how she deepens her connection with her audience and continues to build a safe community for other women. #Audio #BeOMG 

OMG is the top-performing group at the M&M Global Awards, taking home 17 total awards, including 8 Highly Commended, and Agency Network of the Year, awarded to PHD.   PHD ranked among the top-performing agencies of the night, with PHD UK taking home three wins and PHD U.S., two wins, respectively.   Please join us in congratulating all awarded agencies from across the group, including Beauty Co-Lab, OMD Costa Rica, OMD Czech, OMD Germany, OMD New Zealand, OMD Dubai, OMD UK, OMD US, Hearts & Science, and Touché! – and our clients around the world for making these recognitions possible.   Read More: https://lnkd.in/eEbC552D

At what point in the consumer commerce journey does GenAI have influence?   Would you believe it’s the entire journey?   Though it’s currently helping shoppers most in discovering and familiarizing themselves with brands and products, an impressive 33% of consumers say they use GenAI to help them make their final purchase decisions.   Download the full GEO report to understand the depths of GenAI’s impact on consumer purchase habits: https://lnkd.in/dkb-Pf8u   #BeOMG #MarketingtoAI #GenAI

Is your brand marketing to AI?    With GenAI transforming the way your customers find and act on information, Generative Engine Optimization (GEO) - which impacts how AI perceives, processes, and prioritizes information - can improve brand visibility and representation in AI responses.    Simply stated, a GEO strategy can make the difference between winning and losing in a zero-click world.    In our new report, OMG identifies the 4 Cs of GEO - four strategic pillars that, when executed as a collective, will determine whether and how your brand appears - or not - in GenAI Search.   To learn more, download the full report here. https://lnkd.in/dkb-Pf8u #BeOMG #MarketingtoAI #GenAI

In this edition of 'Transformational Ideas,' OMG's Chris Stephenson invites marketers to explore the latest trend where products serve as the platform, including actionable takeaways for marketers to stand out in a fragmented media world. Learn how the most ambitious brands are staying head in OMG's latest newsletter.   #ThoughtLeadership #BrandMarketing #BeOMG

Welcome to the "zero click" age. According to new research from OMG Intelligence, 65% of consumers now expect to get their ideal answers directly from AI overviews. And 20% of consumers search with the expectation that AI overviews alone – not the search results – will answer their question. As the majority of consumers see AI overviews as a single source of truth, Generative Engine Optimization (GEO) is becoming the new baseline for discoverability.   Find out how to make sure your brand is showing up in our new report, available here: https://lnkd.in/dkb-Pf8u #BeOMG #MarketingtoAI #GenAI

Discovery is changing because culture is changing.   People expect AI systems to feel human, creativity to move at the speed of thought, and devices to act like personal co-pilots as a standard.   Ready to re-frame experiences for an AI-driven world? Download the full report for insights into the five cultural realities: https://lnkd.in/dkb-Pf8u   #BeOMG #MarketingtoAI #GenAI