OAG is made up of the world’s most recognized creative agencies. With a mission to attract and support wildly creative talent and an enviable list of clients, OAG provides the bedrock from which the very best ideas can grow. We speed innovation by embracing tools, capabilities and technologies that deliver culture-defining creative experiences to drive growth and fame. We are a collective of 20,000 creative minds in 40+ countries who are steadfast in our belief that creativity can solve the world’s problems.
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"That’s our focus – speed where it helps, distinction where it counts." Our President and CEO Troy Ruhanen is back with his LinkedIn newsletter Cornerstone. In this edition, he dives into how we're thinking about innovation at OAG ⬇️⬇️⬇️
The cliche of innovate or die has never felt more potent. In this edition of Cornerstone, we’re spotlighting the people and creative ideas across Omnicom Advertising Group (OAG) that are using innovation to unlock what’s next.
"Greg was so much more than a leader, he was someone who genuinely cared about every single person at Dieste." Thinking of Greg, his loved ones and everyone at Dieste Inc.
We’re deeply saddened to share that our CEO, Greg Knipp, has passed away. Greg was so much more than a leader, he was someone who genuinely cared about every single person at Dieste. He always stayed calm, no matter what challenges came our way, and somehow found the silver lining even on the toughest days. Greg trusted us, gave us the freedom to grow, and made everyone feel valued. He shaped Dieste into what it is today, but even more importantly, he had a huge impact on all of us as individuals, and on our families too. Above all, Greg was a wonderful husband and father, and our hearts are with his family. This week, we’ll celebrate Greg’s life by sharing stories and memories, and by holding onto the lessons he taught us. Now more than ever, it’s up to all of us to keep his spirit alive in the way we treat each other and the work we do. Rest in peace, Greg. You’ll be greatly missed.
Big news from Omnicom, and a big welcome back to Nick Garrett! Today, Nick has been announced as CEO of the newly formed Omnicom Oceania, bringing together creative, media, PR, performance, production (and more) across Australia and New Zealand under one leadership structure. In this new role, Nick will partner closely with agency leaders to deliver integrated, client-first solutions - backed by Omnicom’s commitment to flexibility, innovation, and deep specialisation. The goal? To stay ahead of a fast-changing landscape and deliver the right-fit solutions for every client. No stranger to Omnicom, Nick previously led BBDO Worldwide agencies Clemenger BBDO and Colenso BBDO New Zealand, where he nearly tripled Colenso’s size and helped it earn the title of most creative agency in the world - twice. Nick says: “There is a huge amount of white space to grow into, and I am absolutely thrilled to be returning to the Omnicom family to continue to drive growth at an accelerated pace.” 🔗 Read more https://lnkd.in/eQDgCPy3
A big congratulations to adam&eveDDB US and adam&eveDDB on their Emmy nomination for The Boy and the Octopus. 🐙 Created in partnership with The Walt Disney Company, the holiday film is up for an Emmy in the Outstanding Commercial category. adam&eveDDB US says: “As a creative force behind this project, we’re so excited to see our combined efforts receive the recognition they truly deserve.” Congratulations to the collective effort on this magical piece! Shout out Academy of Television Arts & Sciences, The Final Cut, hungryman and Untold Studios. #TheEmotionalAdvantageAgency #EMMYs
“Our role is ultimately to make sure that we continue to bring the value of distinction to our clients”. Our Global CEO Troy Ruhanen joined CNBC’s Squawk Box Europe to discuss the evolving role of creativity and creative organizations in an AI-driven world, and why distinctive thinking remains one of the most powerful tools in a brand’s arsenal. Watch the interview in full here ⬇️ https://lnkd.in/diQ2ncuE
“Tea changes everything.” 🍋🍋🟩 Pepsi Lipton launched its biggest and most swashbuckling global campaign in more than a decade with adam&eveDDB. Now, Lipton Global CMO April Adams-Redmond has shared her insights on the creative process with Creative Salon Worldwide, and spoken about what makes a really strong agency partnership: “It's the trio of a great strategic planner, a great client service person, but at the centre of it all, just really brilliant creativity and brave creativity. I think creatives that are willing to be vulnerable and brave and take some risks, is just the heartbeat of any great agency”. Watch Pirates below and hear more from April via Creative Salon ⬇️ https://lnkd.in/edp9-_nG
“We all need optimism. It’s how we have creativity”. OAG Global CEO Troy Ruhanen joined Astrud Burgess, CMO of ANZ, at Cannes to ask her how optimistic she was feeling about creativity off the back of the Lions. She hit the nail on the head: “Without it – what are we even doing here?”. One Step Ahead, the full social series featuring some of the world’s most optimistic CMOs, is coming soon.
“As a brand, how do you show up culturally relevant?” One Step Ahead is our new social series featuring OAG Global CEO Troy Ruhanen. He chats to top CMOs to find out how they’re staying ahead of the curve – and the competition. In this snippet, Troy caught up with Mark Weinstein, CMO of Hilton during the Cannes Lions International Festival of Creativity last week. Here’s a sneak peek of his episode of One Step Ahead. More to come 🔜
It’s official! DDB has been named #1 Network of the Year by the Cannes Lions International Festival of Creativity for the second time in three years. 👏 On their recognition, DDB said it was: “A true collective effort across so many agencies and client brands who delivered emotionally-led work with cultural impact and real business results. We wouldn’t be here without you”. Congratulations to you all: Africa adam&eveDDB DM9 DDB Paris DDB Latina Puerto Rico DDB Group Aotearoa NZ DDB Warszawa DDB Colombia NORD DDB ParadaisDDB Agencia Integrada DDB Sydney Fahrenheit DDB DDB Melbourne adam&eveDDB US DDB Chile adam&eveBerlin Alma DDB Mudra Group DDB Romania DDB Group Italy #TheEmotionalAdvantageAgency #CannesLions2025
Great partnerships are built on trust, shared ambition, and a relentless pursuit of creativity. For McDonald's, this comes to life through what we call “feel good, fan-to-fan cultural marketing.” According to TBWA\Worldwide Global Chief Strategy Officer, Jen Costello, this approach is grounded in three core principles: 1. “Treating people not as consumers or customers, but with the generosity and empathy of fans.” 2. “Pulling from the positive rituals, routines, experiences, and habits that damn near every human being on the planet has had with McDonald’s at one point or another.” 3. “And doing so in a way that really embeds McDonald’s deeply into culture.” Today, Costello was joined on the Omnicom Cove stage by the minds behind some of the brand’s most celebrated creative work: Erwin Dito, VP Global Brand Leadership, McDonald's, Maggie Hilliard, Managing Director, Global Business Lead – McDonald’s at OMD Worldwide, Chaka Sobhani, Chief Creative Officer, DDB, and Tass Tsitsopoulos, Global Executive Strategy Director, McDonald’s at Wieden + Kennedy. Together, they explored how true integration across strategy, media, and creative drives not only award-winning work – but real competitive advantage. According to Sobhani, viewing consumers as fans is “beyond exciting because you get to go and play – it’s completely different. The two-way relationship opens up how you find ideas.”