OOSO Sparkling Tea

Excited to be featured on another great podcast - but this isn’t just any podcast. We’re thrilled to have joined Caitlin B. and Startup CPG, which has been such an incredible resource for OOSO since day one. On the Founder Feature Podcast, we covered everything from our brand origin and mission to flavor innovation, consumer trends, and retail strategy. It was a wide-ranging and energizing conversation about what it takes to build in the adult non-alc space. We’re grateful to Startup CPG for always giving us and other emerging brands a platform - whether at trade shows, on podcasts, or beyond. Link to listen: youtu.be/mONE9P_DXek

Exciting milestone for OOSO Sparkling Tea: we’re officially launching with FreshDirect!! Some of the most important discussions young brands have are figuring out where and how to show up. Each channel unlocks a different way to reach customers you might never connect with otherwise. For us, restaurants and specialty shops gave OOSO its first moment. Then came the shelves of grocery and natural retailers. And now, online grocery is opening up a whole new path forward. FreshDirect is especially meaningful - it keeps us tied to our NYC roots while expanding our reach to a customer base that values convenience, quality, and discovery. It’s also a reminder that growth isn’t just about more doors, it’s about smarter doors and meeting people where they already shop. This launch is one of several steps we’re taking to thoughtfully diversify our distribution. Some channels reinforce our identity, others broaden our exposure, and together they help us build a brand that lasts. Grateful for the chance to learn, grow, and get our beverages into new hands! https://lnkd.in/ez4MivbJ

OOSO Sparkling Tea just took home a 2025 Startup CPG Shelfie Award Out of 1,800+ submissions (!!) We started OOSO with a Brooklyn-born belief that sparkling tea could be bold, functional, and downright delicious. Getting this recognition proves we’re onto something... and we’re only getting started. Thank you to Startup CPG and to everyone sipping with us. 💛 See the full list here 👉 https://lnkd.in/dn4cDgbE

What a week! We just wrapped our very first trade show for OOSO Sparkling Tea exhibiting in the Startup CPG pavilion at the Specialty Food Association Fancy Food Show in NYC and we’re still buzzing with energy. As a first-time exhibitor, we didn’t know exactly what to expect, but the response blew us away. From retailers and buyers to fellow founders, the feedback was incredibly validating: there’s real excitement around what we’re building with OOSO. A better-for-you, design-forward sparkling tea that brings sophistication, function, and flavor to the non-alc space. Huge thanks to the Startup CPG team for creating space for emerging brands like ours to shine. And thank you to everyone who stopped by our booth, tried a sip (or three), and shared your thoughts. Your support means the world.

Startup CPG squad rocking the Fancy Food Show! 🤩 Join us top floor (River Pavillion) to meet 25 of the most exciting emerging brands. The section is so full of energy and community, as always. Thanks so much Specialty Food Association for the beautiful set up! #wefancy

We’re exhibiting at Fancy Food in the Startup CPG section! Booth #RP204A - Come say hi 👋

🎉 Congratulations to the OOSO Sparkling Tea team for taking the top spot in BevNET.com's New Beverage Showdown! 🍾 Co-founded by 2025 Stern Venture Fellow (SVF) Oliver Spring (NYU Stern School of Business MBA '24), OOSO Sparkling Tea makes an adult non-alcoholic beverage inspired by natural wine, crafted for the Gen Z and Millennial consumers redefining how - and what - it means to drink. Learn more about OOSO at: https://drinkooso.com/ and learn more about Oliver, the other Fellows, and startups in our SVF program by using our SVF Directory at: https://lnkd.in/eRt_ZqSD #NYU #NYUStern #NYUEntreprenuer #BerkleyCenter #entreprenuership #foodandbeverage #sparklingtea #startup #startupstories #beverages