Open Influence

We’re proud to share that Maggie Reznikoff has been promoted to Chief Client Officer. This milestone marks an exciting chapter for Open Influence as we continue to grow, scale our client partnerships, and deepen the strategic capabilities that power industry-leading creator marketing. Maggie’s expanded role reflects both her long-standing impact on our business and our commitment to building a leadership team designed for what’s next. Thank you to Net Influencer and Roastbrief for the thoughtful coverage and for helping us share this exciting company update. 🔗 Read the full features below: Net Influencer: https://lnkd.in/g29KNqwK Roastbrief: https://lnkd.in/dmnkQCZF #influencermarketing #creatormarketing #womeninleadership #marketingleaders

Meet Abigail Rieskamp, a key culture-builder at OI who brings creativity, thoughtfulness, and energy to everything she does. What she loves most about her role is that no two days are the same, especially getting to collaborate with her team on creative ideas and finding ways to bring trends and design to life across OI’s social platforms. It’s that mix of strategy, creativity, and real-time execution that keeps her inspired and excited. Originally from a small town in Oregon and now calling LA home, Abby has been part of the OI family for over 3 years. Her favorite part of being here? The people. “It truly feels like one big, supportive family,” she says, and we couldn’t agree more. Check out the graphic for a fun Q&A to get to know Abby a little better. So grateful to have you on the team, Abby 👏 #creatormarketing #influencermarketing #SocialMediaMarketing #EmplolyeeSpotlight

Last night, our LA office hosted a craft night led by our CCO, Maggie Reznikoff, bringing the team together for an evening of hands-on collaboration. Beyond the projects and deadlines, it was an opportunity to connect, spark creativity in new ways, and celebrate the people who make our workplace dynamic and inspiring. Experiences like these are what define our team culture. They foster collaboration, strengthen relationships, and remind us that innovation often comes from moments of shared creativity and engagement. Investing in these connections ensures we continue to work not just efficiently, but thoughtfully and together. #CompanyCulture #CreatorMarketing #InfluencerMarketing #WorkplaceCulture

Proud to celebrate an incredible achievement alongside Algida Ice Cream Company and The Magnum Ice Cream Company, in collaboration with the outstanding creative team at Edelman Italia. The “Summer Doesn’t Change Its Taste” campaign has been recognized with:  -Grand Prix, Best of the Golden  -Gold, IAB Italia MIXX Award for Influencer Marketing  -Bronze, IAB Italia MIXX Award for Integrated Advertising Built to spark emotion, anticipation, and cultural relevance, the campaign centered on some of Algida’s most iconic ice creams, including Cremino, Fior di Fragola, and Cucciolone. By teasing a potential change to these beloved classics, the idea created curiosity and conversation before the final reveal that summer, and its taste, remain timeless with Algida. We were proud to support this vision by leading the influencer strategy and execution, partnering with six top-tier creators to bring the story to life across platforms through teasers, secret invitations, and an immersive reveal moment. Huge congratulations to the Algida Ice Cream Company and Edelman Italia teams for their creativity, ambition, and collaboration. Special thanks to Stefania Rubino and Antonietta Pirchio for her strategic leadership throughout the process. This recognition is a testament to what is possible when strong client partnerships, bold ideas, and cultural insight come together. #CreatorMarketing #BrandPartnerships #CreatorLed #InfluencerStrategy #InfluencerMarketing

Award Season 🏆

Food content performs best when it feels real, relatable, and rooted in everyday moments. Our collaboration with Black Creek® Cheese, available at Walmart, brought this to life through creator-led storytelling that makes simple meals feel inspiring and accessible. By empowering creators to showcase how Black Creek Cheese fits naturally into their routines, from weeknight dinners to elevated comfort food, we’re able to highlight product quality and versatility without sacrificing authenticity. The brand message is woven seamlessly into content that feels native to the feed, not forced. This is where creator freedom and retail strategy intersect. When creators are trusted to lead with their own voice while aligning with clear brand goals, the result is content that connects with audiences and drives discovery at scale. #CreatorMarketing #BrandPartnerships #CreatorLed #InfluencerStrategy #InfluencerMarketing

As creator marketing continues to evolve, the conversations around what’s next are becoming more important than ever. In our Creator Marketing Predictions for 2026, leaders across Open Influence share perspectives on the shifts shaping the year ahead. From the role of AI and the importance of human connection, to the move toward deeper community and long-term creator partnerships, the insights reflect where the industry is headed and how brands can prepare. We’ve captured a few of those insights in the graphic attached, featuring perspectives from Alex Dahan, Maria A. Rodriguez, Sierra Moore, and Alex Mathieu — voices that each speak to how the creator ecosystem will evolve in 2026 and beyond. Whether it’s the emphasis on human-centric storytelling amid AI saturation, the importance of creator-led connection, or the shift from transactional activations toward long-term partnerships, the predictions highlight how creators are reshaping not just marketing, but how brands think about audience and culture. Read the full article to explore these trends in depth and see how they might impact your strategies for the year ahead:👉 https://lnkd.in/gy-sz_Sq #CreatorMarketing #MarketingTrends #ThoughtLeadership #BrandStrategy #CreatorEconomy #AIinMarketing #CommunityBuilding #DigitalTransformation

Korean skincare continues to shape how beauty audiences discover, learn, and shop. Our partnership with Ulta Beauty brought this to life through creator-led storytelling that balances education, authenticity, and brand intent. By giving creators the freedom to interpret Korean skincare through their own routines, language, and lived experience, we’re able to deliver content that feels natural while still clearly communicating product benefits and brand messaging. The result is social-first storytelling that builds trust, drives curiosity, and meets audiences where they already are. This is the power of creator partnerships done right. Strategic direction paired with creative freedom leads to content that resonates, performs, and elevates the category. #CreatorMarketing #BeautyMarketing #KBeauty #BrandPartnerships #InfluencerStrategy #InfluencerMarketing