Optizmo Technologies, LLC

This update explores AT&T and Yahoo’s redesigned desktop Yahoo Mail, introducing inbox tabs like Priority, Offers, Newsletters, and Social. Changes with big implications for email marketers. https://bit.ly/4nyZsj5

In MarTech, Jeanne Jennings explores how subscriber advocacy safeguards email results. By balancing volume with value, brands avoid disengagement and protect trust. https://bit.ly/3KDMD8B

This article looks at how marketers can sometimes treat AI tools like teammates. Using Gemini as “The Professor,” Claude as “The Writer,” and ChatGPT as “The Salesperson” to blend strategy, creativity, and speed. https://bit.ly/3KrtQ0q

According to MediaPost, most CMOs rely on AI for data and segmentation, but not for creative work. Without better integration, true enterprise-scale adoption may remain out of reach. https://bit.ly/4gY2hYH

MarTech explores how human storytelling gives brands their real edge in an AI-driven world. Arguing that facts may inform, but stories are what truly stick. https://bit.ly/4gQVpfA

At LinkUnite V, we caught up with Aimee Weaver, VP of Operations at The Lead Group, who shared her thoughts on what it’s been like to see the industry evolve over the past 12 years. From its early “boys’ club” days to a space that’s steadily becoming more inclusive, Aimee reflects on the progress she’s witnessed, and the work still to be done. She also talks about life on the technical side of performance marketing, where speed and innovation have been a constant. For Aimee, it’s a space defined by experimentation and constant change, where being first often matters more than being perfect. Looking ahead, she shares her take on where the industry is headed, from rapid growth to inevitable consolidation as the strongest players rise to the top. We wrap up with a few memorable lessons from her career, including why you should never be afraid to ask questions and the wisdom behind the phrase, “If you’re going to eat frogs, eat the biggest one first.”

This article from Litmus explores how brands can make their Black Friday emails stand out, spotlighting personalization, segmentation, and mobile-first design as keys to driving engagement in an increasingly crowded inbox. https://bit.ly/4nyZpUu

In this piece, Apple’s iOS 26 update is compared to email’s Promo tab, only now for SMS. Highlighting that brands relying on generic texts may see sharp drops in visibility unless they adapt with personalized and well-timed messages. https://bit.ly/48H9zxO

Exploring Reddit’s role in AI, this article says Reddit’s authenticity filter has made it a go-to for AI systems. It suggests brands invest in community participation and original insights if they want visibility in this new discovery landscape. https://bit.ly/46ywSsh

Favikon released its 2025 list of the top 20 US email marketers, recognizing leaders in automation, personalization, deliverability, and lifecycle strategy. https://bit.ly/42mjTaH