Optizmo Technologies, LLC

This Stripo guide breaks down every stage of the email marketing funnel. Starting at awareness, all the way to reengagement, with real-world examples and strategies. https://bit.ly/4h20F09

OPTIZMO’s Tom Wozniak reflects in Forbes on what it really takes to launch an email program the right way. The mindset, the prep work, and a few lessons learned from years in the game. https://bit.ly/4oo05w5

In MarTech, Ryan Phelan explores how “welcome-back” email programs can re-engage churned customers by recognizing past behavior and tailoring messages to keep them around longer. Read the full breakdown below. https://bit.ly/46LmLR4

This update explores AT&T and Yahoo’s redesigned desktop Yahoo Mail, introducing inbox tabs like Priority, Offers, Newsletters, and Social. Changes with big implications for email marketers. https://bit.ly/4nyZsj5

In MarTech, Jeanne Jennings explores how subscriber advocacy safeguards email results. By balancing volume with value, brands avoid disengagement and protect trust. https://bit.ly/3KDMD8B

This article looks at how marketers can sometimes treat AI tools like teammates. Using Gemini as “The Professor,” Claude as “The Writer,” and ChatGPT as “The Salesperson” to blend strategy, creativity, and speed. https://bit.ly/3KrtQ0q

According to MediaPost, most CMOs rely on AI for data and segmentation, but not for creative work. Without better integration, true enterprise-scale adoption may remain out of reach. https://bit.ly/4gY2hYH

MarTech explores how human storytelling gives brands their real edge in an AI-driven world. Arguing that facts may inform, but stories are what truly stick. https://bit.ly/4gQVpfA

At LinkUnite V, we caught up with Aimee Weaver, VP of Operations at The Lead Group, who shared her thoughts on what it’s been like to see the industry evolve over the past 12 years. From its early “boys’ club” days to a space that’s steadily becoming more inclusive, Aimee reflects on the progress she’s witnessed, and the work still to be done. She also talks about life on the technical side of performance marketing, where speed and innovation have been a constant. For Aimee, it’s a space defined by experimentation and constant change, where being first often matters more than being perfect. Looking ahead, she shares her take on where the industry is headed, from rapid growth to inevitable consolidation as the strongest players rise to the top. We wrap up with a few memorable lessons from her career, including why you should never be afraid to ask questions and the wisdom behind the phrase, “If you’re going to eat frogs, eat the biggest one first.”

This article from Litmus explores how brands can make their Black Friday emails stand out, spotlighting personalization, segmentation, and mobile-first design as keys to driving engagement in an increasingly crowded inbox. https://bit.ly/4nyZpUu