Opus Agency

#Virtual is having a moment. Again. The pendulum is swinging back. But this time, it’s not about necessity. It’s about strategy. In the age of AI, #trust is the ultimate currency, and CMOs are putting their money on #events to build it. The challenge is taking that trust and scaling it across an expanding global portfolio. Over the next 18 to 24 months, we will see a rebound in virtual events. Not as a pandemic throwback, but as a critical lever to achieve that scale. The signals are everywhere. Cvent’s recent acquisition spree proves that the industry giants are betting big on a sophisticated digital future. They know that while in-person builds deep connection, virtual delivers the scale and flexibility that modern brands need. We are heading into a season of higher demand for events, but also fiercer competition for time, budget, and attention. The brands that win won’t choose between in-person or virtual. They will choose both. How are you adjusting your event mix for the next 24 months? 👇

Tiffany Cohen, CMP, CITP, SVP of Incentives and Global Sourcing at Opus Agency, is leading a session at the SITE Global Conference on how #AI-powered agents and other solutions are supporting incentive travel professionals. Attendees will: 🧩 Try out AI tools hands-on and see how they can support incentive design and delivery ⚡ Explore how AI can streamline operations and open new opportunities for collaboration 💡 Leave with simple, practical ideas to start using AI in your own programs today Read more and register here! https://lnkd.in/gu3zR9zx Headed to #AbuDhabi? Let us know in the comments!  #WeAreOpusAgency #SiteGC2026 #IncentiveTravel

Seattle is serious about sustainability. 🌿 And so are we. It’s just awesome to see Climate Pledge Arena and Visit Seattle setting the standard for what sustainable venues and destinations can achieve. Thank you for hosting our team for a fun day of exploration and learning, centered on shared values.💚

This just in! Opus Agency has been shortlisted for Conference News’ 2026 Agency Awards in two major categories: 🏆 Global Agency of the Year 🌟 Event Producer of the Year → Congrats to our London-based Creative and Production Director, Sam Randall! The competition is fierce, but this past year gave us plenty to be proud of: 🌐 Global growth in all directions, including a 155% YoY expansion in EMEA and the acquisition of teams in Sydney and Singapore 🧠 Strategic investment in innovation and sustainability, all in service of world-leading brands 🦸 Standout event leaders like Sam, who raise the bar not just for our team, but for the industry at large Thank you to Conference News for the honor. We’re incredibly proud of Sam and our global team for their dedication and craft. Winners will be announced in March. Fingers crossed! 🤞 Read more about the awards here https://lnkd.in/g9thvKD3

When we acquired our APAC team, we knew we were joining forces with some of the best in the business. This 2025 recap proves exactly that. Exceptional creativity, flawless execution, and a lot of heart. 💙 Check it out! 👇

If we’re being honest, events have gotten a little … boring. Safe. Efficient. Fine.   But fine isn’t what people are craving right now. In a world full of flat stages, talking heads, and artificial polish, audiences want something more electric. ⚡ This month’s XO newsletter is about #Showmanship Revival and how to create experiences that inspire attendees. Inside this issue: 🎭 Modern showmanship is back (and why it can’t look like it used to) 🤪 It’s time for event leaders to be more irrational 🏆 Big wins for Opus Agency and our clients 💙 Plus, we’re hiring! Ready for a revival? Read issue 059.  #WeAreOpusAgency #XObyOpusAgency

As technology accelerates and global dynamics reshape how we work and connect, the role of #IRL events is more important than ever. Meeting Professionals International recently brought together leading industry voices, including Opus Agency’s President Dena Lowery, to discuss why in-person experiences are becoming the most trusted and strategically valuable channel for brands. Dena dives into three big drivers shaping the future of events: ✅ The need for authenticity and verification through presence 📈 Business impact that shows up in real numbers 💎 Experiences so valuable, people are willing to travel for them Thank you, Meeting Professionals International, for elevating this important conversation and thoughtful coverage. 👉 Read more here https://lnkd.in/eBgW4tZY #WeAreOpusAgency

⏳Have you registered yet? Join Event Professionals Network on #Thursday for their #virtual Leadership Summit. 🕙Opus Agency's Brent Turner will kick things off with the opening #keynote at 10:05 AM PT / 1:05 PM ET / 6:05 PM GMT Brent will share insights on the shifting event landscape, emerging trends shaping 2026, and how the role of the event leader is expanding beyond logistics into strategy, influence, and leadership. Joined by Lisa Gregory, Founder & CEO of Gregory Event Services, this session will blend real-world experience with forward-looking perspective and candid conversation. 🕚 Stick around for a peer discussion with Opus Agency's Senior Director of Strategy, Jenna Perrine at 11:05 AM PT / 2:05 PM ET / 7:05 PM GMT Ask Jenna all your burning questions! ➡️ Register here https://lnkd.in/gbtvfsau

Big questions get big answers 🎤 That was the driving theme behind our recent keynote with RainFocus and PROJECTORY, and we wanted to prove it right from the start. Instead of just talking at the audience, we got them talking to each other with Projectory's "Combo Convo" game. The energy shifted immediately as attendees came together to piece together question fragments—sparking instant connections and some truly fun, unexpected ideas. From the stage, we tackled the heavy hitters, specifically: "What is the future of events?" looking out at a three-year horizon. But we didn't just want to forecast; we wanted to frame what matters most right now. The result was fast-moving and narrative-defining. But the best part? The conversations didn’t stop when we left the stage. The questions and explorations rippled through the expo floor long after the session wrapped. Audience engagement at its best. #FutureOfEvents #Keynote #RainFocusINSIGHT #WeAreOpusAgency