Osmo

Today we launch Generation, the world's first fragrance house powered by Osmo's olfactory intelligence (OI). Generation works at the intersection of technology and perfumery, using OI to turn data into scent – radically streamlining fragrance creation and making it accessible. If you are a brand, a creator, a story teller, or a lover of scent (or know of one!) who has dreamed of developing a fragrance, reach out to us at: hello@generationfragrances.com #FragranceDesignforAll

AI isn’t replacing creativity in fragrance—it’s expanding what's possible. In WWD, Noor Lobad spotlights how Generation by Osmo is using Olfactory Intelligence (OI) to bring more precision, speed, and imagination to scent design. As our CEO Alex Wiltschko puts it: “If you can now navigate the fragrance development process in two, four, or maybe six months depending on the level of customization — you can react at the speed of culture." Read the full piece: https://lnkd.in/ghN26tNy

Our founder and CEO Alex Wiltschko became obsessed with perfume when he was 12 years old. Now, he's giving computers a sense of smell. In this episode of What’s Your Problem? from Pushkin Industries, Alex explains why scent is the next frontier in technology. Listen now: https://lnkd.in/gJ4YPURS

The Generation by Osmo team is heading west for Scent Week LA. If you’ll be around, we’d love to connect—come say hi, swap ideas, and talk scent. Alex Wiltschko — Founder and CEO Christophe Laudamiel — Master Perfumer Florence Bagneris — VP Fragrance Sales Henry Valk — Technical Program Manager Jamie Mahoney — Technical Program Manager And don't miss Alex Wiltschko's talk at the Experimental Scent Summit on Tuesday, May 27, at The Institute for Art and Olfaction. Register: https://lnkd.in/eYBMPAdH. Virtual attendance is available.

Olfactory Intelligence (OI) is the engine powering a new era of scent design—where human artistry meets computational science. OI helps our perfumers predict how a formula will smell, even before it’s made. That means new possibilities, bold ideas, and more room to play. Whether you’re launching your first fragrance or dreaming up a scent-based experience, OI expands your creative horizons. Let’s make something iconic—together. Submit your brief: https://lnkd.in/eyV4hpNd

We’re excited to welcome Alex Wiltschko, CEO & Founder at Generation by Osmo to the stage at Ai4 2025 on August 11-13 at the MGM Grand in Las Vegas! Join the discussion around “AI & Perfumery: A New Creative Frontier”. Register now:  https://lnkd.in/g-bT7_xp

Step inside the lab. Where molecules make memory. Creativity meets chemistry. Scent becomes story. At Generation by Osmo, we’re building the future of fragrance—powered by Olfactory Intelligence, crafted by world-class perfumers, and shaped by our client's vision. Let’s create something iconic. https://lnkd.in/eyV4hpNd

Fragrance house in 1895: Success meant valleys of flowers. Fragrance house in 2025: Success means Silicon Valley — and the heritage of those flower valleys. Full interview with Alex Wiltschko, founder and CEO of Osmo and Generation by Osmo, is now on Youtube and all the major podcast platforms. Links are here: 🎧 Youtube: https://lnkd.in/dgpnWBBt 🎧 Buzzsprout: https://lnkd.in/dXmYGQHs 🎧 Spotify: https://lnkd.in/dJ_iP8XT 🎧 Apple Podcasts: https://lnkd.in/djzBsWqn #Fragrances #Career #Scent #Perfume #Perfumery

There are so many ways to be professionally curious, and make the world better. Academia is one way, but not the only way. Build a company. Osmo is one of the inaugural Lux Labs investments, and we are building the science of olfaction into artificial intelligence, and turning that into product. It's the most fulfilling work of my life.

What happens when fragrance becomes programmable? At this year’s Experimental Scent Summit at Scent Week LA, our founder and CEO Alex Wiltschko will share how AI is reshaping the art and science of fragrance. His talk, "Harnessing AI for Fragrance Innovation," will explore how Olfactory Intelligence (OI) is opening up new creative, cultural, and commercial possibilities in scent. — Tuesday, May 27 at 1:15pm PT — The Institute of Contemporary Art, LA (livestream available) — Presented by The Institute for Art and Olfaction. See the full program: https://lnkd.in/eTcYVaAv