ODN

Ali, Kristy, and Jennifer are in New York! They're making connections and gathering tons of inspiration at the 4As Jay Chiat Awards, for which Kristy was a judge.This week, we will also be at Stratfest and Adweek. A crazy, packed week!

Somebody call Billie Joe Armstrong because September is coming to a close! With that, we have our September ODN All-Star! And the winner is...*opens envelope* Paul Zapata!! Paul is a phenomenal force of nature in the OOH biz and we're so excited to name him as this months ODN All-Star. We have been working with Paul to plan OOH in Denver for over 15 years. A few years back, he was promoted to the local Sales Manager and has always been fair and honest about what's truly best for our clients. He is the definition of what it means to be a true partner and friend!

We were privileged to send our team out to OAAA's "Discover OOH Series" in Atlanta last week. Along with dozens of other agencies and media owners, we got to soak in a ton of great info and see some prime examples of how effective Out-of-Home can be when you layer it with other media formats. Modern, integrated campaigns that blend OOH ads with TV & digital media deliver significantly stronger results than having a TV or digital ad alone. Research indicates that a coordinated multi-channel approach can significantly boost ROI, lift brand metrics, and drive consumer engagement. Plus, consumers are 𝟰𝟴% 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 to click on a mobile ad after being exposed to the same ad on OOH, compared to seeing it on TV first. A recruitment campaign that paired OOH billboards with mobile ads saw a +𝟯𝟬𝟭% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘃𝗶𝘀𝗶𝘁𝗮𝘁𝗶𝗼𝗻 among audiences exposed to the OOH. OOH also triggers significantly more engagement on social platforms! OOH ads generate 𝟳× 𝗺𝗼𝗿𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀 (posts, shares, check-ins) than any other media format! Want to learn more? We can help!

We are looking for an OOH Production Specialist to join the ODN team! We believe our team drives our success. Celebrating our wins regardless of size and having fun while doing it! If you (or someone you know) want to be part of a team that values you and your contributions we’d love to hear from you. Apply now!

We are well into September, and we have some celebrations for these fine folks who are well into their careers with ODN! Alison Evans, Klent Flores, and Topher Neal are celebrating 6 years! Lorie Meneses for 5 years Kris Horne for 3 years, and Parker Russell has officially crossed 1 year 27 years of experience wrapped up in this awesome group of powerhouses!

We connected with some of our favorite vendor partners, Amanda Morris (Gundell) at Vistar Media, Daione Sanders and Nicole Foley from Carvertise, and of course Cody McArdle from LEDTruckMedia !

The past couple of weeks have been a blast! Ginny Deitchler went to MediaPost, learning about a TON of stuff from decoding the programmatic ecosystem to upcoming inventory and how it's shifting the programmatic channels. No trip is complete without a little leisure and laughs, so she also got to sail on Lake Tahoe!

Kristy Schlepp and Jen Hunt convened in Dallas, TX, to spend the day meeting new prospects and catching up with some of our favorite clients. It was a productive and exciting few days that reinforced the value of our partnership!

The summer is wrapping up, but not before we announce the August ODN All-Star!  It's Ray Kirkpatrick! Ray has been with OUTFRONT Media for over 20+ years, and it shows. He has helped countless brands make meaningful connections through his deep understanding of the media landscape. It makes him such a trusted and steady force on the team.   "Anytime I'm working on a plan and I see he is the rep, I know we'll get a lightning-fast response. He is on top of his game at all times and always has the client's best interest in mind. He's the definition of a true partner." - Alison Ruppe   "He's lightning quick on turning around RFPs, incredibly easy to work with, and always willing to go the extra mile " - Knox Billings   Congrats Ray!!

"The OAAA 2025 Media Plan Awards Judge list dropped this week, and our Ali Broback is among the many esteemed judges on the list. Go and submit your entries now through Sept 5th! We are pumped to see who wins this year!"