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Meet Dianna, a professionally trained baker, mom, and the founder of Cult Crackers in Berkeley, California. What began as a love of baking turned into a mission to create crackers that are as good for you as they taste. Inspired by her third-generation California farming roots, Dianna built a business grounded in care, craft, and community. From the Berkeley Kitchens, she and her all-women team hand mix, bake, and package every batch, using only real organic ingredients. Cult Crackers is proudly green-certified and committed to being a force for good—not just in the food they make but also in the jobs they provide. At PayPal, we’re proud to support entrepreneurs like Dianna who hustle their hearts out to transform passion into thriving small businesses. Where good food meets good values: https://lnkd.in/gY-NPNH6

We’re honored to be ranked #3 on FinTech Magazine’s Top 100 FinTech Companies list. This recognition reflects our teams’ innovation, dedication, and vision as we continue to power commerce everywhere our customers shop — online, in-store, and beyond. Proud of what we’ve built — and even more excited for what’s ahead. 🚀

🎁 Holiday shopping is evolving — and so are shoppers’ expectations. Insights from our 2025 Holiday Shopping Survey show shoppers are turning to AI for inspiration, BNPL for flexibility, and omnichannel experiences that connect the parts of their shopping journey. 🔹 77% of past or potential AI shoppers plan to use it as a shopping assistant this holiday season. 🔹 64% will shop in-store, while 41% plan to mix online and in-person experiences. 🔹 Half of shoppers will use Buy Now, Pay Later to manage budgets and shop with confidence. Success this holiday season isn’t just about convenience — it’s about connection. Merchants who embrace AI visibility, flexible payments, and unified rewards can capture more than sales — they can build loyalty that lasts. 👉 Explore the full findings from our 2025 Holiday Shopping Survey to see how shoppers are discovering, deciding, and paying this season: https://lnkd.in/g7-2j6aF

For more than a decade, PayPal and Commerce have worked together to help merchants grow. Now, we’re taking that collaboration further with BigCommerce Payments — an embedded solution powered by PayPal that brings seamless payments, Pay Later options, and financial visibility directly into the BigCommerce platform. By simplifying complexity, we’re empowering merchants to focus on what matters most: their customers. Learn more: https://lnkd.in/gdR5e_9W

What happens when two childhood friends turn a shared passion into a thriving business? For Chris Link and Richard Anderson, it started in Omaha as school friends who later found themselves working in digital marketing. In 2017, they launched Plant Addicts as a side project, working late nights and weekends. Two-and-a-half years later, the pandemic sparked a surge in demand for plants as people reinvested in their homes. Sales skyrocketed, and Plant Addicts grew from $50,000 to $3 million in annual revenue. Today, the business partners work with farms across the U.S. to deliver unique plants straight to customers’ doors, with expert recommendations and care tips along the way. Their journey is proof that when passion meets persistence, something special can grow. Checkout what Plant Addicts are growing: https://plantaddicts.com/ Discover how PayPal helped grow their business: https://lnkd.in/dRh-zUvW

It only takes one clever message to fall for a scam—and they’re getting harder to spot every day. That’s why this #NationalCybersecurityAwarenessMonth, we’re sharing simple ways to recognize and avoid phishing attempts. Because when we stay informed, we stay safer online. Learn more: https://lnkd.in/dW_cBdc4

This holiday season, flexibility pays off. 💙 Whether you’re shopping from the couch—or even the tub—you can get 5% cash back when you Pay in 4 with PayPal. No fees. No interest. Just more ways to make the most of your money this holiday season. ✨ Opt in here: https://lnkd.in/ggbQiHAq 📝 Terms: https://lnkd.in/gfgwXBFY

#DYK: PayPal offers AI-powered scam alerts for Friends & Family payments. These alerts are tailored, adjusting in tone and friction based on fraud likelihood, providing users with crucial information when needed. Our system adapts to various scams, from social media fraud to tactics that evade refund protections, delivering context-rich messages that reflect transaction risks. When risks are high, we increase friction; if extreme, we halt the payment. This approach enhances the user experience, aligning with how people use PayPal. Protecting our customers is essential to us. Because protecting our customers isn’t optional. It’s what we do. Discover more about our AI-powered scam detection: https://lnkd.in/e-cWrAxd

We're proud to deepen our commitment to Ireland with the launch of our AI and Fraud Data Science Centre in Dublin. Hear from our Global Chief Risk Officer, Aaron James Webster, in his recent appearance on The Leaders’ Room podcast hosted by Silicon Republic, as he shares more on why this investment matters—not only for PayPal, but for the future of secure, data-driven digital payments worldwide. Our new center will create 100+ highly skilled jobs in AI engineering, data science, software development, risk modeling, and cybersecurity, transforming our Dublin site into a true innovation hub. This move reflects Ireland’s talented workforce and our continued collaboration with IDA Ireland, helping drive next-generation risk intelligence and shape the future of global commerce.

Black Friday isn’t just a sales day—it’s survival of the fittest for small businesses. Shoppers spent a record-breaking $10.8 billion online in 2024—and that number is only growing. For small businesses, this single shopping holiday can make or break your year. In fact, 72% of merchants say November–December accounts for more than 20% of their annual sales. The opportunity is massive. But so is the pressure. Competing with big-box retailers, keeping up with demand, and standing out from the noise takes more than just slashing prices—it takes strategy. That’s why we put together 10 must-know Black Friday preparation strategies to help small businesses not just survive but thrive this holiday season. Here’s a sneak peek of what you’ll learn: ✅ How to set clear, measurable goals that actually drive results ✅ Why an inventory audit could save you from a sales disaster ✅ The secret to crafting offers that feel irresistible (without killing your margins) ✅ Marketing moves that cut through the $271B holiday ad frenzy ✅ How to make sure your website doesn’t crash when traffic surges Black Friday isn’t about luck. It’s about preparation. The question is: are you ready? 👉 Read the full article: https://lnkd.in/gKzKV4sX