PeakActivity

85% of businesses still struggle to see real returns from AI. The reason is the lack of a clear strategy. Too often, companies buy off-the-shelf solutions without thinking about the people who will actually use them. As Rob Petrosino, Chief Innovation Officer at PeakActivity, explains: AI only creates value when organizations align governance, global strategy, and end-user needs. Learn how our Data & AI team helps organizations adopt AI with clarity and measurable impact: https://lnkd.in/eebhMmGK

AI-powered product recommendations only work as well as the data behind them. In eCommerce, personalization is one of the strongest use cases for AI. But connecting recommendations to product descriptions alone isn’t enough. True value comes when you combine product data, customer behavior, and third-party insights to deliver the right product at the right time. At PeakActivity, we help brands set up these systems the right way. So recommendations drive conversion, not frustration. Discover how smarter data connections create better shopping experiences:: https://lnkd.in/eps7uybX

We don’t just focus on companies, we focus on people. At PeakActivity, every relationship begins with the individual: their goals, their challenges, and their career journey. When we help one person move forward, the ripple effect touches their teams, their organization, and even the future companies they join. That’s how trust compounds. By investing in people first, we build partnerships that last far beyond a single project. Explore our approach to turning individual success into organizational outcomes: https://lnkd.in/ePaiKgux

People hate being sold to, but they love to buy. By listening first, uncovering real pain points, and connecting prospects with experts who have solved similar challenges, we create meaningful conversations that open the door to true partnership. The result isn’t just a transaction. It’s a relationship built on trust and shared outcomes. Learn more about how our Advisory & Strategy team partners with clients to elevate growth: https://lnkd.in/ePaiKgux

Every barrier a customer faces is an opportunity to create clarity. Joe, part of our Advisory & Strategy practice at PeakActivity, shares how removing complexity for customers whether in branding or technology unlocks growth opportunities. By helping customers see beyond the hurdles in front of them, businesses can expand audiences, strengthen loyalty, and create lasting impact.

Strong partnerships extend beyond technology, they build communities. Ali Riveira, who helps lead eCommerce strategy at PeakActivity, shares how our partnership with Klaviyo goes further than platforms and tools. Through the Klaviyo Champions Group, our team contributes directly in the community, helping retailers navigate email, SMS, and customer journey challenges. That’s the value of partnership: combining technology, expertise, and collaboration to drive growth. 👉 Learn more about how PeakActivity leverages partnerships to elevate outcomes:  https://lnkd.in/eps7uybX

Manish Hirapara, CEO of PeakActivity, reminds leaders that success doesn’t come from copying someone else’s playbook. It comes from curiosity, practice, and the courage to chart your own course. Fancy titles, cars, or houses don’t determine your value. The discipline to learn, apply, and stay true to your vision does. See how PeakActivity helps leaders and businesses climb higher with the right strategy: https://lnkd.in/erjkEFxZ 

Trade-offs don’t just exist in AI, they exist in email marketing too. Rob Petrosino, Chief Innovation Officer at PeakActivity, highlights how technology is full of either/or questions. In email & SMS, the same holds true: the right ESP can unlock segmentation, personalization, and ROI - while the wrong one holds you back. 👉 Learn how our Email & SMS services elevate outcomes:  https://lnkd.in/dHD6jTfP

The more you give back, the more you get. Manish Hirapara, CEO of PeakActivity, reflects on a lesson he learned as a young software engineer: knowledge gains its true value when it's shared. At PeakActivity, this philosophy shapes how we work with clients, turning insights into strategy, collaboration, and outcomes that last. 👉 Explore how PeakActivity helps businesses turn knowledge into growth: https://lnkd.in/ePaiKgux

We are grateful to share that PeakActivity is a finalist for the 2025 Gartner Eye on Innovation Award in the Mid-Size Enterprise category for the Americas. The nod is for an AI workflow that turned product images, dimensions, and categories into hundreds of clear descriptions at scale with zero new hires; credit to a gritty team and pragmatic clients focused on outcomes.