PebblePost

At PebblePost, we’re building something special, and it starts with the people behind it. 💙 In this short video, Brittany Rabena Wolf, Jacquelyn D'Avella, Lori Mason, and Karuna Johnson share what they love most about working here. We’re currently #hiring for two exciting roles: ⭐ Senior Product Marketing Manager: https://lnkd.in/eHZ8FTkK ⭐ Campaign Operations Manager: https://lnkd.in/eTy_T3we If you’re someone who thrives in a supportive, hard-working, and deeply collaborative environment, you’ll fit right in. Apply today or tag a friend! #remotejob #productmarketing #campaignoperations

Driving brand awareness is easy with CTV. Proving performance? That’s where things get interesting. As CTV matures, brands are rethinking everything from targeting to measurement: • Who you reach (real buyers > broad demographics) • What you optimize for (sales > site visits) • How you prove impact (transaction data > guesswork) We asked our SVP, Head of Product, Amit Nigam, to share his take on where CTV is headed in our on-demand webinar—and he didn’t hold back. Swipe to see some of his most memorable soundbites. Which one hits home for you? Let us know in the comments.👇 #ctv #performancemarketing

Marketers need their ad partners to actually move the needle more than ever. Here are three questions I have used to find that needle over the last 20 years, that most people never ask: 1. Ask them how you can earn their trust - then earn it. Good marketing has never been more important. But every marketing leader I’ve spoken to this year is navigating a maze of choice and high expectations. They need allies, innovation and results. To drive results, you must first have trust - not the other way around. 2. Ask them what their goals are, and why it matters to their executive team. Marketers and vendors get caught in a world of jargon and abstractions. Break through the noise. Here's the test: If you delivered this goal, would it matter in your own performance review? Would your manager's manager care? If the answer is no, you're chasing a vanity metric. Real goals ladder up to revenue, acquisition, retention, or strategic priorities that keep executives up at night. 3. Ask them how they measure success. Go deep. Most vendors stop at "We'll track conversions." Go further. -How will you attribute results back to this investment? -What does success look like in 30/60/90 days? -What would make you renew vs. walk away? Before you take their hard-earned budget, make sure you both know how you'll prove it was worth it. Proxies drool, outcomes rule. That's how marketers win in 2026, and how we keep our seat at the table.

Last year’s holiday campaigns proved something important: Creative doesn’t make a campaign perform—it makes a great campaign perform even better. The brands that won with Programmatic Direct Mail didn’t just design prettier postcards. They used powerful identity, intent, and transaction data to engage high-value, decision-ready consumers, then used creative to amplify performance. The biggest takeaways heading into 2025: 🎯 Segmentation still wins. Relevance drives response, especially when creative aligns with real-time consumer data. 💡 Simplicity sells. Clean layouts and single, focused CTAs consistently outperformed busy, multi-message designs. 📬 Format matters. Postcards deliver clarity and efficiency; multi-folds shine for storytelling and gift guides. The holidays will always be a noisy time for marketers. The brands that stand out will be the ones that treat creative not as decoration, but as a performance amplifier.

Big fans of face time with our brand partners, especially when it’s as productive and fun as our catch-up with the COS team 🙌

Not all holiday campaigns move the needle. Programmatic Direct Mail does. Swipe to see how top brands drive incremental outcomes in Q4.

Addressability, scale, and incrementality are no longer buzzwords. They’re building blocks of successful CTV advertising. In our latest webinar, SVP, Head of Product Amit Nigam offers 10 hot takes on how CTV has evolved from a brand awareness play to a full-funnel powerhouse—and how marketers can maximize their investment. From the rise of ad-supported streaming to the starring role of transaction data, these insights will challenge how you think about the channel’s potential. Get the full recap below ⬇️

PebblePost has evolved significantly since our early days, but one thing has remained constant: our focus on driving measurable, incremental performance. Our CEO, Jacob Ross, joined the Critical Moments podcast to share our journey, the lessons learned along the way, and how we continue to innovate and grow. Listen to the full episode: https://mbj.im/jacob-ross Thank you, Mark Josephson, for the thoughtful conversation!

Q4 is here, and so is the rush to win holiday shoppers’ attention. 🎁 The challenge? Many brands wait too long to launch their CTV campaigns. By the time Black Friday hits, CPMs surge, inventory tightens, and performance takes a hit. Early movers, on the other hand, are already learning what works—optimizing creative, scaling high-performing audiences, and capturing incremental revenue before peak season even begins. Bottom line: Timing is your performance advantage. Ryan Horn, our SVP Head of Marketing, shares why acting early on CTV can deliver 40% higher conversion rates than digital-only strategies. Full post in the comments 👇

If you’re a retail or e-commerce marketer, Q4 is your Super Bowl, and the clock is already ticking. Yet every year, I see marketers wait too long to lock in their holiday CTV advertising strategy. We tell ourselves: “I need to get this other thing done first.” “We have a little more time to get to it.” “Budgets might shift so I can’t give the green light.” But by the time Black Friday arrives, we’re paying peak prices to test campaign strategies, while competitors are already scaling what’s been proven to work. Here’s the truth: – 60% of consumers start holiday shopping *before* November. – Marketers who add CTV to their media mix in early October see 40% higher conversion rates on average in Q4 than digital-only strategies. – Brands that delay investment until peak season risk 30% lower conversion rates and 70% less incremental revenue than early movers. Every week you wait, you leave revenue (and market share) on the table. Remember: Q4 success doesn’t happen by accident, it happens because you act before it feels urgent.