Placer.ai

In today's complex retail market, a clear divide is emerging in the apparel space. While traditional apparel retailers have struggled, traffic to luxury and off-price segments is now outperforming mid-market chains. This highlights the current bifurcation of consumer spending, where shoppers are gravitating towards either high-end experiences or value-driven deals. Learn more in our new white paper: What is Driving Discretionary Spending in 2025? (linked below).

Have you explored our free Industry Trends Tool? Your retail strategy is only as good as your data. Our tool allows you to: 🔹 Benchmark Performance: Compare year-over-year visit trends across all major industries. 🔹 Pinpoint Opportunities: Explore monthly and weekly visitation patterns nationwide or by state. 🔹 Track Key Segments: Analyze the momentum of categories like Grocery, QSR, and Retail and more. Leverage these insights to monitor market shifts and ground your strategic decisions in current visitation trends. Check it out on The Anchor: https://lnkd.in/dCP77Fwv

For some brands, Halloween is more treat than trick. 🎃 In 2024, a few chains saw massive visit spikes after launching focused, limited-time offerings for the holiday. This strategy drove a surge in foot traffic for Insomnia Cookies (over 80%), Krispy Kreme (over 35%), and Chipotle Mexican Grill (over 40%). We expect this trend to continue in 2025 as more brands try to replicate this success.

In a challenging economy, which discretionary retail categories are winning? How are fitness centers and off-price apparel winning in the post-pandemic era? How is the bifurcation of spending creating a "tale of two retailers"? Find out the answer to these questions and more in our latest white paper: What is Driving Discretionary Spending in 2025? (linked below).

We’re excited to feature retail legend and Omni Talk Retail Co-CEO Chris Walton's latest article: "All The Things I Think I Think About Retail Over The Last Quarter: Amazon, Walmart & Why The Box May Soon Be On The Other Porch." Chris provides a sharp take on major strategic shifts, exploring: 🔹 Why Walmart is out-Amazoning Amazon in the logistics war, arguing the box may soon be showing up on the other porch. 🔹 How warehouse clubs like Sam's Club are using technology to flip the convenience equation, challenging traditional grocers. 🔹 Why the true future of the physical store relies on "curation as a service" and innovative merchandising to stay relevant against utility shopping. Check out Chris's full article here: https://lnkd.in/dJVwEkzG

America’s largest coffee chain is making a $1 billion bet on the future, and it involves closing hundreds of stores. Starbucks' urban closures are likely due to migration effects from the COVID-19 pandemic, with our data suggesting traffic has yet to fully recover in many core urban centers. This strategy aims to win back customers seeking that original "third space" experience, which had been diluted by the focus on convenience. Big thanks to Commercial Observer for featuring our data and insights from our Head of Analytical Research R. J. Hottovy, CFA in your article and your newsletter! Check out the full article herehttps://lnkd.in/dYrkuFbB Jesse Kent Derring-Do Inc.

Nothing drives traffic quite like a sharp, undeniable discount. Pizza Hut’s summer $2-Buck Tuesday promotion, offering a $2 Personal Pan Pizza, drove a remarkable 63.2% Year-over-Year surge in Tuesday visits during its run. This major promotion successfully lifted overall weekly foot traffic into positive territory for the chain, underscoring the strong consumer pull of aggressive, can’t-miss value deals over recent new product launches.

The new and improved Placer Academy, exclusively for our customers, is officially live! Solve your biggest business challenges faster than ever. The new Academy is organized around your specific industry and role, with interactive courses and resources tailored to your most important use cases. Transform the way you leverage location intelligence through: 🔹 Goal-Oriented Learning: Courses matched to objectives like attracting tenants or competitive benchmarking. 🔹 Hands-On Training: Build real-world skills with interactive, step-by-step workflows. 🔹 Rich Resource Library: Go from novice to power user with expert webinars, downloadable templates, and more. Unlock your full competitive potential today! https://lnkd.in/dbM93rCw

Has spooky season officially begun? 👻

How did Discover Kalamazoo secure 82% hotelier approval and fund a new $45M sports facility? They used Placer.ai data. Our visitor journey insights provided the conclusive strategic data that youth sports tourism drives hotel stays across the entire county, not just near the venue. This powerful finding led directly to the creation of a critical funding assessment. The result is a facility projected to deliver $48.6 million in annual economic impact and 36,000 new hotel room nights. Check out the full case study in the link below.