We build AI-powered search, advertising, and attribution solutions grounded in respect for content.
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Our Chief Revenue Officer, Michele Tobin, was at the The Female Quotient Lounge at Advertising Week in NY. #AWNewYork25
Grateful for the opportunity to connect with so many amazing folks at the FQ Lounge @ #AWNewYork2025 today, and to discuss AI discovery and visibility with joanne bradford Dr. Babs Faseesin Amanda Mollet Ali Miller. Thanks to The Female Quotient!
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🎟️ Got your tickets for FIPP Congress 2025? Now’s the time to choose your workshops - and seats are strictly limited. If you’re registered for #FIPPCongress2025, check your inbox for the delegate pack for the exclusive sign-up link. Each workshop is capped at just 35 seats. They won’t be recorded - so register your choices now to not miss out. Topics you won’t want to miss: ▶️ Scraping, Bots, Agents, and Licensing: Research and Tools for How Publishers Fight Back Against AI Scrapers and Take Control of Licensing - Fight back against AI scrapers and reclaim licensing control with Miso.ai Sentinel demo, lawsuits deep-dive, and private dashboard access. ▶️ Beyond the pilot: developing AI-resilient product roadmaps - With FT Strategies – turn your GenAI experiments into sustainable strategy. ▶️ How to Make More Money from Subscribers - Atlas will arm you with proven tools to boost retention and LTV. ▶️ Leadership in an Age of Spiralling Change: A Toolkit for Modern Leaders to Thrive when Engagement is Down, Expectations are Up, and Change won’t Stop - Get a practical toolkit to lead through disruption and re-engage your teams with Nua Training ▶️ Beyond the Hype: Strategic AI Adoption for Trusted Media Brands - ProRata.ai on turning GenAI from a threat into opportunity, with insights into AI strategies and tools to support publishers Alastair Lewis Yulia Petrossian Boyle Nikki Simpson Sylkia J. Cartagena Cobus Heyl James Hewes Joice P. That Coalition If you haven't got your tickets yet - now is the time >> https://fippcongress.com/
Our Chief Business Officer, Annelies Jansen, just returned from the FIBEP World Media Intelligence Congress 2025, where she spoke on AI, innovation, and the reinvention of the media industry. Her key message: Attribution isn't a luxury in the age of generative AI—it's essential for a healthy content ecosystem. The future is clear: It's time for content creators to take back control. For more information visit us at ProRata.ai - https://prorata.ai/. #FIBEP #GenerativeAI #ContentCreation #Attribution
Attribution is the foundation of a sustainable ecosystem
ProRata Chief Business Officer, Board Director, ex Meta Vice President Global Commerce Partnerships
It was an honor to take the stage at FIBEP's World Media Intelligence Congress this week. My key message: there is a sustainable path forward and it starts with Attribution. Attribution ensures content creators are fairly rewarded: as AI engagement grows, so do their revenues. It’s the foundation for a healthier, more balanced ecosystem. If you’re exploring how to integrate AI engagement on your own media channels, in a way that you control and your users love, let’s connect. ProRata.ai #Attribution #FairAI #sustainablecontentecosystem
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Los Angeles-based ProRata.ai Inc., a technology company building AI solutions grounded in respect for content creators, closed a $40 million Series B financing round led by Touring Capital. https://lnkd.in/ejp-dNgj #AI #tech #investing #technology
𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝘄𝗼𝗻’𝘁 𝗯𝗲 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻 𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻—𝗶𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀. A new Forbes Technology Council piece highlights why strategic collaboration is becoming essential as AI matures. The real breakthroughs are coming not from owning every piece of the stack, but from combining complementary strengths to create more value together. At 𝗣𝗿𝗼𝗥𝗮𝘁𝗮, this resonates deeply. Our work in ethical AI search and attribution is grounded in partnerships—with publishers, with AI developers, and with the broader ecosystem. We believe the next chapter of AI will be written by those who understand that 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗳𝗮𝗶𝗿𝗻𝗲𝘀𝘀 𝗺𝘂𝘀𝘁 𝗴𝗼 𝗵𝗮𝗻𝗱 𝗶𝗻 𝗵𝗮𝗻𝗱. The leaders of tomorrow won’t simply have the biggest models or deepest pockets—they’ll be the ones who build ecosystems where everyone benefits. That means: ✔️ Crediting and compensating creators ✔️ Building trust through transparency ✔️ Designing systems that enhance—not exploit—human creativity The partnerships we forge today will shape the AI landscape for decades to come. Read the full Forbes article: https://lnkd.in/gs_PaiKr Learn more about our approach: https://prorata.ai/
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Come join our fast growing team at ProRata.ai and shape the future of AI search advertising!
Register for Paris AI Forum 2025 - On Wednesday, October 29th, hear from Josh Freeman, our VP of Business Development discusses the Revenue model: Does Licensing have a future? https://lnkd.in/g-43yiBY
CEO - International Business Development and Public Affairs - Innovation & Culture Change - News Media - Stay curious, be creative.
Our next AI Forum is coming soon to Paris (Oct 28-29). In this latest edition of WAN-IFRA's regional AI Forum series, we'll delve deeper into the generative AI revolution in news. The Paris AI Forum will provide you with an update on the most pressing challenges and opportunities facing news media, as well as the lessons the industry is learning along the way. WE’LL EXPLORE: ➽ How to build AI-resilient content strategies while developing AI with the user in mind; ➽ How to rethink your operations around AI; ➽ How agentic AI transforms the way audiences interact with news and how publishers approach new revenue; ➽ How media organisations respond to their scraping problem; ➽ How we handle imperfection at scale, and what kind of transparency is owed while AI is scaling and becoming more visible to audiences. WE'LL ASK: ➽ Is AI changing coding jobs in the newsroom? ➽ Can new protocols, like MCP, be the foundational “rules of the road” for AI markets? ➽ Does licensing data and news content have a shareable future for the good of all? ➽ Could “pay per crawl” save the news from LLMs? ➽ What comes next? Success and benefits do not hinge on technology. They hinge on governance, values, and culture. Come, connect, and share with your peers what your future holds. 👉 SEE THE FULL PROGRAMME AND REGISTER: https://lnkd.in/ezsxQgWa Thanks for joining the conversation: Jane Barrett, Anabelle Nicoud, Christian Broughton, Lars Adrian Giske, Tina Rogers, David Buttle, Martin Schori, Arnaud Aubron, Markus Franz, Florent Daudens, Rajiv Pant, David Dieudonné, Sophie Cassam Chenaï, Violaine Degas, Josh Freeman, Marie-Béatrice Vinit, Olle Zachrison, Jessica C., Romain Damery, Lucky Gunasekara, Karen Rønde, Ezra Eeman, Jessica E. Davis, Ingrid Verschuren, Valérie Arnould, Florent Rimbert, Pierre Petillault, Protecmedia, Marfeel, Vincent R. Bouchet 🌵, Alexian Chiavegato, Eidosmedia, Chartbeat, Alliance de la presse d'information générale, Kevin Anderson, FRSA, Virginia Melero, Giselle Ho, Olivia Joslin, Toshit Panigrahi, Rémi Durand-Gasselin
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Many of you may go through your busy days blithely unaware of what is going on in the Danish media industry. But I am not sure there is any one person, or any one association, fighting harder for the rights of their constituents than Karen Rønde and the DPCMO. That is why we at ProRata.ai are so proud to partner with her and the DPCMO. Please follow her. They are laying the roadmap in calling out big tech companies for their unfair treatment on content creators.
Today, a united Danish media industry in DPCMO, and our external counsel Martin Dahl Pedersen, Kromann Reumert law firm, have notified Microsoft’s LinkedIn of impending legal action. It is undisputed that LinkedIn allows its users to upload and share DPCMO repertoire. It is undisputed that LinkedIn is an ISSP under article 15 of the DSM directive. The Danish Minister for Culture Jakob Engel-Schmidt has emphasized that LinkedIn is obligated to comply with the law and that he is actively working - both in Denmark and at the EU level - to ensure that press publishers’ rights are upheld. Advocate General Szpunar is also clear in the opinion in case C-797/23: by means of sophisticated algorithms, a platform which suggests specific content to users according to their supposed centres of interest, without those users having carried out any search for that content or it being suggested to them by other users is not merely a passive place for sharing content between users. A social media network is, therefore, a truly autonomous content provider, whose specific characteristic is that the content is neither created nor purchased by it: that content is uploaded by users and the platform is then responsible for offering it to users. Such use must be regarded as being carried out by the ISSP (article 15), and, therefore, in so far as it concerns press publications, as falling within the exclusive rights of publishers. Press publishers’ rights pursue a public interest objective recognised by the EU legislature; strengthening the economic viability of the press, a key pillar of democracy. We had hoped that LinkedIn – also due to the Microsoft ownership - would have engaged in a mutual beneficial partnership.
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Our goal with ProRata.ai Gist Answers is to help sites increase their engagement with great AI answers to all their users' questions..
CherryRoad Media teams up with ProRata.ai to bring hyper-local AI search to community newspapers. “We’re charting a sustainable, ethical path forward for community journalism,” says CEO Jeremy Gulban. Read more: https://lnkd.in/dbrXwgKn #LocalNews #AI #GistAnswers #CherryRoadMedia #ProRata #TechIntelPro