Publicis Digital Experience

While agentic search and other forms of artificial intelligence dominated the on-stage discussions at this year’s Groceryshop, several other key themes emerged: the ongoing evolution of retail media, the continued importance of the physical store, the need to better measure marketing's impact on real business growth — and a popular little pill's surprisingly big impact on grocery retail. Download our Groceryshop Recap Report to get a deeper dive into those four themes and other key takeaways from 12 thought leaders across the Publicis Commerce ecosystem: https://lnkd.in/e9XMVsz9

We had a great time at Braze Forge and the learnings are still sparking new ideas!   Leaders across Publicis Groupe share their perspectives on the future of CRM and customer engagement in our new trend report from the event, including:   ✨The Rise of Composable Intelligence in CRM by Leanne Letourneau, SVP Strategy & Consulting, ConnectedCRM 💡Loyalty Isn’t Just a Strategy - It’s Survival by Melissa Berger, Chief Solutions Officer, Digitas North America 🌎Customer Engagement in a Messy World by Matt Reder, SVP, Director, Data Strategy, Starcom ⚡Beyond the Funnel: Meeting Customers in the Moment by Vish Ramkissoon, Chief Technology & Data Officer, Hawkeye   Download the report here → https://lnkd.in/ePZ5zmY5 #ConnectedCRM #PublicisGroupe #CRM #CustomerEngagement #Loyalty #BrazeForge

Looking forward to taking the stage at Salesforce #Dreamforce with Donald Dew to explore how AI is transforming CRM and media strategies. We’ll share how Publicis Groupe, Publicis Sapient, and Salesforce are helping brands build shared identity ecosystems powered by AI-driven orchestration.   Let’s connect and talk about the future of CRM! Session details here: https://lnkd.in/eGrGyn_t   And don’t miss our late-night event—Publicis PAInt the Town—on Tuesday, October 14 @ 8:30 PM. Enjoy handcrafted cocktails, live jazz, light bites, an interactive AI Art experience, and networking with the best in the industry. RSVP here: https://lnkd.in/eJpix57Q   #DF25 #ConnectedCRM

Looking for late-night plans at Salesforce #Dreamforce? 🌙 Join us for Publicis pAInt the Town on Tuesday, October 14 at 8:30 PM for signature cocktails, live jazz, light bites, and an interactive AI Art experience. Meet, mingle, and get inspired with the best in the biz. Don’t wait, RSVP now: https://lnkd.in/euG_JMiy

Last week in NYC, we brought together 20 incredible leaders from across the U.S. for an immersive Leadership Program. Over a few energizing days, they dove into sessions designed to stretch their thinking and sharpen their leadership skills. With insights from internal leaders as well as John Kennedy and Brooke Skinner Ricketts, the experience was packed with learning, connection, and inspiration! From strategic visioning to inclusive leadership, the conversations were powerful - and the energy, unforgettable. Jem Ripley, Amy Worcester Lanzi, Dani Mariano, Cynthia McIntyre, Shannon Boyle, Alex Drinker, Kevin McGovern, Ray Lansigan, Melissa Levy, Amy Andrews, Luz Tejada, John Kahn, Lisa Libbey, Meredith Janszen, Nikki Slowinski.

With ChatGPT announcing its “first steps” toward “agentic commerce” yesterday, talk around the impact of generative AI on the retail industry is taking on greater urgency here at Groceryshop in Las Vegas. While nearly every session over the event’s first two days has acknowledged the impending effect that AI tools will have on shopper engagement and operational efficiency — and in countless ways in both areas — some speakers have been discussing the effects in less urgent terms. As part of our “Almost Live” interview series, Elena MacGurn, SVP of Organic Search at Digitas North America, discusses generative AI’s potential to alter every aspect of digital marketing because of the way these search engines are packaging brand content from all digital platforms to create “one answer” to guide the shopper’s purchase decision. Catch the interview here: https://lnkd.in/gdPSP-fK MacGurn will provide more of her insights into generative AI on Oct. 8 at 2pm ET during a special #Groceryshop recap webinar hosted by Publicis Commerce. If you’d like to attend, sign up here: https://lnkd.in/eYJkC6tG

Whether discussing the emerging concept of generative AI as “the new shelf” (Diageo’s Prasanna Kumar 彭天乐) or emphasizing the timeless need for brands to build personal relationships with retailers (Eric Skae of Carbone Fine Food), speakers on the first day of Groceryshop 2025 seemed to have one underlying message: driving growth by acutely understanding shopper needs. Gen AI search engines have made that a literal requirement in the digital realm by forcing marketers to pivot from SEO to “search answer optimization” and directly respond to the questions shoppers are asking. But it remains just as critical everywhere else: Haleon’s Joe Sta-Romana outlined a sales-building program conducted with Walgreens that helped GLP-1 users — now 1 in 8 U.S. consumers, by the way — manage the necessary dietary changes and potential side effects related to use of the medication. Publicis Commerce kicks off our “Almost Live” video reports with some first-day takeaways from our own "Retailgeek" Jason Goldberg. Check it out here: https://lnkd.in/eGyFu79B Jason will be hitting the Groceryshop stage twice this week and will also offer his post-event perspective in a special recap webinar we’re hosting on Oct. 8. Sign up here for the webinar: https://lnkd.in/eYJkC6tG

🔍 Keywords are out. Community proof is in. In her latest Beet.TV interview, Elizabeth Cagen, SVP Search Performance at Digitas, breaks down why the future of search is about authenticity, intent, and AI-driven creativity. Watch here: https://lnkd.in/e3uvkqa5 #BeetTV #SearchTrends  #AI

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