Publicis Health Media

AI is at the forefront of everyone’s minds, but how can health marketers activate on its promise and make real impact with audiences?    PHM CEO Andrea Palmer sat down to discuss this topic with Doceree Founder and Global CEO Harshit Jain as part of “The Next Marketing with HJ” series, highlighting leaders in the health marketing space and their key takeaways on trending topics. Andrea and Harshit touched on how AI can be used in this regulated environment, the potential of AI to drive more personalized engagement and what young marketers should focus on when getting smart on these new technologies.    Listen to the full conversation here at Fierce Pharma: https://lnkd.in/etrCSaVS

We are thrilled to welcome Brad Liebow to PHM in the role of Chief Investment Officer. Brad brings 30+ years of experience leading investment strategy and activation, with a celebrated award-winning decades-long tenure at Publicis Media. As part of our executive team, Brad offers a unique perspective and expertise to the world of health media, leading our Investments team in continually reimagining the health experience. Brad sat down with PHM CEO Andrea Palmer and MM+M Managing Editor Jack O'Brien to discuss the future of PHM’s Investments capability and how to navigate changes in today’s fragmented media landscape—listen to the full conversation on the MM+M podcast: https://lnkd.in/emTsxfeP

PHM CEO Andrea Palmer sat down with Roku Advertising at this year’s Cannes Lions International Festival of Creativity to discuss the role streaming and video play in a successful pharma marketing strategy and how marketers can leverage new advancements in the space to make an impact. Watch below for more of Andrea’s thoughts on the topic: 

PHM was on site at this week’s #FiercePharmaWeek! The so-called “fiercest week in Pharma” replaces Digital Pharma East on the fall conference calendar, bringing together thought leaders across Fierce Pharma Marketing, commercialization, medical affairs, and PR & communications to the Pennsylvania Convention Center for a cohort of more than 3,000 industry pros. PHM leaders Sarah Bast, EVP Investment Marketplace, Jordan Galbraith, SVP Programmatic, Peter Levin, SVP Paid Search and Social and Molly Bennett, VP Investment Lead joined industry peers and partners to discuss the latest in health media and how we can leverage existing and emerging tech and strategies to create positive experiences for our target audiences. Take a look at our key takeaways from this event: 

#FiercePharmaWeek is almost here! If you’ll be in attendance next week, make sure to check out the following sessions featuring PHM leaders: • “From Linear to Connected TV: The Digital Channel Disrupting Pharma Advertising” with Cadent featuring Molly Bennett, VP, Investment Lead • “Bridging the Gap from Access to Impact” with GoodRx featuring Sarah Bast, EVP, Investment Marketplace • “How AI and Emerging Tech are Reshaping DTC” with PulsePoint featuring Jordan Galbraith, SVP, Programmatic • “HCP Innovation: New Insights, New Channels” with PulsePoint featuring Peter Levin, SVP, Paid Search and Paid Social See the full agenda here: https://lnkd.in/g9yVaKcs

PHM and Google hosted the 11th annual Healthcare Search Summit, a forum dedicated to bringing together health-focused search marketers across Publicis Groupe to collaborate with their Google partners and get smart on the latest innovations in the space. The day's programming focused on many trending topics, including how AI is fundamentally changing the healthcare search experience, the power of unifying strategies across digital products and platforms and how consumer behavior is changing rapidly in response to new technologies. Paid Search PHMers Jennifer Orlando and Madeline Kerr shared their experiences at this annual event and the impact it had on them as emerging search experts in the healthcare space. Read more on their reflections here:

PHM leadership was on stage at this month’s PulsePoint’s #HealthNEXT2025, discussing the latest innovations in the health media space, and sharing their expertise on pressing issues facing the industry today. CEO Andrea Palmer joined a panel of agency leaders to discuss the current state of the industry, and how we’re cutting through the noise to reach key audiences. Sarah Bast, EVP, Investment and Jordan Galbraith, SVP, Programmatic engaged in breakout sessions on trending topics, touching on the power of omnichannel activation for HCP audiences and how to drive innovation in the DTC space. Thanks to our partners at PulsePoint for hosting this event!

Drum roll please… PHM CEO Andrea Palmer is joining the Agency Business jury for this year’s The Drum Awards! Drawing on her years of experience as an agency leader, Andrea will weigh in on award categories such as Agency of the Year, Rising Star and Best Place to Work. We’re looking forward to the final results! More on #TheDrumAwards here: https://lnkd.in/e_Au2FWX

When traditional go-to-market strategies fall short, Point of Care (POC) offers a smarter path forward. By reaching patients when and where health decisions happen, brands are driving measurable outcomes—and real ROI. Using POC, Publicis Health Media’s Elizabeth Dexter saw huge growth in incremental new patient starts—and a significant reduction in cost per start. Explore why more marketing leaders are making POC a cornerstone of their 2026 plans: https://lnkd.in/eu3xgtYy

PulsePoint HealthNEXT 2025 is next week, and PHM leaders will be hitting the stage to discuss the latest in health media. Check out the following sessions featuring PHM leadership: •  “In the Hot Seat: Health Agency Chiefs” featuring CEO Andrea Palmer •  “HCP Omnichannel Activation” featuring EVP, Investment Sarah Bast •  “DTC Innovation” featuring SVP, Programmatic Jordan Galbraith View the full agenda here: https://lnkd.in/ezdhmX_k