PubMatic

The PubMatic Japan team is heading to ad:tech tokyo 2025! Join us at Booth B-18 to meet the team and discover how we're driving the future of digital advertising. Let’s talk programmatic, innovation, and what’s next for the open internet. Event info: https://lnkd.in/dheJvMx #Advertising #AdTech #Programmatic

Generative AI platforms are becoming the new front door to the internet. PubMatic’s Alexander Herguth explores how AI platforms are shaping the next era of digital advertising. Read more via Digiday: https://lnkd.in/gbKXSaTY #AI #Advertising #AdTech #Programmatic

The future of advertising depends on what we build right now. From OpenRTB to the Ad Context Protocol (AdCP), PubMatic CEO Rajeev Goel shares why open standards remain the key to innovation. Read how the agentic AI era is being built today: https://lnkd.in/ekf4-ekH #AI #Advertising #AdTech

#ICYMI: Yesterday, PubMatic’s Abbie Reichner joined industry leaders at Cynopsis ScreenShift to unpack how CTV and addressable strategies are driving stronger outcomes across the funnel. 📺 As streaming reshapes the TV landscape, the discussion revealed how advertisers can turn fragmentation into opportunity and maximize ROI in today’s evolving video ecosystem. #CTV #StreamingAdvertising #Streaming #AdTech

We're proud to announce PubMatic is as a Founding Member of the Ad Context Protocol (AdCP) consortium! We're joining forces with industry leaders to build the open standard for AI agent communication in advertising, and we believe this is one of the most important infrastructure projects our industry will undertake. Why we're all-in: The shift to agentic advertising is inevitable. AI agents are already being developed to handle campaign planning, negotiation, and optimization autonomously. The question isn't if this happens, it's how. Will it happen through fragmented, proprietary systems that benefit only the largest players? Or through open, interoperable standards that create opportunity for everyone? Why founding membership matters: We're not just supporting this initiative, we're helping shape it. From governance to technical specifications, founding members are building the rails that will define how agentic advertising works. This is our chance to get it right from the beginning. Join the movement: adcontextprotocol.org #AdCP #AgenticAdvertising #AdTech #DigitalTransformation

Programmatic is evolving, and sell-side-targeting is leading the way. Curation and sell-side-targeting give publishers more control, protect first-party data, and make programmatic deals brand-safe and efficient. PubMatic's Jan-Henrik Scharlach shares more on the future of programmatic in Germany: https://lnkd.in/e-Epeh5D #ProgrammaticAdvertising #SellSideTargeting #Curation #FirstPartyData #AdTech

The future of programmatic was front and center at #PrebidSummit today! PubMatic joined industry leaders to discuss how collaboration and transparency are shaping what’s next in CTV, server interoperability, and yield optimization. PubMatic's Elizabeth Catt joined industry experts to discuss how open frameworks are helping publishers and advertisers unlock the long-tail of streaming. PubMatic's Ankur S., spoke on the Server Interoperability panel and The Wrapper Revolution breakout, emphasizing how standardized connections and smarter wrapper strategies drive greater efficiency, flexibility, and revenue for publishers. Together with the Prebid community, we’re building the open infrastructure that powers the future of digital advertising. #Advertising #AdTech #Programmatic #CTV Prebid.org

TOMORROW: Hear from PubMatic’s Kyle Dozeman at Agentic Advertising Standards & Community Launch, which will highlight how legacy workflows, platforms, and roles are being redefined in real time with Agentic AI. Joined by industry leaders including LUMA Partners' Terence Kawaja, Scope3's Brian O'Kelley, and Butler/Till's Amanda DeVito, MBA, and more. https://lnkd.in/ezk9c-x4 #AdTech #Programmatic

We’re excited to join Goldvertise Xchange: Future of TV 2025, where innovators, brands, and technologists are redefining the future of broadcasting and streaming. Join PubMatic's Saurabh Kaushik and Manuela Moser's to explore how data, creativity, and tech are shaping tomorrow’s screen experiences. https://goldvertise.com/ #FutureOfTV #GoldvertiseXchange #CTV #Innovation

PubMatic + MNTN = performance meets premium at scale. Together, we’re opening premium streaming access to a new wave of performance advertisers. Learn more via ADWEEK: https://lnkd.in/ecdJxTe3