PX Inc

Earlier this year, we set out to answer a big question: What's really shaping the future of performance marketing? To find out, we reached out to marketers across industries through our annual State of the Industry survey. Over 600 professionals from 22+ industries responded. We wanted to understand not just what's working and what's not but also the "why" behind their success (or struggles). We carefully compiled these insights into a comprehensive report covering key trends, challenges, and winning strategies in performance marketing. Recently, we presented our findings at LeadsCon, and here are some key takeaways: ✅ Optimism is at a three-year high: 69% of respondents told us they feel optimistic about the current state of the industry. 📈 Lead buyers using dynamic pricing for buying leads see almost double the KPI success compared to those using fixed pricing (81% vs 41%). 🎯 Only 14% of lead buyers claim to consistently hit their KPIs. ⚠️ Lack of transparency and trust with lead partners is the #1 operational challenge of lead buyers today. You can find these insights and more in our full State of the Industry Report 2025. 👉 Grab your copy of the report here: https://hubs.ly/Q03gZx3l0 #LeadsCon25 #PX #StateofTheIndustry #PerformanceMarketing

In our recent conversations with lead buyers at LeadsCon last month, two more challenges kept surfacing, both tied to scale and efficiency in customer acquisition. 1️⃣ Scaling stalls without the right systems: Lead buyers want to scale fast, but they can’t. The two primary ways to scale remain inefficient without the right systems in place: ▶️ Adding new lead sources: Integrating new sources is a slow, high-friction process. Managing compliance, setup, and tracking is difficult with each new lead partner adding more complexity. The low success rate of new lead partners makes it even more challenging. ▶️ Expanding existing campaigns: Scaling and optimizing what’s already running is just as challenging. Without visibility into sub ID-level performance, lead buyers are left in the dark, making it nearly impossible to identify what to scale and what to cut back. 2️⃣ Manual work delays decisions and ROI: Despite all the talk of automation, many customer acquisition teams are still working out of spreadsheets. Disposition data, customer reports, bidding rules, accounting, and billing are all still being handled manually. With so much relying on manual effort, decision-making is delayed at every step, resulting in missed ROI. Are you seeing these same challenges in your team? Or is something else preventing speed and scale? Let’s hear your thoughts in the comments. 💬

We're #hiring a new Client Support Specialist in Panama City, Panamá. Apply today or share this post with your network.

We're #hiring a new Digital Marketing & Social Media Specialist in Panama City, Panamá. Apply today or share this post with your network.

We were at LeadsCon last month, and in conversation after conversation with lead buyers across industries, one thing kept surfacing: media waste is real. Here are three key reasons behind the media waste. ▶️ Lead buyers are still purchasing leads at fixed pricing, paying the same for high-conversion and low-conversion leads. In effect, they’re paying the same for gold and garbage, wasting budget on low-quality leads instead of investing in what actually works. ▶️ Another leak is buying duplicate leads, which is especially common in decentralized setups or fragmented buying processes. Without proper checks, teams often pay for the same lead more than once, wasting the budget. ▶️ Media waste also stems from a lack of performance data at the granular or subID level. Without that visibility, it’s hard to know which (sub)sources to cut or scale. Teams keep spending on traffic that doesn’t convert, with no idea of what’s working and what’s not. What other reasons for media waste have you seen? We’d love to hear your perspective in comments. 💬

We're #hiring a new Supply Administrator in Panamá. Apply today or share this post with your network.

Performance marketing is evolving – and the best are pulling ahead fast. PX Inc's 𝟮𝟬𝟮𝟱 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 report reveals a market at a turning point. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗺 𝗶𝘀 𝘂𝗽 (69% – the highest in three years), and so is complexity. Lead buyers now juggle an average of 33 𝘴𝘰𝘶𝘳𝘤𝘦𝘴. But only 𝟳% 𝘀𝗵𝗮𝗿𝗲 𝗱𝗶𝘀𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗱𝗮𝘁𝗮 𝗱𝗮𝗶𝗹𝘆. And that’s a problem. Because 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬% 𝗼𝗳 𝗹𝗲𝗮𝗱 𝗯𝘂𝘆𝗲𝗿𝘀 – the ones consistently hitting their KPIs – are doing a few key things differently:  • 𝗧𝗵𝗲𝘆 𝘀𝗵𝗮𝗿𝗲 𝗱𝗶𝘀𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗱𝗮𝘁𝗮 𝗶𝗻 𝗿𝗲𝗮𝗹 𝘁𝗶𝗺𝗲 (boosting KPI success by 90%).  • 𝗧𝗵𝗲𝘆 𝘂𝘀𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 (doubling success rates vs. fixed pricing).  • 𝗧𝗵𝗲𝘆 𝗺𝗮𝗻𝗮𝗴𝗲 𝟰𝟬+ 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 (and are 83% more likely to hit their goals). 𝗦𝗼 𝘄𝗵𝗮𝘁’𝘀 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝗼𝘁𝗵𝗲𝗿𝘀 𝗯𝗮𝗰𝗸? A persistent lack of 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 between partners, 𝘀𝗶𝗹𝗼𝗲𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, and 𝗹𝗼𝘄 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻. Nearly 55% of lead sellers report poor integration with their buyers. 𝗧𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻: this isn’t just about more leads or better tech. It's about 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱, 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀 – where 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, 𝗱𝗮𝘁𝗮, 𝗮𝗻𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 flow both ways. Curious to hear how others are tackling this – what’s helped you build stronger performance marketing partnerships?

We wanted to show the world what an interconnected lead generation industry should look like, so we built it. 🔧 At LeadsCon 2025, we created a marble track booth to map the lead journey. 🎢 Each marble represented a lead: starting at the lead seller, passing through PX, getting checked by solution partners, and finally landing with the lead buyer. A few black marbles didn’t make the cut (bad leads, naturally). It was fun, a little nerdy, and oddly satisfying to watch our vision for a more connected, transparent industry come to life. Here’s how it rolled.👇

LeadsCon 2025 - where ideas, connections, and a few marbles ran wild. Some moments that stood out: ▶️ We kicked things off with a packed keynote on the State of the Industry 2025, where this year’s findings showed rising optimism, a sharper focus on compliance, and major shifts coming in customer acquisition strategies. Huge thanks to Bas Offers, Eli Schwarz, Richard Thomas Hill, and Ben Rich for bringing depth and insights to the conversation. ▶️ Our marble track booth: If you stopped by, you saw it - our vision for a more connected, collaborative future for the performance marketing industry, brought to life through our interactive marble build. ▶️ Ethical and Compliant Lead Gen: Frans van Hulle and the panel opened an honest conversation exploring the critical intersection of ethics, compliance, and innovation, providing invaluable insights for marketers looking to build sustainable and responsible lead generation strategies. Big thanks to our PX team, our clients, our partners, the new connections we made, and everyone who stopped by our booth, shared a conversation, or simply said hello. And a special shoutout to Ian McRae for pulling off another LeadsCon masterpiece. Here’s to taking this momentum into 2025; with bigger ideas, bolder moves, and stronger partnerships. 🚀 Steven Shikhman, Pim Boonstra, Richard Bayardelle, Krishna Desai, Timothy Greaux, Kathleen Overbey, Fahad Khan, Eliana Goodman, Clarissa Ulep

LeadsCon Day 1 is in the books. Great conversations. New connections. Fresh perspectives. We’re ready for Day 2. Come meet us at Booth 401. #LeadsCon25 #PX