Right Hat

“The challenge of working globally is that you need to find what is common to all these different geographies that doesn’t detract from their local marketing.” Join us for a new episode of our podcast, Educated Spaghetti: Marketing Ideas That Stick. On this episode, Alessandra Almeida Jones talks with Lise Anne Schwartz about to how to get your marketing messages across to a global audience. - Using your internal network - Message research and testing across jurisdictions - Why brands must be flexible: knowing what works in Atlanta but not in London or Dubai Learn more: https://lnkd.in/g74xv9W2

“Consensus just needs to be there in the moment to get you through the activity." Join us for a new episode of our podcast, Educated Spaghetti: Marketing Ideas That Stick. On this episode, Roy Sexton talks with Lise Anne Schwartz about how to build consensus in professional services marketing. They discuss challenges and strategies, including: - The role of pilot projects - When to engage leaders - How to build credibility Learn more: https://lnkd.in/gBNyvQ-Y

Curious clients and friends often ask the Right Hat team where we get our creative ideas — from brand messaging and logos to websites and advertising. And, while we’ll admit that sometimes creativity includes throwing a little spaghetti at the wall, getting it to stick requires educating your spaghetti — with research, experience and market knowledge. That’s why we’re excited to introduce our new podcast, Educated Spaghetti, hosted by Brand Strategist Lise Anne Schwartz. On each episode, leaders from professional services and beyond share their secret sauce for marketing success. Learn more: https://lnkd.in/g5DckRMf

Michelman Robinson is a law firm on the move. With an eye toward the future, the firm engaged us to create a refreshed website and brand that could scale with its growth and reflect the modern, sophisticated and forward-thinking firm it has become. Learn more: https://lnkd.in/gBZNrWmC #legalmarketing #lawfirmmarketing #creativeagency #brandstrategy #webdesign #webstrategy

As the largest private provider of ADR services, JAMS has a legacy of trailblazing in dispute resolution. They recently entrusted us with designing campaigns for two groundbreaking initiatives. Learn more: https://lnkd.in/gBkBs3K2 #legalmarketing #creativeagency #brandstrategy #advertising #webdesign #webstrategy

Our research is in motion for our next Top of Mind Survey: What Buyers Care About Now! We'll uncover valuable topics like: What convinces buyers an industry practice has value? How much website customization do legal buyers expect? What video content resonates most with prospective clients? And many more.    Sign up to have the report delivered to your inbox as soon as it's available: https://lnkd.in/gpJhj6ph   In the meantime, check out last year's report if you haven't already: https://topofmind2024.com/ #legalmarketing #lawfirmmarketing #buyerinsights #creativeagency #brandingagency

When your name has to fit on a phone screen or into a social media post, five names won’t cut it. Today we see the ultimate evolution—single-name law firms. Why? Short names carry big advantages. #legalmarketing #lawfirmmarketing

In honor of Women’s History Month, we are showcasing creative women we admire. First up is Maya Lin. At just 21 years old, she made history when her design for the Vietnam Veterans Memorial was chosen from over 1,400 entries. Minimalist yet profoundly moving, her work defied expectations—favoring quiet reflection over traditional monumentality. Today, the memorial welcomes over 5 million visitors each year, a testament to the lasting impact of her vision.   Lin’s approach reminds us that there is strength in simplicity. By stripping away excess, you can create a powerful connection and tell a story that truly resonates. #womenshistorymonth #womenowned #creativeagency

Thinking about advertising on LinkedIn? A successful campaign requires both strong design and a strategic understanding of your audience, your message and the medium itself. Here’s how to amplify the success of your LinkedIn ad campaigns. #LinkedInAdvertising #LinkedInAds #advertisingstrategy #digitaladvertising #creativeagency

It’s Halloween week—a perfect time to think about what really scares us. And what could be more terrifying than ... marketing? Believe it or not, many people who would easily walk through a haunted house or laugh off creepy noises in the night find routine marketing tasks downright bone-chilling. But since this is the season to face your fears, here are a few small ways to confront those marketing demons: ·      Trick or Treat: Ask a happy client for a testimonial or endorsement of your services. You won’t get the treat if you never knock on the door! ·      Costume Check: Review your professional bio to see if it’s up to date. Add what’s needed to make it reflect who you are today. Extra credit: Look closely at your photo—does it still look like you? If not, it may be time for a reshoot. ·      Bobbing for Ideas: Commit to creating a piece of thought leadership that will benefit your clients. Hold yourself accountable by promising someone you respect that it’ll be ready by a specific deadline. ·      Friendly Ghost: Reach out to a former client you enjoyed working with—just to check in. Ask about their current projects and interests. You never know, a simple touchpoint could lead to a new opportunity. ·      Mirror, Mirror: Ask a colleague to describe your personal brand and learn how others see your strengths. ·      Take the (Haunted) Stage: Apply to speak at an upcoming industry conference. Sharing your expertise is a powerful way to elevate your profile. ·      Find a Coven: Become part of a group that piques your interest. It doesn’t have to be strictly professional—community involvement can lead to valuable connections. If you’re already a member of one, consider volunteering for a leadership role to boost your visibility. Try at least one of these ideas, and you might find that your marketing "monsters" are more treat than trick! Happy Halloween!