SampleCon

What makes SampleCon so special? It’s not just the great sessions and speakers (though we’re proud of those). It’s not just the beautiful locations or the open bars (though they don’t hurt). 👉 It’s the people. The openness. The conversations that matter. It’s a community of leaders who show up ready to connect, collaborate, and move our industry forward. There’s a spark that happens when the SampleCon community comes together — the kind of genuine connection and high-quality networking you just can’t script. Ideas flow. Walls drop. Real progress happens. 💬 We’d love to hear from you: What makes you keep coming back to SampleCon? Or, if it’s your first time — what made you say yes to joining us in 2026? ✨ Early Bird Registration is open — reserve your spot today! #SampleCon #InsightsCommunity #Networking #DataInnovation #datainsightscommunity #mrx #marketresearch #datainsights Bob Fawson Data Quality Co-op Mario Xavier Carrasco ThinkNow Steve Schlesinger Sago Jake Roeland Emporia Research Ali Henriques Mark Masterton Qualtrics James Gary Virtual Incentives Lisa Wilding-Brown InnovateMR Tremendous Cint Quest Mindshare Women In Research (WIRe) Patrick Comer Sima Vasa Mendy Orimland Nancy Brigham Tom Ottersburg Corey Julseth Brian Lamar Jacqueline Rosales https://lnkd.in/gitvzrZ8

Speak at SampleCon 2026! We’re looking for speakers who challenge assumptions, inspire new ideas, and drive meaningful conversations. Click below to learn more about available opportunities! Bob Fawson Data Quality Co-op Mario Xavier Carrasco ThinkNow Jake Roeland Emporia Research Steve Schlesinger Sago James Gary Virtual Incentives Lisa Wilding-Brown InnovateMR Ali Henriques Mark Masterton Qualtrics Women In Research (WIRe) https://lnkd.in/ghq5bHdn

THE COUNTDOWN BEGINS: SAMPLECON 2026 REGISTRATION IS NOW LIVE! The insights industry is moving faster than ever and with it comes new opportunities and complex challenges. SampleCon is where bold ideas meet real-world solutions, bringing together senior industry thought leaders, innovators, and decision-makers for candid conversations and collaborations that push the boundaries of what’s next in data insights. Our cornerstone event will be held March 16-18, 2026, at The Ritz-Carlton Reynolds, Lake Oconee in Georgia. Intentionally small by design (registration is capped at 275 attendees), SampleCon is crafted to foster genuine connections and lasting partnerships. Join the conversations, collaborations, and community that shape the future of data insights. Click below to explore and secure your seat at SampleCon 2026. https://lnkd.in/g7MzuZRq Bob Fawson Data Quality Co-op Mario Xavier Carrasco ThinkNow Jake Roeland Emporia Research Steve Schlesinger Sago Ali Henriques Qualtrics Mark Masterton Lisa Wilding-Brown InnovateMR James Gary Virtual Incentives Women In Research (WIRe) Sima Vasa Nancy Brigham Patrick Comer Corey Julseth

✨ Insights are only as strong as the data behind them. Last week we attended CRC 2025 from Insights Association which had a great line up focused on the importance of data quality. From fraud detection to sample integrity, industry leaders shared why data quality can’t be an afterthought—it’s the foundation of trust and innovation. Check out our key takeaways from CRC2025 and why putting quality first is non-negotiable: https://lnkd.in/g-9kMkvG Thank you to all the data quality speakers and contributors from CRC 2025! Bob Graff (Market Vision Research), Kristen Deevers(American Greetings), Melanie Courtright (Insights Association), Rachel Alltmont (SampleCon), Ronda Slaven (Synchrony), Cecily Sommers (Wherefore Co.), Todd Eviston (C&R), Alexandrine de Montera (Full Circle Research), Juliana Wood, MAOM, DES (CIRQ), Steven Snell (Rep Data) and Laura Wronski (Google) #CRC2025 #DataQuality #InsightsIndustry #ParadigmSample

Save the date and join this wonderful discussion with SampleCon’s Rachel Alltmont!

Wonderful recap on this week and the important discussions about #globaldataquality by SampleCon President Rachel Alltmont

Come join SampleCon President Rachel Alltmont at #iacrc at 9:45am in the ballroom as she joins Insights Association CEO Melanie Courtright on stage for “Championing Excellence: How Leaders Shape Insights Quality.” Also joining this session are Kristen Deevers from American Greetings , Bob Graff from MarketVision Research and Ronda Slaven from Synchrony. #samplecon #datainsights #insightsassociation #mrx #newmr #consumerinsights #dataquality #glibaldataquality

Still thinking about last night. The Leadership Mixer Chicago Edition by SampleCon x Insights Association was something special. A sold-out room, yes… but more importantly, a space filled with real connection, honest conversation, and the kind of energy that reminds us why the data insights community is so incredible. What makes this event special? No slide decks. No selling. Just senior industry leaders coming together to connect, share, and support one another. The goal was simple and we’re so grateful to everyone who joined us! Thank you to our partners for making the evening possible: Title Sponsor: Virtual Incentives Sponsors: RONIN International, Simulacra AI, Tremendous and Verisoul Until next time. #LeadershipMixer #InsightsCommunity #Gratitude #datainsights #datacommunity #samplecon #crc2025 Bob Fawson Data Quality Co-op Steve Schlesinger Sago Jake Roeland Emporia Research James Gary Mario Xavier Carrasco ThinkNow Ali Henriques Qualtrics Lisa Wilding-Brown InnovateMR Melanie Courtright

So thrilled to see former SampleCon board chair Sima Vasa named an Insights Association Laureate this morning at #CRC2025! I truly can’t think of anyone more deserving. Sima is a force in shaping and elevating the insights industry through her work, leadership, and vision. Beyond that, she’s an incredible mentor, advocate and friend who lifts up everyone around her. Such a well-earned recognition. Congratulations, Sima! #InsightsAssociation #Leadership #Mentorship #MarketResearch #samplecon #datainsights #mrx

One more fun event for next week to share! SampleCon is thrilled to be participating in Sago's Industry Mixer event in Chicago this Monday, September 8th. Rachel Alltmont (President, SampleCon) will join Steve Schlesinger (CEO, Sago), Rob Berger (EVP, Sago) and Bob Fawson (Founder, Data Quality Co-op) for a lively conversation about data quality, industry trends, and leadership. Fun fact: Bob, Steve, and Rob have all served on the SampleCon Board of Directors! Looking forward to you joining us. Register here: https://bit.ly/3JJx6Un #samplecon #datainsights #sago #dataqualitycoop #InsightsIndustry #DataQuality #globaldataquality #gdq #mrx #insightsMRX #consumerinsights #b2binsights #womeninresearch Emporia Research ThinkNow Qualtrics InnovateMR Virtual Incentives Susan Han