Samsung Electronics America

For the sixth consecutive year, Samsung Electronics has been named the 5th most valuable global brand by Interbrand — maintaining our position as the only Asian company to remain in the global top five since 2020. Interbrand’s Best Global Brands ranking is one of the world’s most respected measures of brand value, combining financial performance, brand influence on customer choice, and overall brand strength – which makes this recognition near and dear to us. Samsung’s strong showing reinforces our leadership in AI, customer-centric innovation and continued investments across mobile, consumer electronics, semiconductors and more – all under our vision of “Innovation for All.” We’re honored to be recognized for driving sustainable innovation across industries, enhancing customer experiences and making AI accessible to more users worldwide. Learn more about our win at the link in comments. #BGB2025 #BestGlobalBrands #Samsung

A New Era of Multimodal AI is almost here! Project Moohan is the groundbreaking first product built for the open and scalable Android XR platform, seamlessly blending everyday utility with immersive new experiences. As a leader in mobile AI, Samsung is entering a bold new era with the introduction of AI-native devices powered by Android XR. This platform, co-developed with Google and Qualcomm, brings AI to the center of immersive, everyday experiences. Tune in to the Galaxy Event: Worlds Wide Open — A New Era of Multimodal AI on October 21 at 10 p.m. ET, streaming on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel. Link in comments to learn more. #SamsungGalaxy #Samsung

Today is International E-Waste Day — a reminder that small actions can create a big impact. Through our Real Talk campaign, we’re encouraging everyone to Do One Thing to help reduce e-waste and protect our planet. Whether it’s recycling your old tech at one of our 1,700+ Samsung recycling locations or switching to energy-efficient appliances, when everyone pitches in, these small steps add up to big change Learn more about Samsung recycling centers and how you can take action at the link in comments. #InternationalEWasteDay #RealTalkForABetterPlanet #Samsung

To celebrate National Manufacturing Day earlier this month, we welcomed Congresswoman Sheri Biggs, leaders from the National Association of Manufacturers - NAM and nearly 200 Newberry County School District students to our Newberry manufacturing facility to show them advanced manufacturing in action. Students toured our facility, explored apprenticeship paths and saw firsthand what it takes to build Samsung appliances. As Congresswoman Biggs remarked: “Manufacturing is the backbone of the South Carolina economy … Events like National Manufacturing Day give young people a firsthand look at the innovation and skills that drive our state forward.” We’re grateful to all the leaders, educators, students and team members who joined us in demonstrating how Samsung continues to invest in workforce development, education and the economic strength of South Carolina. Learn more about the day and our manufacturing journey at the link in comments. #Samsung #ManufacturingDay

As we wrap up Customer Service Week, we’re celebrating the people who make exceptional care experiences possible — our frontline technicians and call center representatives. This year, we introduced the first-ever Care-y Awards to recognize the incredible work of our repair technicians and call center agents who go above and beyond for our customers every day. From patience and empathy to technical expertise, each award recipient shared inspiring stories of how they’ve turned everyday interactions into moments of care that leave a lasting impact. “The Care-y Awards left me inspired and deeply appreciative, such a powerful reminder of what dedication can achieve. Any dedicated technician deserves this recognition!” says MJ (MinJun Yong), this year’s Quality Champion Award recipient – an award celebrating MJ’s meticulous attention to detail that ensures every repair is executed with precision and care. A big thank you to all of our technicians and representatives for being the face of Samsung Care. Your dedication and hard work are what makes a difference for our customers. 💙 #CustomerServiceWeek #SamsungCare #Samsung

At Samsung we believe that one small action, when multiplied, can create real change! That’s why, since 2014, Samsung’s Day of Service has served as more than a tradition, but a cornerstone of how we live out our values in the neighborhoods where we live and work. For this year’s 15th Day of Service, thousands of employees stepped away from their desks to join forces and make an impact in their communities through education, sustainability, accessibility and human impact initiatives. From restoring local habitats in New Jersey to tackling food insecurity in Texas, Day of Service reminds us of the strides we can achieve when united by a common purpose. Discover the highlights from our 15th Day of Service and the lessons we learned along the way at the link in comments. #EnablingPeople #Samsung

Samsung is expanding the Galaxy experience from coast to coast! We’re bringing hands-on innovation even closer to customers with the opening of three new Samsung Experience Stores in Queens Center (NY), Mall of America (MN) and Los Cerritos Center (CA) by the end of 2025. These new locations mark another milestone in our vision for the future of retail. Here, shoppers can explore the Galaxy ecosystem, see the latest innovations up close and get expert support, all in one place. Whether you’re learning about new Galaxy AI features, picking up a new device from our latest launch or getting personalized service from our Care team, Samsung Experience Stores are designed to bring innovation to life in meaningful, hands-on ways. Learn more about our new Samsung Experience Stores and our growing retail footprint at the link in comments. ⬇️ #SamsungGalaxy

“I always say my blood runs blue just like Samsung’s logo.” Few coworkers embody Samsung’s commitment to growth and innovation quite like Rose Luppino - one of Samsung’s most tenured employees. Rose began her journey with Samsung on March 1, 1988, as a credit clerk in accounting. Over the decades, she’s grown alongside the company — rising from Credit Manager to her current role as Senior Account Sales Manager in our Consumer Electronics division. Today, she manages key accounts across emerging markets, helping bring Samsung innovation to customers nationwide. “My journey with Samsung has been through thick and thin, and I've seen it grow from a little-known brand to a global leader.” says Rose. “The first few years, we were the followers of tech, but over time, we kept evolving and became the giant we are today.” When asked why she’s stayed with Samsung Electronics America for nearly four decades, Rose credits the company’s “compassion and passion, its willingness to adapt and most of all, its people." Please join us in celebrating Rose’s incredible 37-year journey and the legacy she continues to build at #Samsung.💙 #LifeAtSamsung

At Samsung, customer care goes beyond fixing problems. Here, it’s about building trust, creating connections and making life simpler for the people we serve. To kick off Customer Service Week, we’re celebrating the balance between innovative technology and the human touch that defines Samsung Care. From AI-powered tools that streamline support to technicians who go the extra mile — literally, and figurately — our team is redefining what it means to put customers first. Discover how Samsung is combining simplicity, innovation, and empathy to deliver human-centric care in today’s world at the link in comments. #SamsungCare

Samsung is getting in the game this college football season. 🏈 We’re excited to announce Clemson quarterback Cade Klubnik and Notre Dame running back Jeremiyah Love have joined Team Galaxy! These athletes are bringing the power of Galaxy Z Fold7 and Galaxy AI to their game. From optimizing workouts to locking in their recovery and focus, they’re showing us how Galaxy technology can help athletes elevate performance - on and off the field. See how Samsung is fueling innovation in sports and empowering athletes to redefine what’s possible at the link in comments. #TeamGalaxy #SamsungGalaxy #GalaxyAI #NotreDame #Clemson