Savery Solutions

A lot of B2B marketers pull back during the holidays — worried their audience isn’t paying attention. But the smartest ones lean in. December is one of the best times to build goodwill, spark conversations, and set the stage for January growth. From Sendoso + Anaplan’s $65M gifting campaign to Face Reality’s data-driven holiday lift and PFL’s creative “Holiday Lookbook,” these examples show how to turn year-end quiet into next-quarter momentum. Read the full breakdown: https://lnkd.in/eGtPPRZ5 #B2BMarketing #HolidayCampaigns #MarketingStrategy

January is one of the strongest months in B2B telecom. But most providers still leave half their potential sales on the table — simply because they treat December like downtime. If your sales team is still waiting until January to start calling prospects, you’re already behind. Here’s how the best providers use December to double their January results: ✔️ Fill the calendar with warm appointments ✔️ Fire up referral partners before the holidays ✔️ Launch a short sales sprint that rewards early closes Read the full blog here: https://lnkd.in/eZqbaX6b Want help building your December-to-January plan? Comment “No Snooze December” for a free brainstorming session. #TelecomMarketing #B2BMarketing #SalesStrategy

January is often one of the strongest months in telecom — but most providers still leave a lot on the table. The ones that outperform don’t wait for the new year to get moving. They treat Q4 as the battleground, using it to build momentum, engage referral partners, and fill their January pipeline early. Read more: https://lnkd.in/gtjh-mkW #TelecomMarketing #B2BMarketing #SalesStrategy

January is often one of the strongest months in telecom — but most providers still leave a lot on the table. The ones that slay their Q1 goals don’t wait for the new year to get moving. They treat Q4 as the battleground, using it to build momentum, engage referral partners, and fill their January pipeline early. Read more: https://lnkd.in/gtjh-mkW #TelecomMarketing #B2BMarketing #SalesStrategy

The secret to a strong referral program? Treat it like a channel. Not a campaign. Campaigns end. Channels keep running. They get tuned, supported, and optimized over time. Too often, referral programs get launched with big energy and then slowly fade into the background. Not because they failed, but because no one kept them visible. The truth is, your program doesn’t need to feel new to feel exciting. It just needs to stay top of mind. Here’s how to keep it going strong: · Mention it in your onboarding flow · Build it into customer service scripts · Remind field teams to talk about it · Add seasonal pushes or contests to re-engage · And most of all, track it like any other sales channel Momentum builds when you treat referrals like part of the plan. Not a one-off experiment. I dive deeper into how to turn your program into a true growth engine in this blog: https://lnkd.in/e6CECrmG

Most people need a little push to do something — even when they know they should. Like booking that dentist appointment. Or finally unsubscribing from that email list you hate. Or registering the new appliance that’s been “sitting right there” for six months. It’s not that they don’t care. It’s just that inertia wins unless there’s a clear reason to act. Same goes for making referrals. A clear reward turns a good intention into an actual action. It makes people pause, take notice, and say, “Hey, I could do that.” The trick is to make it obvious, fair, and fast. If someone has to dig around to find the terms, or wait months to see anything show up, the moment passes. Here’s what I’ve seen work best: · A fixed reward that feels like a real thank-you, not a throwaway · Clear terms, communicated upfront · Fast, proactive follow-up (even if the reward gets delivered later) · Bonus tiers or limited-time offers to re-engage past referrers People don’t refer just because they love your company. They refer when it’s easy, timely, and rewarding. I dig deeper into this in the blog: https://lnkd.in/eYZ3d-Y4

Most people don’t refer a business they love because they can’t. Not because they don’t want to. They hit a roadblock. They can’t find the link. They don’t know what to say. They’re not sure if their effort will even matter. And just like that, the moment passes. Here’s one of the simplest tricks I’ve learned: if someone can’t make a referral from their phone in under 30 seconds, your program needs work. Forget the fancy widgets or custom portals. The programs that perform usually come down to this: · A single, short link that works on mobile · A message that’s easy to forward or copy‑paste · A landing page that explains how it works in 30 seconds or less · A follow‑up process that closes the loop and builds trust Make it easy, clear, and fast — and people will follow through. I unpack more of these behind-the-scenes lessons in this blog: https://lnkd.in/eCBWrSDB

Referral programs don’t need to be rebuilt every quarter. But they do need attention. Even the good ones fade if they’re left alone too long. Not because they stopped working, but because people stop thinking about them. And let’s be honest: your company might be the center of your world, but it’s not the center of theirs. 😉 Here’s what I’ve seen work again and again to bring a quiet program back to life: · A limited-time offer with a real deadline · A friendly contest between teams, offices, or regions · A quick refresh to the messaging so it feels current · A personal nudge to past referrers who might still have someone in mind You don’t need a total overhaul. You need a reason for people to look at it again. And you don’t need to blast it to everyone. Start with the people who’ve referred before or shown interest. They’re already warm. A few targeted moves like this can turn a stale program into a high-performing one. I go deeper on this in a recent blog: https://lnkd.in/eyMPsKkx

Referral programs work best when they’re treated like an actual channel, not a pet project. The ones that perform consistently have clear ownership, simple systems, and a steady beat of promotion. They’re part of the mix, not an afterthought. When a program is set up well, here’s what it usually has: · One person responsible for running it · A clear referral process that’s easy to explain (and repeat) · Metrics that go beyond “how many referrals came in” · A reward structure that makes people say, “That’s worth it” · And this is key: regular visibility with sales, marketing, and CX You don’t need a complex tech stack or a full-time team. But you do need someone to own it and a system to keep it alive. The programs that succeed aren’t louder. They’re better supported. Want to see what that structure looks like in action? https://lnkd.in/eCBWrSDB

The best referral programs don’t go viral. They go deep. They focus on quality over quantity. They make it easy for the right people to refer the right leads. And they deliver results that feel like magic. But they’re really just well-built systems. The 80/20 rule definitely applies here. In most programs, 20% of referrers drive 80% of the results. Sometimes it’s even more skewed than that. So if you’re building (or rebuilding), don’t start with “How do we get more?” Start here: · Look at who’s already referred you — even once. Past behavior is the best predictor · Spot the patterns. Are they early adopters? Social connectors? Business-minded customers who just get it? · Notice where they interact. Are they active in Facebook groups, local events, LinkedIn threads? · Think about what motivates them — recognition, rewards, being helpful, feeling in the know? That’s the profile you build for. Because once you know who’s likely to refer, you can make it easier and more rewarding for them to do it again. I break this down even more in this blog: https://lnkd.in/eYZ3d-Y4