SAYN

Our founder and CEO, Shmuly Ainsworth recently joined Phil Masiello on Crunching Your Growth to share the SAYN story—from his founding vision to how we're building a unique digtal distribution model for prestige beauty brands. Episode: S2 E24 – Packaging, Story, Scale: The SAYN Playbook for Premium Beauty In this deep dive, Shmuly shares his journey from the beginning—how SAYN was born from seeing beauty brands struggle with traditional distribution models. He breaks down the philosophy that's driven our success: any distributor can list products; prestige brands need partners who amplify their vision across every touchpoint. For beauty brands looking to scale without compromising their premium positioning, this conversation offers a blueprint for what digital distribution partnership should look like. Watch now → https://lnkd.in/egNvCWfa #BeautyIndustry #PremiumBeauty #BeautyDistribution #Ecommerce

Traditional retail channels are plateauing and customer acquisition costs keep climbing—so where do beauty brands find their next wave of growth? Our CEO Shmuly Ainsworth shared insights on why forward-thinking brands are doubling down on Amazon and TikTok. #BeautyIndustry #Ecommerce

We're proud to sponsor BeautyMatter NEXT50 this year. At SAYN, we've built our business on a simple belief: beauty brands—whether established or just emerging—deserve more than transactional partnerships. They deserve true growth partners who understand the category inside and out. That's why NEXT50 resonates with us. It's where fifty of the brightest startups in beauty and wellness gather to make sense of the current market landscape—parsing the signals from the noise, understanding the dynamics shaping distribution and growth, and getting the strategic context they need at this critical inflection point. As a beauty-exclusive growth partner working across Amazon, TikTok Shop, DTC, and prestige retail, we see these dynamics playing out in real-time every day. The shift in how consumers discover and buy. The tension between brand protection and revenue acceleration. Understanding which platform investments drive sustainable growth. The data that actually matters versus the distractions. We're excited to be part of the conversations in LA—connecting with founders who are building with intention and sharing what we're seeing from the frontlines of beauty distribution and growth. See you October 22-23. 🚀 #BeautyMatterNEXT50 #BeautyIndustry #EmergingBrands #GrowthPartner

Luxury beauty brands deserve more than listings and logistics—they deserve partners who invest in their story, their community, and their growth. Last week at The Bath Club in Miami Beach, we proved exactly what that looks like. SAYN and Natura Bissé came together to create an unforgettable skincare masterclass for 20 carefully curated guests—club members, beauty influencers, and valued partners who share our passion for luxury beauty done right. This is the SAYN difference. We're a full-service beauty partner because we believe in doing more. More than moving product. More than managing inventory. We create brand moments, foster relationships, and deliver experiences that turn audiences into advocates. Whether it's strategic marketplace management, targeted marketing, or curated brand activations, we're here to amplify what makes your brand exceptional. Ready to partner with a team that goes all in? Let's connect. #BeautyPartnership #NaturaBisse #LuxurySkincare #BrandActivation #BeautyEvents #FullServiceBeauty #MiamiEvents

MakeUp in New York represented everything exciting about beauty's future! Last week, our Chief Merchandising Officer Brittany Ainslie had the privilege of speaking to an engaged room of beauty entrepreneurs and brand leaders about conquering Amazon's Buy Box challenges. The energy in that workshop was incredible – so many smart questions and real conversations about the daily struggles beauty brands face on marketplace platforms. From pricing pressures to brand dilution fears, we tackled it all head-on. Key takeaway from the room: Beauty brands are shifting from Amazon anxiety to Amazon strategy. At SAYN, we recognize that beauty requires a specialized approach. Cookie-cutter e-commerce tactics miss the mark in a category built on trust, expertise, and authentic brand connections. Our approach combines deep beauty industry intelligence with cutting-edge technology to help brands see Amazon not as a threat to brand equity, but as another channel to master strategically. We're grateful to Ana Allen and the MakeUp In New York team for putting together such a thoughtful program and giving us the platform to share insights with this amazing community. Already had some great follow-up conversations – if you attended and want to dive deeper into your Amazon strategy, DM us today! #MakeUpInNY #BeautyIndustry #Amazon #Ecommerce

$2M+ in Lost Revenue: The Hidden Cost of Not Being on Amazon A luxury beauty brand came to SAYN concerned about their Amazon strategy, and we helped them uncover a shocking reality: they were losing over $2 million annually to unauthorized sellers—despite never officially launching on the platform themselves. The missed opportunity is staggering. 50+ unauthorized sellers are currently capturing their entire Amazon market share with: -Zero brand investment in optimization -Generic product presentations -Stock photography instead of brand assets -No strategic advertising spend -Basic customer service Here's what's possible with the right partner. That same $2M+ could easily become $8-10M annually through: ✓ Professional listing optimization and A+ content ✓ Strategic advertising and keyword targeting ✓ Premium brand positioning and storytelling ✓ Luxury customer service by trained specialists ✓ Data-driven market expansion into untapped categories Premium beauty categories generate tens of millions monthly on Amazon. Most luxury brands capture less than 1% market share through unauthorized sellers using zero strategy. The real question: If unauthorized sellers with minimal effort can generate $2M+, what could a specialized luxury marketplace partner achieve with proper investment, brand expertise, and strategic execution? As a boutique model with deep beauty industry expertise, SAYN offers flexible partnership models—from agency services to equity partnerships—tailored to how each luxury brand wants to scale in the digital landscape. We're passionate about preserving brand equity and delivering the exceptional service that luxury customers expect across all digital touchpoints. When premium brands scale digitally, it should elevate the entire customer experience—not compromise it. #LuxuryBrands #Amazon #MarketplaceStrategy #RevenueGrowth #SAYN

Catch our Chief Merchandising Officer, Brittany Ainslie, at MakeUpInNY on September 18th at 1:30pm for a workshop that tackles one of beauty's biggest challenges. Workshop: Beauty & the Buy Box Summary: Amazon can feel like the wild west for beauty brands — full of myths, fears, and uncertainty. In this workshop, we’ll tackle the hard-hitting questions brands ask about selling on Amazon and separate fact from fiction. Walk away with clarity, confidence, and a strategy to claim your share of the Buy Box without compromising what makes your brand shine. What We'll Cover: ·    Pricing control and margin protection strategies ·    How to maintain brand integrity on the platform ·    How 3P partnerships can work in your favor ·    Customer experience optimization techniques ·    Winning the Buy Box without losing your brand identity At SAYN, Brittany applies her luxury fashion and beauty merchandising expertise to help brand partners align their merchandising approach with digital commerce success. Register for MakeUpInNY: https://lnkd.in/efUUvUw2 RSVP by DM to connect at the Javits Center or schedule a consultation. A special thanks to Ewelina Aiossa for the opportunity. #MakeUpInNY #BeautyBusiness #AmazonStrategy #SAYN

The best brand content doesn't sell – it solves. We just wrapped a content shoot for our partner brand Navy haircare, featuring thier ambassador hairstylist in education-first short-form videos. Before-and-afters that teach technique. Tutorials that build trust. Real transformations that showcase product benefits naturally. This approach does three things: → Positions Navy as an authority in a crowded haircare market → Creates thumb-stopping content that drives engagement across platforms → Converts browsers into buyers through education, not interruption As a digital marketplace partner for prestige beauty brands (Amazon, TikTok, and beyond), we know that compelling content is what separates brands that thrive from those that just survive online. When you lead with value in the digital marketplace, the sales follow. That's the SAYN advantage. Is your prestige beauty brand ready to dominate digital marketplaces with content that converts? DM us to explore how our full-service approach can elevate your Amazon and TikTok presence. #DigitalMarketplace #PrestigeBeauty #ContentStrategy #AmazonSeller #TikTokMarketing

"Amazon only charges 15% fees" That's what most beauty brands think going into 1P. Here's what they don't see coming: → Packaging compliance chargebacks → Delivery performance penalties → Co-op advertising → Shortage claim disputes → Inventory reconciliation fees → Price matching discounts → Return to Vendor fees Beauty brands can lose an additional 15-30% of margins to these "hidden" costs. The advertised fee is just the tip of the iceberg. Your actual costs may be double what you budgeted for. Have you experienced Amazon's hidden fees? Drop a 💸 if this hits close to home. #Amazon #HiddenFees #LuxuryBeauty #MarketplaceStrategy