Sazerac Company

🎬 In case you missed it… SVEDKA took the stage! The commercial aired during the Big Game, marking a major moment for the brand. If you haven’t had a chance to watch it yet, check out the full spot here: https://lnkd.in/eaWxv-Gu

🏈 Today’s the day. Two Sazerac brands will take the Super Bowl stage tonight: • Traveller Whiskey airs just before kickoff • SVEDKA follows immediately after halftime, ahead of the third quarter A big moment for our brands on one of the world’s largest advertising stages.

SVEDKA Vodka is taking center stage at the Big Game with a campaign inspired by real creativity and real talent. Congrats to Jessica Rizzardi, winner of SVEDKA’s dance competition, whose performance helped inspire the brand’s dancing robot featured in the upcoming ad — a spot already generating conversation following recent Forbes coverage. The campaign blends SVEDKA’s iconic brand personality with unexpected energy, bringing a bold, playful concept to one of advertising’s biggest stages. 🎥 Watch the sneak preview here: https://lnkd.in/gJYKc2KB

We’re proud to see Sazerac Rye Full Proof Whiskey featured by Men’s Journal, recognizing the bold flavor and barrel-strength character that make this whiskey stand out. Thoughtful craftsmanship and an authentic rye profile continue to resonate with enthusiasts and industry voices alike. A great spotlight on one of our standout expressions. Read more here: https://lnkd.in/gg_JBNSg

A new year brings new opportunities to grow, learn, and make an impact. If you are considering your next career move, we offer roles across our global organization where tradition, innovation, and purpose come together. Explore our open roles to see where your career could go next. https://bit.ly/4pS3Uu3

Wishing our team members, partners, and communities a successful year ahead filled with opportunity and growth. Happy New Year from Sazerac!

As the year comes to a close, we want to thank our team members, partners, and communities around the world for an incredible year. Wishing you a safe, joyful holiday season and a bright start to the year ahead. Happy Holidays from Sazerac!

A big milestone for Sazerac and an even bigger moment for our teams around the world! BuzzBallz officially hit shelves in India! From shipping a bottling line from Dallas to assembling, testing, sourcing materials, bottling, and getting product to shelf, the speed, collaboration, and execution from the team were nothing short of impressive. Hats off to everyone involved in bringing BuzzBallz to a new global market. A proud moment for Sazerac.

We are proud to share that two Sazerac brands were recognized in The Gentleman’s Journal Drinks Awards 2026 under Best American Whiskey. 🥇 1st Place: Sazerac Rye Straight 🥉 3rd Place: Buffalo Trace Kentucky Straight Bourbon Whiskey This recognition reflects the craftsmanship, consistency, and dedication of the teams behind these iconic whiskeys. Congratulations to everyone involved in earning this distinction. Read the full list here: https://bit.ly/3YyWHDE

The holiday season looks a little different at every Sazerac location, but one thing stays the same everywhere: our people. From festive lunches and volunteer efforts to ugly sweaters, shared meals, and time spent together, team members across our facilities and offices found meaningful ways to celebrate the season and close out the year on a high note. While these photos highlight just a few of our locations, the holiday spirit was felt company-wide, thanks to the teams who show up every day with pride, dedication, and care for one another. Wishing our Sazerac team members and their families a joyful holiday season and a great year ahead. 🎄✨